China Naming Network - Eight-character query< - Why do foreigners often call Mercedes-Benz cars instead of Benz?

Why do foreigners often call Mercedes-Benz cars instead of Benz?

Mercedes-Benz has a long history. At that time, only aristocratic people could afford cars. Therefore, in order to highlight the noble temperament, almost most car brands at that time used three-dimensional car logos. For example, models of Jaguar, Rolls-Royce and other brands also have three-dimensional vehicle logos. In Europe, Benz models are divided into two types: Mercedes and Mercedes-Benz. There is no standard, and they are generally just called Mercedes.

In the German BBA, in addition to Audi and BMW, Mercedes-Benz’s three-pointed star logo is also very recognizable. The shape of the logo is very large and easy to recognize. However, many netizens have discovered that in addition to the "big logo", Mercedes-Benz has also seen "standard logos" on other models, which is not found on Audi and BMW models. So, why does Mercedes-Benz have two car logos: a standing logo and a large logo?

If you want to know why Mercedes-Benz uses large and vertical logos, you must first understand the origin and meaning of the Mercedes-Benz logo. The Mercedes-Benz three-pointed star logo originated from a letter written by Daimler to his wife. He believed that the star he painted on his family's house would bring him good luck. In 1909, Daimler Company officially applied for a three-pointed star as its car logo, symbolizing its desire to conquer sea, land and air. At that time, the logo of Mercedes-Benz had the word "Benz" in a double circle. Later, after the merger of Daimler and Mercedes-Benz, it was integrated into the logo of a three-pointed star in a circle.

With the development of the times, buying a car is no longer just a symbol of status, and cars have begun to enter the homes of ordinary people in large numbers. As a result, flat car logos are becoming more and more popular among consumers. In order to cater to the market, Mercedes-Benz launched flat logos. Sales have increased significantly, so later new models began to use flat logos. However, the three-dimensional car logo is still retained.