Why do foreign brands love to be named after people?
2. They have family (noble) consciousness, and starting a business means establishing a family business.
3. Give full play to personal advantages. When they founded the brand, they found the trademark, selected the field of focus, and plunged into the top professionals in the industry until they were irreplaceable in the industry.
Although the company name cannot determine the success or failure of a company, it has a certain influence on the company to a certain extent. A good company name must be easy to remember, catchy and rich in meaning, which is indispensable to the company's philosophy and so on. Brands named after the founder's surname or personal name have a long history. However, such names have no obvious characteristics and are restricted by the Trademark Law. So there are not many brands named after surnames and personal names. However, we can still see that it is a good way to name a brand by a person's name, but due to the limitation of the current trademark law, this way is rarely used in brand naming nowadays.
In fact, many brands are named after people, some are named after people's surnames, and many brands named after people have appeared in internationally renowned brands, especially automobile brands. People are most familiar with car brands named after people, such as Audi, Toyota and Ferrari. Let's see which brands in the world are named after people. The development of a company is not only related to the knowledge, ability, resources and social relations of the operators themselves, but also related to the company name. Giving the company an auspicious and pleasant name will help your company develop smoothly. Of course, if you give it an unlucky name, it may also damage your company's career development and make it step by step difficult. Therefore, enterprises now attach great importance to brand naming. There are many ways of brand naming, which is also a cliche, and one of them is called name naming. There are not a few companies in the world that use people's names as brand names, including many international brands. Today, let's take a look at those products that use surnames as brand names. Most of these enterprises are traditional commodities, such as cars, clothing, beer, food and medicine. Among them, clothing and cosmetics are the majority. First of all, we see that quite a few world-famous brands are named after their founders, such as CK, Adidas, Armani, Disney, Versace, Cartier, Louis Vuitton, Mizuno, Pierre-Dan, Prada, Marlboro, umbro, Ford, Budweiser and Budweiser.