China Naming Network - Eight-character query< - What is the living condition of Chinese food overseas?

What is the living condition of Chinese food overseas?

Q: I often see various sayings on the Internet that Chinese food is very popular abroad and foreigners like to eat it once.

However, there are also different opinions that foreigners are actually not interested in Chinese food, and the popular Chinese food abroad is improved according to the tastes of foreigners, so it is impossible for China people to eat it. This statement seems to be supported by some facts (many foreign aid workers who come to China for gold can only book western chefs).

Is Chinese food popular with foreigners?

Many people don't realize how amazing it is that Chinese food is popular overseas.

The evaluation of overseas Chinese food is usually full of the sour taste of small intellectuals. What positioning is too low-end, the taste is not authentic, cheating foreigners? ...

The person who said this has no idea what Chinese food foreigners eat.

The food your parents cooked for you is called food culture. You learn from your parents' cooking and cook for your children. That's called cultural inheritance.

You opened a restaurant and sold food to strangers. That's a commodity.

The success of a commodity depends not only on your subjective evaluation of its taste, but also on its pricing, marketing, distribution channels, supply channels, capital flow, quality control, consumer training and many other aspects.

There are 68 million people eating McDonald's every day on earth, which can be said to be very popular.

Do you think the CEO of McDonald's ate McDonald's for dinner today? Probably not. Because in the range of dinner he can choose, McDonald's taste, nutrition and freshness are at the bottom.

China people sold a kind of food in the name of Chinese food. In order to support their families in the era of civil war and overseas exclusion, they finally had the money to support the Revolution of 1911. The old dishes are not unrecognizable, and the new dishes are not copied from the cottage. They do not lack weight and do not dominate the market. Why do you say people are not Chinese food?

By the way, adaptability is a kind of intelligence, which does not follow historical inertia.

Give some examples from other countries:

However, overseas Chinese food is different.

Overseas Chinese food is more than all of the above.

Listen to me.

1. Global unification has been achieved.

Historically, all the messy home-cooked dishes you bought in new york, Seattle, London and Mexico City, such as chicken, chop suey, chicken balls, egg rolls and fortune cookie in Zuo Tang Zong, are almost the same ... But these dishes are not available in China! How is this done?

2. Mature packaging mode.

Even today, if you buy a set meal for one person, the completion of Chinese food is the highest, and this set meal model has been formed very early!

Spring rolls or soup, and complete appetizers in a very cheap form. Fried noodles or fried rice cooked a long time ago can greatly save costs, and can be used as a fixed collocation to keep fresh in large quantities. The main side dishes are high-calorie fried sauce (lemon chicken, goo goo meat, etc. ) and relatively healthy miscellaneous dishes (chop suey) and hibiscus eggs in fast food. The three categories basically cover the needs of men, women and children.

Lucky cookies can be stored and fun, which solves two problems: the unit price of dessert is too expensive and the manufacturing process is complicated. By maximizing the interest of dessert, the shortcomings of insufficient taste and low price are covered up. Chinese restaurants use lucky cake to sign the bill no later than 1920, that is to say, at that time, the set meal model has been formed.

Consumers get a set of dishes at the cost of a fast food. For fast food consumers, this is a rare "sense of ceremony", which dilutes the miserable atmosphere of takeaway.

3. Localization of operation mode.

Cheap Chinese restaurants, the most criticized by Chinese people is the taste is not authentic. In addition to catering to local tastes, another important reason for this problem is localized procurement. In extreme cases, these dishes do not even contain soy sauce.

From the management point of view, this means that the operation of restaurants will not be affected by the international situation in the past 100. In addition, when the early trade is underdeveloped, it will not invest a lot of money in the purchase and inventory. In the early days, it was almost impossible for ordinary China people to get loans from banks. There are no rich bosses behind these restaurants, but they are all raised by fellow villagers, and they may open in three months with liquidity.

Using local ingredients, purchasing locally, improving dishes according to local conditions, and withdrawing funds quickly, this business model works, which makes China restaurants open all over the world when China people are generally poor.

4. Cultivate consumers.

Nowadays, when residents of big cities in Europe and America decide to eat Chinese food, everyone knows what they want and doesn't need to look at the menu. On the contrary, China people are at a loss when faced with the names of dishes that foreigners and China people can't understand.

In the past 100 years, foreigners have become accustomed to eating these dishes whether they are willing or helpless. It goes without saying-as a commodity, this Chinese food is a success.

5. Reasonable positioning.

Before a large number of rich second generation flooded into the west, Chinese food was so cheap that contemporary China people felt that they had lost face when they went abroad.

However, from the above analysis, it can be seen that this dish is cheap, not only through self-squeezing (although the labor force is also strong), but also through a series of methods such as launching new dishes, rationally matching menus, and controlling capital flow. These methods are called industry innovation today. However, these innovations are formed by countless unknown people, many of whom may be illiterate in China, through long-term trial and error, improvement and mutual learning.

Then why did they set the restaurant so low? Why can you succeed and get loyal consumers?

Before the 20th century, Chinese restaurants in America were also luxuriously decorated. And their menus are all paraphrased, such as "roast duck in the lake" and "what dishes are fried with what meat" The typical interior is like this. Please estimate the airport pick-up fee.

This kind of restaurant must be few and fine. With the development of time, many apprentices in big restaurants noticed a blank market, so they left this well-funded big restaurant and opened up new markets.

/kloc-In the middle of the 9th century, the Taiping Heavenly Kingdom broke out in China, and a large number of Chinese workers poured into California for gold, and later participated in the construction of the Trans-Pacific Railway. After the railway was repaired, many Chinese workers stayed and scattered around with the railway. At the same time, this railway has also increased the mobility of Native Americans, and a large number of young people have left their homes to make a living in industrial cities.

So now China has the same situation-the demand for light meals restaurants has increased.

At that time, the cheapest simple meals were food stalls, such as hot dog stalls and fish and chips stalls. A&Kai Yu1923; W, at first it was a stall selling drinks. McDonald's opened on 1955, and it was not until 1962 that meals were served. Before that, you must sit on the side of the road or eat in your car. Drinking northwest wind and eating hot dogs with car exhaust (horse manure earlier) is too bad, so I can only cope.

Above the stall is a restaurant called diner, which is between a coffee shop and a restaurant. It provides more food than coffee shops, but they are all simple things that don't require cooking skills, such as hamburgers, pies, sandwiches and so on. Customers order their own food at the counter, take it to their seats, and clean it up after eating. So you don't have to tip.

The difference between a dining car and a fast food restaurant is that it has no industrial production! This means that its price is not particularly cheap, its serving speed is not particularly fast, and it has no ability to develop new products at all. Although there is no professional chef to cook in the chain fast food restaurants now, at least the menu is developed by the head office at a high price. For example, new sauces are often used to increase the variety of hamburgers. In diner, your hamburger may only have ketchup, and it will be 50 years old.

Dining cars are almost extinct now. Only a few restaurants have become the business model of family restaurants. Waiters provide desserts such as waffles and milkshakes, and even sell all-day breakfast, which covers up the lack of cooking skills with the trend of light food. Because of the characteristics of the times, this restaurant often appears in nostalgic movies and TV series. For example, the TV series Ice Storm (set in the 1970s), in which almost all restaurants are diner.

The typical "cheap takeaway Chinese restaurant" is also something of this era. The development track of Chinese restaurants, like diner, appeared in the early 20th century, targeting single workers and families with two employees, with low consumption and average food quality. You can go in at will without tipping.

You know, it was an era when there was no take-away pizza, no fast food restaurant in any sense, no Middle East barbecue, no Thai food, Vietnamese rice noodles, Indian food, Jamaican roast chicken, DQ ice cream and even reefer container trucks were rare! The civilian snack industry is a desert. To fill this gap, we can only rely on our own imagination.

When you face a novel that has been written, everything is taken for granted. But when there is only a pile of white paper in front of you, where do you start to build a story?

Facing the same food stalls and diners, consumers need to eat something different. A Chinese restaurant takeout order full of pidgin English has arrived home. At this time, restaurants decorate themselves with cheap China elements, such as "dragon", "luck" and "garden". The menu is very festive, but the restaurant itself is much simpler (there is not so much money to decorate). The dishes made are even more mediocre, which reduces the tradition of Chinese food to a minimum.

Perhaps through trial and error, these restaurants find that their target customers are not very adventurous people. In any era, busy workers are not gourmets, nor are they the most receptive groups to new things. They just want a little excitement, but they don't like too much excitement. A little excitement is just right. For example, fried beef with broccoli, lucky numbers in cookies, and take-away food that looks different from your own are just good adventures.

Before 1950s, the dining car rose to a higher level, namely exquisite dining. At least you should wear a tie, sit down and order, wait a long time, eat a seemingly delicious meal, and pay a day's salary and tip. Bars were very popular with workers, but soon there was a prohibition (1920- 1933), followed by World War II, and drinking became a luxury.

High-end Chinese food has always been available, and Beijing roast duck has always been very popular. But in terms of popularity, it is definitely not as good as take-away Chinese food that is deeply integrated into civilian life. This kind of Chinese food may not meet the aesthetic standards of contemporary hipsters, but as a commodity, it is correct in all aspects. Consumers like this kind of Chinese food because of complicated social factors, not just the taste.

Because eat drink man woman, originally a social behavior, has long been divorced from pure biological behavior.

If anyone still thinks it's cheap, what's the problem, it's not delicious, and I don't like it anyway. ...

I want to ask, what have you created, which market gap have you filled, and achieved a family-level turnaround?

For ordinary people in China, the past century has been a century of ups and downs. Ordinary people just want a place to live. If you are rich, you can help the world. You can sell beef noodles if you are poor. If you can't cook beef noodles, you must find a way to sell them. This is adaptability. Chinese restaurant is actually a ladder of human progress.

I found another thing. Many people have very unrealistic expectations that "foreigners love China culture".

A person who loves you again should love himself the most. If he confidently says, "Your life is more important than mine, I can die for you at any time." -this is not love, this is a mental illness (in fact, it is more likely to be a liar).

A person can like Chinese food very much, whether it is Chinese food he understands or Chinese food you understand. But how can you love Chinese food more than the taste of your hometown? This is not normal. If something goes wrong, there will be demons!

Everyone loves barbecue, but no one can eat barbecue every day. Eat barbecue three times a week, even if the barbecue is diehard powder.

Everyone is not tired of eating every day, only the taste of childhood. Generally speaking, it is a simple food based on carbohydrates. This is the poor memory of every nation, and this is "culture".

Everything else is a commodity. Everyone is an adult, say what love or not, just keep a touch of love. I like to buy with money, money and goods are clear, and the road is sky-high.

If you don't pay, just say beautiful words, you will be praised far beyond the acceptable range of normal people. A half-catty duck has four mouths, which is nine Niu Yi hairs.

Chinese food is good in North America, the United States and Canada, especially now it is not a traditional Chinese food; New domestic products such as chuanchuanxiang, griddle, mala Tang and milk tea have also taken root in the United States, catering to the needs of a new generation of international students and immigrants, especially in Chinese-American residential areas; There are also traditional catering, and the customers are mainly the older generation of immigrants and tourism teams; Foreign catering can be done, but it also faces the problems of rent and labor. Many kitchens are run by China chefs along with Mexicans and Puerto Ricans. It is also the same as in China, and how many stores are opened and closed. The advantage is that the rent is similar to that of the domestic North Guangzhou, but the disadvantage is that the labor is expensive.

What is the living condition of Chinese restaurants? People who have lived abroad should have some experience. The positioning of Chinese restaurants abroad should be above the average consumption level, which is somewhat similar to our better western restaurants. There are certainly not many people, unlike the hot scene of Hunan Satellite TV Chinese restaurant, the vast majority of customers come from China, which is different from our western restaurant. Most of our western restaurants come from China. At present, China is still the most populous country in the world, and China people are widely distributed in the world. Some people live abroad for a long time because of work and study. After a long time, they will inevitably miss their hometown, so they can only take time to go to Chinese restaurants to satisfy their desires. However, there will also be some low-end Chinese restaurants near foreign tourist attractions, mainly aimed at China tourists who are not used to foreign food. There will be more people here and more foreigners. Chinese restaurant owners I have met usually attract customers at the door when eating, mainly for China people. Because there are many people in China, Chinese restaurants abroad can generally get by.

Chinese cuisine

World famous!

Thank you for your invitation. Glad to answer this question!

China restaurants are all over the world now. Where there are China people, there are China restaurants. China's eight major cuisines have their own characteristics, and there are some local cuisines, especially Cantonese tea restaurants. Not only do people in China like Chinese food and snacks, but foreigners also like them now. Of course, foreign countries also have broad market prospects.

Nowadays, most foreign countries have Chinatown, which is a good place to open Chinese restaurants. Although abroad, most people in China still want to eat Chinese food. In some tea restaurants, foreigners also like to eat snacks there, just like China people eat KFC and McDonald's, which are very popular and business will certainly be better.

China's food culture has a long history, and the cuisines in different places are also different. There was a famous Zheng He who went to the Western Seas in Ming Dynasty. At that time, communication was gradually formed, and the food culture has continued to this day. Many famous dishes in China can be named by foreigners, such as spicy tofu, sweet and sour tenderloin, Beijing roast duck, steamed buns and so on. Very popular with foreigners. If there is a Chinese restaurant near their home, I'm sure they will go.

Nowadays, Chinese food has been greatly improved on the basis of eight cuisines, palace cuisines, folk cuisines and other cuisines created by our ancestors. It also incorporates many western elements, such as molecular cuisines and dining system, which is very suitable for foreigners' dining habits. In fact, many Chinese restaurants abroad have already done this. Of course, they are welcomed by foreign diners, and it is considered as Rome does as the Romans do. Business will certainly be easier.

Although China food is very popular in some foreign cities, there are also some local people who are not used to the taste of China food because of the great differences in eating habits. Before opening a Chinese restaurant, they should consult the local people to find out their eating habits and so on, so that they can be more prepared.

In a word, the prospect of Chinese food is still very bright. With the implementation of the Belt and Road Initiative in China, the distance between China and foreign countries has become closer and exchanges have become more frequent. Coupled with the improvement of Chinese food in dishes and eating methods, Chinese food is of course more and more favored by foreigners. I believe more foreign friends will come to eat Chinese food!

Red kitchen food is presented, welcome suggestions and discussions about food culture, thank you for your continuous attention! See you next time. ...

See Hunan Satellite TV Chinese Restaurant? Actually, I think it will be more difficult. People in China have different tastes in the north and the south, not to mention that people in China and foreigners can have the same taste. First of all, we should go to the destination country to understand the tastes of local people and learn more about China cuisine. Sichuan, Shandong and Guangdong should learn more and not be too proficient. After all, it is a bad nut. . . And pay attention to local laws, living habits and so on. Oh, too much trouble. . . I wish the subject realize his dream.

There is no specific answer to this. Judging from many media platforms, it is still very popular, but the actual situation is not very clear. After all, there will be many hidden ingredients in it. I hope my answer can help you!

The business of Chinese food abroad is booming! Rich! Flourishing development! Have a good development advantage!

I'm not sure. I think it is still difficult. After all, tastes are different.