Director's Notes from Oriental Time and Space
Just as Jia Zhanbo was accidentally hit by a gold medal at the Athens Olympics and couldn't hide, about 20 days ago, "Eastern Time", which had been operating in the morning for 11 years, unexpectedly gained the coveted evening prime time slot. So the changes began again... Some people say that there is something wrong with the feng shui of "Time and Space Connection". In the past 11 years, from "Focus Moment", "Time and Space Report", "Direct to the Site", "Time and Space Connection" to now the "Time and Space Connection Time and Space Highlights Space and Time Investigation" that has entered the evening, almost every year has changed slightly, and two A big change every year. If "Eastern Time and Space" is the experimental field of Chinese television, "Time and Space Connection" is the private field with the most changes. Too much change brings instability and always causes people to worry. But change also fills people with a sense of freshness and expectation for the unknown future. From this perspective, isn’t change a kind of happiness?
In fact, from "Focus Moment" to "Focus Interview", from "Time and Space Connection" to "News Hall" and "China Weekly", from "Living Space" to "People's Stories" and then When it comes to the Chronicle and Social Record, which column in the Commentary Department is not the result of this change? The answer to past changes, life or death, has already been answered. For brand-new changes, survival or death is a new question. The answer to this question depends on us, but also on the audience, and on whether the diners will taste a more delicious meal after a group of cooks who prepare breakfast change to prepare dinner. Hopefully the answer is yes!
The morning bell and evening drum of "Oriental Time and Space"
One morning 11 years ago, a crisp morning bell of "Oriental Time and Space" woke up the sleeping Chinese people. A TV program that changed people's living habits was born. Obviously, "Eastern Time" opened a new era for Chinese television at that time. One evening 11 years later, that is, at 18:14 on September 1, 2004, "Eastern Time and Space", which had risen with the sun for 11 years, gently beat the evening drum in the afterglow of the setting sun, and finally returned. Have an evening of your own.
An evening column changed the Chinese people’s habit of not watching TV in the morning. So, can the return of the Eastern time and space in the evening also change the Chinese people’s habit of not watching TV after dark? Perhaps, in this era of complicated audio and video, diverse entertainment, and impetuous people, it is difficult for it to create another myth. Reasonable TV people should no longer have the illusion of changing other people's living habits. Maybe what we have to do is to inherit its quality and continue its bloodline in the soil and temperature suitable for it.
The old "Eastern Time" won people's hearts by being close to the masses. It started by changing the tone of television. Its colloquial vernacular-like expressions were as catchy and catchy as the Hong Kong and Taiwan songs at that time. "Eastern Time and Space" became popular together with the popular songs of the time - "Star Lights" and "Sailor" by Zheng Zhihua and "I Don't Want to Say" by Yang Yuying. They all used the most popular expressions to touch the fragile hearts of the Chinese people at that time. A heart that needs humanistic care.
In 1997, the year before I graduated from college, the Internet emerged rapidly. This faster, more fashionable and free media had a big impact on television. Some people even called it the excavation of television. Tombbearer. It expresses more, faster, and more freely, and these are precisely the weaknesses of Chinese television that are difficult to change. As a result, "Focus Interview", "News Investigation", and "Tell the Truth" successively became the eggs laid by "Eastern Time and Space". They used public opinion supervision, in-depth investigation and the unique expression of talk show to expand the territory and lead the television. "Eastern Time and Space" has little change at this time, and its popular and close expressions have been introduced and imitated by many media columns, and it is no longer the only one.
Not long ago, I met a new generation in the 1980s. He didn’t even know about "Eastern Time and Space", nor had he heard of Bai Yansong or Shui Junyi. He was completely from the Internet generation, and he Just one of China’s billions of Internet users. As a TV person, we have to admit that the Internet is replacing television and changing people's lives to a greater extent.
If TV wants to continue the influence of strong media, it must form a synergy through focus. The era of trying to catch everything with one channel, one column, one program or even one way of expression has long passed. Entering the Eastern time and space at night, we should move forward lightly. Stop fantasizing about changing other people's living habits. Instead, we should seriously study our own audiences who were born in the 60s and 70s. We should give up reporting and pursue commentary, and express opinions and attitudes. It is unique and opens up a space for quiet thinking for people's brains, which are refreshed by massive information every day. He started working in the news commentary department of Liaoning TV Station in 1996, hosting multiple live commentary programs and also serving as an investigative reporter. He joined CCTV in 2002 and served as host and producer on the Western Channel and the Social and Legal Channel. Currently the host of the news commentary department, hosting the "Focus Interview" and "24 Hours" columns. In 2001, he won the fifth "Golden Microphone" award.