How to name the trademark of an enterprise?

Any trademark must have a trademark before entering the market. I have seen many trademarks in that small series. Some people know what products have what functions at a glance, but many companies use the characteristics of some products to name their trademarks. So what should enterprises do to name trademarks? Today, Bian Xiao compiled several opinions for everyone, hoping to help the company name.

1, take the significance of the trademark name.

Trademarks were originally used to distinguish their own products or services from those of others. It doesn't have to have an explanatory function, and it doesn't have to be expressed by a trademark. Why not register a trademark that is easy to identify and safe? It is significant, unique and easy to remember.

2, take the brand name to take special meaning.

You can want it to be included in the trademark, but you should also be careful not to get stuck in stereotypes.

3. The brand name should be original.

Original brand names are generally low in similarity and easy to pass, but it should be avoided that they cannot be recognized by customers or relevant public because of the requirement of success rate. Excessive pursuit of fabrication and differentiation may be even more detrimental to the promotion of products or services.

4. Choose from existing brand names.

Choose the names of existing animals, plants, fruits and vegetables directly, but pay attention to the fact that the products or services have nothing to do with these products, otherwise they will be easily rejected.

Of course, the above four points are just small series as suggestions. If you want to have something that you can listen to and remember, and you want to conform to the corporate culture, you need to make great efforts. Of course, if you feel that trademark registration is troublesome, you can also directly choose trademark transfer to obtain a trademark.