What kind of car is the car with the symmetrical logo of two lions?
Of course it’s Roewe, you can check out .autoblog.com/2006/10/12/shanghai-automotor-release-roewe-new-brand/
SAIC head Hu Maoyuan’s comments on The logo of the new car "Roewe" was explained. According to him, the design of the double lion and Chinese watch took eight months and a lot of research and discussion before it was finally finalized. Below the LOGO are the first letters R and W of Roewe's Chinese pinyin, which embodies classics. The colors are red, black and gold to reflect the nobility of a mid-to-high-end car. The contrast ratio of red and black also reflects the need for continuous innovation in the face of fierce competition in the future.
The two lions represent a sleeping lion suddenly awakening, and they are two lions standing up. A Huabiao was used. Hu Maoyuan said that when designing it, white magnolia flowers were considered to be wrapped around it. Later, the Chinese Huabiao was considered, a totem that reflects auspiciousness and harmony on the other hand.
The two cursive characters below are actually the Chinese pinyin of Rongwei with the Rongwei letter rising. The R is clearer, and the W is the upside down W. Considering that the lion's zodiac sign is relatively stable. REOWE means lion in Spanish.
The new car logo, which was born after eight months of preparation, is a product of the fusion of Chinese and Western cultures. In addition to Huabiao with obvious Chinese characteristics. The color and overall shape of the LOGO are all reminiscent of the Rover logo. In addition, the standing lion is easily accepted in the West. In foreign countries, famous team logos, national emblems and other important symbols have the shadow of the standing lion.
SAIC’s new cars adopt complex logos that combine Chinese and Western styles, with both high-sounding and literal interpretations. But behind the logo, SAIC's emphasis on the car's overseas market performance has emerged.
Interpretation of the Roewe brand name
The Roewe brand name is a fusion of Chinese and Western styles, open yet restrained, elegant yet confident, fully explaining the SAIC Group’s With the belief of independent control and independent innovation, we inherit the world's advanced technology and have the determination and confidence to reshape China's international brand.
Interpretation of the Chinese name of Roewe
The Chinese name of "Roewe" incorporates traditional Chinese elements, embodies the spirit of continuous self-improvement and profound Chinese cultural accumulation, and also conveys A classic and noble demeanor.
Among them, "Rong" means honor and privilege, and "Wei" means prestige, majesty and noble status. The combination of Roewe and Wei embodies the values of innovation, honor and majesty.
Interpretation of the foreign name of Roewe
The foreign name "Roewe" comes from the Spanish Loewe, which contains the meaning of "lion". The "R" as the head is intended to convey innovation and The meaning of royal dignity. Roewe is pronounced according to the English habit [’ru:ivi], which is similar to the Chinese pronunciation of “Rongwei”; if it is pronounced according to the Spanish habit [’reui], it has the charm of the Chinese “ruyi”. Finally, "WE" implies "we", reflecting the spirit and belief of unity
Interpretation of the Roewe brand logo
The design of the Roewe brand's trademark pattern, It fully embodies the classic, noble and intrinsic temperament, and highlights the creative ideas of integrating traditional Chinese elements with modern composition forms. This maintains a high degree of consistency with the style of its first product that is about to be unveiled to the public.
The overall structure of the classic shield logo is a stable and firm shield, implying the trustworthy and respected quality of its products, as well as SAIC Motor’s strong determination and will for independent innovation and international development.
The color perception is composed of three main tones of red, black, and gold. These are the three most classic and intrinsic colors in China. Red represents the traditional Chinese warmth and joy, and gold represents China. It represents wealth, and black symbolizes dignity and solemnity.
The core image consists of two standing oriental lions. The lion is the king of beasts. In front of the main entrance of Chinese palaces and private mansions, there are majestic stone or copper lions squatting on the left and right respectively. They are majestic, awe-inspiring but inviolable, representing auspiciousness, majesty and solemnity. In Western culture, the lion is also a symbol of kingship and bravery. Its standing posture conveys a sense of rising and explosive power.
The double lion pattern uses intuitive and artistic techniques to show the dignity, majesty, and wisdom of a strong man. The double lion pattern uses intuitive artistic techniques to show the nobility, majesty, and wisdom of a strong man.
Symbolic meaning In the middle of the pattern is a Chinese watch guarded by two lions. Huabiao is a classic totem symbol in Chinese culture. It not only contains the majesty of the nation, but also has the meaning of being far-sighted and praying for the prosperity and harmonious development of the country. The symbol painted with a modern technique below the pattern is a fusion of the letters "RW", which is the abbreviation of the brand name. At the same time, "RW" also means lion in ancient Egyptian. In addition, the bottom of the pattern is divided into four symmetrically divided red and black blocks, which implies the mystery of the changes of yin and yang, and represents the corporate will of seeking novelty, change, continuous innovation and transcendence.
I have another story, the story behind the Roewe “lion” logo
Exactly one year ago in October 2006, China’s first international independent brand Roewe was born. There are also a series of interesting stories surrounding the birth of the Roewe logo--
In early September 2006, when SAIC Motor was acquiring the Rover trademark, Ford took the lead in repurchasing the Rover trademark. It is speculated that such a result will hinder SAIC's plan to expand overseas, and SAIC's efforts to welcome the Rover brand will be in vain.
However, what outsiders did not expect was that SAIC seemed to have been prepared for it. A few days after Ford announced that it owned the Rover trademark, SAIC launched a new "Roewe" trademark.
The beautifully designed Roewe trademark is similar to the Rover trademark in appearance. The reason should be that SAIC considers the details of the Rover prototype: the original Rover logo is upper and lower. The small shield shape and classic style fit perfectly with the Rover 75. During the process of acquiring all the core intellectual property rights of the Rover 75, SAIC carried out a large number of modifications to the prototype, striving to rebirth the Rover 75 in Shanghai. It appeared with a brand new look, but due to the unique design style of the trademark, SAIC retained the appearance and made a contingency plan in case the acquisition of the Rover brand failed, which is the Roewe logo that everyone sees now.
In the plan, SAIC named the trademark that replaced Rover "Roewe". The first letter R is the same as Rover, but it also conveys the meaning of innovation and royal nobility, and at the same time reflects the same origin. of British origin, and the Chinese name of "Roewe" incorporates traditional Chinese elements, embodying the spirit of continuous self-improvement and profound Chinese cultural accumulation, while also conveying a classic and noble demeanor.
The word "Rongwei" can be extended and explained. Among them, "Rong" means glory and honor, and "Wei" means prestige, majesty and noble status. The combination of "Rong" and "Prestige" embodies the brand values of "Innovation, Honor and Prestige". We have also seen this value from the development trajectory of the Roewe brand in the first year.
Roewe has made comprehensive innovations on Rover. The new model Roewe 750 has repeatedly received praise from the industry and won many awards. Before its launch, it won the honor of "The Most Anticipated Model of the Year" jointly issued by dozens of media Not long after its launch, the domestic media gave the KV6 engine of the Roewe 750 the title of the best engine. The monthly sales of more than 2,000 vehicles also allowed people to see the power of innovation once again.
Roewe has also established a complete overseas R&D institution. Its subsequent models have been put into various stages of research and development and tested globally. The new model W261 is expected to be launched in 2008, and several subsequent models will be launched. The platform has been put into the pre-research stage. The Roewe brand will go from China to the world, proving to the world that the strength of China's automobile industry is no longer what it used to be. The majesty of the world reflects Roewe's ambition in the global market.
Industry insiders also speak highly of the Roewe brand: the name is a fusion of Chinese and Western styles, open yet restrained, elegant yet confident, which fully explains SAIC Group’s belief in independent control and independent innovation. , the determination and confidence to inherit the world's advanced technology and reshape China's international brand.
Roewe's English name "Roewe" is derived from the German root Loewe (lion), and is a combination of various meanings. The "R" headed by it is intended to convey the meaning of innovation and nobility. The pronunciation of Roewe according to English custom is very similar to the Chinese pronunciation of "Roewe"; the "we" at the end of the word implies "we", reflecting the spirit and belief of unity.
Roewe’s trademark is composed of three main colors: red, black and gold, which are also the three most classic and connotative colors in China. Red represents the traditional Chinese enthusiasm and joy, and gold represents China. It represents wealth, and black symbolizes dignity and solemnity. The trademark pattern consists of two standing oriental lions. The lion is the king of beasts, representing auspiciousness, majesty, and solemnity in Chinese culture. At the same time, in Western culture, the lion is also a symbol of kingship and bravery. Its standing posture conveys a sense of rising and explosive power.
The double lion pattern uses an intuitive and artistic approach to show the dignity, majesty, and wisdom of a strong man. In the center of the pattern is a Chinese watch guarded by two lions. Huabiao is a classic totem symbol in Chinese culture. It not only contains the majesty of the nation, but also has the meaning of being far-sighted and praying for the prosperity and harmonious development of the country. The symbol painted with a modern technique below the pattern is a fusion of the letters "RW", which is the abbreviation of the brand name. At the same time, "RW" also means lion in ancient Egyptian.
In addition, the bottom of the pattern is composed of four symmetrically divided red and black blocks, which implies the mystery of the changes of yin and yang, and represents the corporate will of seeking novelty, change, continuous innovation and transcendence.
Therefore, there are so many secrets behind the seemingly gorgeous Roewe logo. During the National Day holiday, if you can see the Roewe 750 in front of you, you might as well recall the little story behind the Roewe trademark.