Why can Evergrande succeed?
Evergrande's high investment
According to Evergrande's bonus plan, their total bonus for winning the AFC Champions League this year has reached 65.438+33 billion yuan. In addition, with the high annual salary expenses of internationally renowned coaches and players such as Lippi and Kangka, and the bonus expenses of Evergrande in the Super League and the FA Cup, Evergrande has invested more than 2 billion yuan in the team for three years. In this way, it is impossible for Guangzhou Evergrande Club to make a profit only by ticket revenue.
Analysis 2
The Logic of Evergrande Marketing
The marketing logic of Evergrande does not lie in whether the club itself is profitable, and the advertising value behind Evergrande football is immeasurable. If you put an advertisement on CCTV, 1 second will cost 1.5 million yuan. The opening ceremony of the Super League was reported by more than 300 media. 1 1 It is certainly worthwhile for players to wear "Evergrande" vest for one and a half hours. In addition, Evergrande has brought high-level resources by investing in football, which is invaluable. The increase in sales amount of Evergrande Real Estate before and after playing football further illustrates this problem.
Analysis 3
How do European clubs make money
Look at the mature European leagues. Their clubs have various profit models. Serie A mainly relies on high broadcasting rights, which can account for more than half of the club's income; Manchester United, the Premier League team, mainly relies on ticket revenue. It is reported that the average ticket price of Manchester United's Premier League matches is 42 pounds, which is not the most expensive in the Premier League. Arsenal's high ticket price of 76 pounds per game is the highest in the Premier League. La Liga Real Madrid earns income by selling players' jerseys, souvenirs, fans' scarves and other commodities. No wonder they always introduce superstars at high prices to make their related products attractive. Looking back on the Super League, the club's income mainly comes from sponsorship. Will Evergrande's success bring new ideas to the clubs in the Super League? Zonghe
Zhang Jian: Evergrande won the AFC Champions League, which reflected the development of China Club.
Xinhua News Agency, Guangzhou 165438+ 10-When meeting with AFC President Salman, Zhang Jian 10 10, Secretary General of China Football Association, said that winning the Guangzhou Evergrande AFC Champions League reflected the development of professional football clubs in China and helped us to improve football. At the same time, the China Football Association will hold a national football congress in the shortest possible time after completing the departmental adjustment.
Zhang Jian first welcomed Salman's first visit to China since he became the president of AFC, and looked forward to further exchanges in Beijing in the future. He said that before Salman, Zhang Jilong, vice chairman of the China Football Association, had presided over the work of the AFC as the acting chairman of the AFC, during which he was supported by Salman; At present, the AFC is in good order under the leadership of Salman's team. I hope China Football Association will play a more important role in the development of Asian football in the future under the leadership of AFC. "Although it will take time, we are confident." .
Zhang Jian said that Evergrande's winning the championship reflects the development of China's professional football clubs and helps us to improve the professionalism of football. He also said that the China Football Association is currently adjusting its departments from the original seven departments to 10, and a national football congress will be held in the shortest time after the department adjustment is completed.
Salman said that he will pay an official visit to China Football Association in the future to exchange views on the development goal and direction of football in China.
Salman said: "The AFC has always attached importance to football in China and fully supported the development of football in China. China has first-class facilities and hosted many football games, so there will be more important games in the future. China football has played an important role in East Asia. I hope that there will be more cooperation between the AFC and the China Football Association in the future. "