Why are the names of CBA teams in China not as popular as NBA?

NBA is a mature business model, while CBA is not mature due to development time and other factors, while American sports industry is prevalent, and everyone is a city team. Some cities have only one team, and most teams are symbols of the city, so most teams have their own names. Most teams make money, so that's it. Other small ball markets also advertise, such as the Spurs. It is good for car owners to buy tractors through team advertising. In fact, we will all find that other people's stadium names are company names, which is the same, for money? Moreover, most CBA don't make money. In fact, the purpose of buying a team is to be an advertiser, so you must use the company name and advertisement? A few years later, when the business model of CBA is mature, it may not be necessary. Maybe so.

This year's CBA men's basketball regular season has entered the fifteenth round, and the strength of each team has basically appeared, but have you noticed any changes in CBA teams this year? Compared with last year, have some teams changed their names? Has it become strange? Why? In order to give you a brief explanation of the business operation mode behind the team renaming.

Taking Shandong Team as an example, it shows that when the 1996 Men's Basketball League was formally established, the first teams were all elderly people now, and the team name of Shandong Team has changed seven times in the league history of more than 20 years. Shandong team was originally named "Buffalo" by Sports Bureau, and later changed to Yong 'an, Kingston, Gold, Expressway and this year's Wang Xi, with an average use time of less than four years. Coincidentally, how much do you know about the real name of the men's basketball team that you are familiar with now? Bayi is actually called Rocket, Qingdao is actually called Double Eagle, and Tongxi is called Sheng Da. Guangdong, a strong team that fought 15, is actually called South China Tiger. Aren't you used to it? Some friends may say that sponsorship has changed, yes, but why has the NBA changed so little over the years? This is caused by two factors.