How to improve the landing page transformation in today's headline advertisements?

1. Enter "My Website" in the mobile phone website and click "Data Management" to enter the data page of the landing page. Click the "Overview" menu to visually view the "Data Overview" of the login page. Firstly, it presents the distribution of access trends and conversion effects, followed by two important data: "average reading rate" and "average reading duration" of landing pages. Average reading ratio, we can see the proportion of users reading the contents of the landing page, and evaluate the quality of the landing page as a whole. The average reading time, we can see how long the user stayed on the landing page, which may fundamentally reflect the attraction of the landing page to users more than the reading rate. The more attractive the landing page is to users, the longer they will read it.

2. Click the "Analysis" menu to enter the interface of heat map analysis. In the way of covering the whole landing page with heat map, the three-dimensional data of users on the landing page, that is, browsing touch, click distribution and attention, are displayed intuitively.

(1) Browsing reach: From above the fold down, users began to lose. Browsing the geothermal map shows the proportion of users browsing a specific location on the page. Through this function, you can clearly see where users start to lose a lot, accurately find the lost page position, and formulate optimization strategies.

(2) Click distribution: the heat map distribution of users' click behavior. The redder the color, the more users click. Through the analysis of click heat map, we can quickly obtain the areas and contents that users like to click, and provide clear optimization strategies for promotion and transformation in combination with the prominent information needed by advertisements and user habits.

③ Attention: Attention is the heat map distribution about the length of stay of users. The redder the color, the longer the user stays in this area. This index can give the content distribution that users are most interested in and concerned about, and give the optimization direction from the picture or text content.

Through the above analysis, it is more clear where the landing page is good and where it needs optimization.

You can take a look at this, the tutorial of the huge school help center ↓

Today, the headline landing page analysis tool is fully launched, and the transformation and improvement will make another big move.