What is a domain name? How to choose a good domain name
Below the author discusses how to choose a good domain name. Generally speaking, the choice of domain name must follow the basic principles of simplicity, easy to remember, conciseness and conformity with one's own brand. Speaking of which, I would like to add that it is best not to exceed 12. This is not only convenient for users to remember, but also conducive to launching their own brands.
First of all, it's simple and clear
Simple and clear domain name, so that others can understand it at a glance, try not to choose those registered with mixed numbers and letters. For example, the domain name of jd.COM Mall always puzzled me, and sometimes I couldn't tell whether it was 360buy or buy360. Later, it changed the domain name to jd, which I remembered at a glance because JD is the abbreviation of JD. COM initials, simple and clear. On the other hand, there are some successful examples of alphanumeric domain names, such as hao 123, but we can't ignore the success of hao 123 for one reason. Hao 123 was written earlier. 1999 123 was established. It can be said that hao 123 grew up with the first batch of netizens in China. Its success has certain historical opportunities. But today's internet is not what it used to be, so there must be problems with the previous thinking. Therefore, in the choice of domain names, we must pay attention to the principle of simplicity.
Second, it is easy to remember.
The second rule to pay attention to when choosing domain names is easy to remember. Easy-to-remember domain names can be remembered at a glance, and there are not many complicated characters in them. For example, Baidu.com of Baidu and qq.com of Tencent QQ are all memorable examples. Another example: wljhealth.com. Do you know whose this is? Many people may not know it's Wang Laoji official website. As can be seen from these examples, we must pay attention to the choice of domain names.
Third, conciseness.
Everyone knows that domain names should be as short as possible. The website address doesn't have that many characters, which makes it easier for users to remember. Of course, it is difficult to register short domain names now, and most of them have been registered by domain name investors first. Therefore, if you want to register your favorite domain name now, you can only get it by buying or squatting. Of course, when registering a domain name, it is best not to exceed 12 characters, otherwise it will be difficult for us to remember the domain name URL. The website before Vipshop is Vipshop. Although we all know the meaning of these two English words, we are too lazy to enter them. Later, Vipshop spent10 million to buy the domain name of VipShop. This is great, simple, easy to remember and short. Vipshop's search index soared by 30%, greatly expanding its brand awareness.
Fourth, it is in line with your own brand.
In addition to the simplicity, clarity and conciseness mentioned above, domain name registration should also conform to the brand name. You can't register the domain name of Baidu.com, but your name is Google! Therefore, when registering a domain name, you should choose a name that matches your own brand name. In China, in a sense, Chinese Pinyin domain names are much better than English or English mixed domain names. After all, how many people in China know English? Finally, emphasize that the domain name should conform to its own brand.
Finally, Fat Cat Technology concluded that the choice of domain name plays a very important role in website construction. This paper mainly discusses several problems that should be paid attention to in domain name selection, that is, simplicity, simplicity and conciseness, and domain name registration should conform to its own brand.