What is affecting the occupancy rate of villas?

Mashan's Lakeside Residence is gradually maturing. When a city breaks away from its inherent center and continues to expand outward, the functions and business atmosphere of the city also develop, and the concepts of living and home ownership also change quietly. When there are unique natural resources and beautiful environment around the city, coupled with the continuous improvement of road traffic and supporting construction, "poetic living" is highly respected. This change in residence has been well confirmed in Wuxi in recent years. With the acceleration of urban construction and the improvement of living environment, the dream of "leaving the city without leaving the dust" has come true, and the discussion on "Happy Lake Residence" has also become a hot topic in the recent property market. There is no doubt that Wuxi people's "lake-living consciousness" has promoted the development of real estate along the lake. From the early Venice Garden by Lihu Lake, to tens of millions of villas by Lihu Lake, and then to the high-quality lakeside communities with different styles in Mashan, the large-scale development of lakeside houses has also become the ultimate destination and sustenance for many home buyers to get close to nature and return to nature. Living by the lake is indeed a desirable way of living. However, most of the early lakeside houses were located in "second homes" or real estate purchased only for investment. In addition, due to insufficient living facilities and inconvenient transportation, it seems normal for some houses to be vacant. As many property buyers think, the developers of Huju Property have also begun to examine how to design and build villa products that better meet the needs of consumers with such problems. "Villa should be the consumption trend of a specific group of people. Providing residential products with mountains and waters, beautiful scenery, complete facilities and convenient transportation, in addition to natural landscape resources, the creation of living atmosphere and supporting facilities are necessary conditions for lifestyle villas. " Xiao, deputy general manager of Wuxi Fengshuilong Real Estate Co., Ltd., said when explaining the reasons for the hot sales of his newly launched villa "Shumei Island". Careful people may have found that "living in Mashan" is no longer a slogan or slogan, but has become a real living concept for many people. The original sense of distance has gradually disappeared, replaced by the scenery along the way and the enjoyment of slow life. Perhaps it is this change in living concept that has promoted the arrival of the "living era" of Mashan Villa. I believe that in the near future, with the continuous improvement of the ecological environment in Taihu Lake and the continuous improvement of living facilities in Mashan, more and more home buyers will choose to live in Mashan, and the emergence of "residential villas" in Mashan not only means that villa facilities will be realized on a large scale, but also means that living in villa products will become a trend. For a long time, villa construction has paid more attention to "aestheticism" and less attention to "life". Many villas are developed, even if they have been handed over for 3 years or even longer, the occupancy rate of the community is not high, and the phenomenon of vacant villas is more prominent. And some villa communities with scarce natural resources are mostly "only on vacation, no life." Recently, the author visited some villa communities that were delivered for use, and found that some properties that advertised how elegant villa life was at the beginning are still only buyers and rarely stay. Whether you can live in a villa is still a problem that many owners are entangled in. According to industry insiders, incomplete living facilities and inconvenient transportation are the key factors affecting the occupancy rate of villas. In the past, it is undeniable that the proportion of investment demand is large, and villa products have high investment value because of their scarcity. From the development of villas in Wuxi in the past 10 years, it can also be clearly seen that more consumers buy villas as asset preservation. Zhu, deputy general manager of Wuxi Cyber Real Estate Consulting Agency, who has many years of experience in villa sales agency, told the author that from the previous experience in villa product sales, villas have some product characteristics that ordinary houses do not have. For example, after the land for developing villa land is banned, villa products will become more and more scarce, and consumers' demand for villa products stems from their possession of scarce resources, especially the lakeview villa with scarce natural resources, which has been very popular in the villa market recently. According to Zhu's analysis, consumers' motivation and demand for buying villas cannot be simply considered as investment or residence. Many villa buyers are still willing to take the villa as their home, and this idea will gradually increase with the upgrading and matching of villa products. Status quo: The slow follow-up of living facilities has always been a similar argument, that is, whether the living facilities of villas should be complete or different from ordinary residential areas. Some people say, "villa development should have high-grade supporting facilities, five-star clubs, western-style restaurants, top Berry Bros. & Rudd and so on"; Some people also said, "villa owners are also mortals, but also supermarkets, convenience stores and food markets." During the visit, many developers said that it is really difficult to match villas with living facilities. On the one hand, building a row of street shops next to high-grade residential areas and selling barbecues will affect the quality of the project. On the other hand, villa consumers are generally less likely to go to supermarkets and food markets. Generally, a luxury club will be built in the community to meet some of the needs of this group of people. But if there are not enough consumers, they will make ends meet for a long time, and finally they will make a loss. In this regard, industry analysts believe that for the buyers of villa products, living facilities are not the decisive factor for purchase, and developers mainly spend their energy on the creation of products and landscapes, so there are fewer villas lacking living facilities. Of course, some mixed large communities have apartment or villa products, so in order to attract popular developers, it is necessary to solve the problem of living facilities. After gaining popularity, the occupancy rate of villas will increase accordingly. Trend: The concept of villa residence is changing. In the interview, the author found that the early lakeside villas, such as Venice Garden, Lihu Mansion, Yinhe Garden and other lakeside villa communities, had outstanding products and landscape construction and relatively few living facilities. The reason may be that it is close to the city, and the developers of Mashan Villa are represented by Sheng Yuan, Impression Cambridge and avignon Manor. Pay more attention to relying on the natural resources of the region as a supplement. Zhu told the author that the data obtained from the decoration company showed that the occupancy rate of villas delivered in the first phase of Impression Cambridge reached about 30%. Recently, in the initiative of "Building a Livable City and Building a Happy Lakeside Residence" initiated by Wuxi Daily Newspaper Group, the matching of villas has also aroused heated discussion among relevant people. With the improvement of ecological water environment in Taihu Lake, more people are eager to live by the lake. Popular lake products such as Taihu Jinyuan and Mashan Shengyuan are naturally favored by more people. According to industry insiders, the low occupancy rate of traditional lakeside villas is due to the owner's living concept. With people's constant pursuit of quality of life, living by the lake has become the living desire of many people, and the lakeside villa is an excellent carrier of this desire. Therefore, some comprehensive lakeside villas that attach importance to supporting life have become very timely products at present, and the so-called "life-oriented" villas will become a trend in the villa market in the future. For many villas in Xicheng, it is important that they cannot be sold. How to attract owners to stay and increase community popularity is even more important. Due to the development and sales by stages in general residential areas, many consumers often refer to the houses that have been handed over when purchasing products. High popularity will naturally drive the later sales, and word of mouth is equally important for villa products. Therefore, with the increasing delivery of Xicheng villa property, how to attract owners to stay has become one of the topics for developers. Villa hardcover, take the initiative to provide customers with what they need. If the villa is the first residence, its living characteristics are no different from ordinary houses. Therefore, in some villa communities, if the vast majority of customers are self-occupied, then developers will begin to consider how to make villa owners worry when designing and building. The appearance of finely decorated villas is to reduce the decoration troubles of owners when they move in. Wuxi Jiangnan Huafu is a fully hardcover villa community. The person in charge of the project said, "Our customer base is mainly the surrounding private enterprise bosses, so most of them regard this as their first residence. Because we have many years of experience in fine decoration of high-end houses, on the one hand, the fine decoration of villas provides a Shanghai-style lifestyle for the owners, on the other hand, it eliminates the decoration troubles of the owners and the noise pollution caused by the decoration of neighbors. On the other hand, fine decoration is relatively simple, customers only need to buy furniture, and the willingness and speed of staying will increase. " In order to increase the occupancy rate of villas, developers not only make efforts to build products, but also make efforts to humanize and strengthen communication between owners. The person in charge of Longhu Langlan Yishu Project told the author that the products of Longhu Phase I villa will be delivered soon. When visiting customers, I found that customers' willingness to stay in villas is quite high. Many owners take the initiative to pay attention to the progress of the project and the delivery time, and actively prepare for the renovation. The person in charge said that Longhu has been selling in a physical mode, which is very successful in creating a living imagination. At the same time, in order to increase the willingness of villa owners to stay, various activities are held regularly to establish the feelings of the owners. For example, there are table tennis competitions that pay attention to the neighborhood atmosphere, useful services to teach owners to decorate and other activities. In addition, Mashan Holy Garden has done a good job in owners' activities. Almost every week, there will be owners' networking or gathering activities, and some holidays will also launch ingenious activities to increase the feelings of owners and enhance their living expectations. Strengthen property management and actively create a living atmosphere. The level of property management service in a residential area will directly determine the comfort and sense of belonging of the owners in the later period. Due to the low occupancy rate of early villa property, the level of property management after delivery has always been a major criticism that affects villa occupancy. With the development awareness of developers, the overall service level of villa property has been greatly improved. When I visited Wuxi villa community, I found that some communities with low occupancy rate are very professional in security and property management, and their software and hardware have reached a high level. In villa property services, privacy and safety are very important to the owners, so at present, most villas in the tin market have installed various security systems to ensure the safety and privacy of the owners. In Mashan Shengyuan, the person in charge of the project introduced that all vehicles entering and leaving the community should be strictly monitored, and there are also 24-hour patrols around the building. Many owners said that the property is a guarantee to ensure that life has no worries. Good property service and high natural willingness to live. To solve the problem of villa matching, we can't just rely on developers to solve the problem of villa matching affecting occupancy. Zhu, a real estate consultant of Wuxi Cyber, believes that supporting facilities can be divided into large-scale supporting facilities and small-scale supporting facilities. Take Mashan as an example. The so-called large-scale facilities refer to the superior natural landscape of Mashan, including Taihu Lake and Lingshan, as well as regional entertainment facilities such as five-star hotels and resorts, and transportation facilities such as main roads connecting Mashan with the main city. Small-scale supporting facilities are mainly supporting facilities for life, medical care and education around each project. Large packages can't rely on developers alone, and small packages also need good planning as a guide. Many villa consumers believe that in addition to improving the living environment and having investment value, another important factor is to form another social circle through living, make more like-minded friends and establish a social circle. However, the low occupancy rate makes community activities impossible, and many owners gradually give up permanent villas and choose holiday-style living. Most of the early Mashan villas also attracted customers under the banner of vacation. Although the supporting problems of villas affect the occupancy of villas, in Mashan, Sheng Yuan has taken the lead in solving the supporting problems. The project marketing director revealed that after six years of construction, the surrounding facilities of the project have matured, the commercial street will be opened soon, and supporting facilities such as lifestyle supermarkets, libraries, cinemas and cafes will be gradually introduced, while the swimming pool, gym, cigar bar and other facilities in the clubhouse cover basic catering service facilities. In the sales office of Shengyuan, the author found that the bus in the community between downtown and Shengyuan is always full, which shows the popularity of the whole community. Professionals believe that in addition to the efforts of developers alone, the living facilities of villas need the guidance of planning and the joint efforts of developers.