What problems do you need to pay attention to when you are a second-class e-commerce?

Being a secondary e-commerce cannot be overemphasized.

The second-class e-commerce with "single product" as the main sales method, to be honest, the most important link is the selection of products.

Choose the right product, sell it, and then make money. If you can't sell it, you will lose money.

Every time you choose a good product and enter a good one, you will enter a one-way street, and there is no turning back. Unlike Taobao JD.COM, a big platform, you can rely on other goods in the store to drive the overall sales of the store.

Several problems that should be paid attention to in product selection;

Does it have the potential to become an explosive product?

Can this product meet the needs of consumers in this season? Or can it appear in the market first to meet the needs of consumers?

2. Is there any difference compared with peers?

Can your product be better than that of your peers? Are there any differences between them? These are several factors that determine whether the product can be sold. Do publicity or choose products, seize these points to promote, and your products can stand out from the peers.

Since promotion is mentioned, let's mention it by the way.

The importance of promotion cannot be ignored.

The role of promotion is simply to let users see your products.

Just like putting your product on an online shelf, consumers can only see it when it is on the shelf. I can't see it, I can't buy it at all.

Good promotion will attract consumers to pay attention to your products and click on your advertisements, thus generating the desire to consume your products and buy your products.

The main problems in promotion are "platform selection" and "creative design".

There are so many information flow channels that the second-class e-commerce can put in.

Not every platform is suitable, so it is best to screen platforms according to your own budget and product attributes.

The advertising form is suggested to be done in the form of short videos. Short video advertisements are more popular than graphic advertisements. At present, short video platforms are all hot (Tik Tok, Aauto Quicker), which is very suitable for advertising.