Barbs participate in the lucky draw.

Things still have to start with 18. Whether it is sneaker technology or spokesperson, Nike's position in the field of basketball shoes is unparalleled. But Nike will not simply be satisfied with the sports brand first, but also jealous of Grandpa's influence in Adidas fashion circle. 18 years, he became famous under the joint name of off-white. Then, Michael Jordan began to sell a limited edition crazily, which officially opened the world of sneakers for everyone. In recent years, Michael Jordan has returned to the peak, and basketball shoes are no longer exclusive to players.

Even if you spit out the color matching of Michael Jordan 1, or the unlimited replica limited edition, it is successful in Nike's view. In recent years, Nike has opened the gap with other sports brands through perfect brand marketing. Limited edition sports shoes have never been a place for Nike to make money, but a booster for Nike sales. The public was stimulated by factors such as shoe grabbing, limited sale, lottery, feelings and joint names, and everyone began to tolerate Nike's price.

Large quantities of air jordan 1 stopped selling directly because of the limited edition of Air Jordan DNA 1, and began to derive the linear series air jordan 1 low match and air jordan 1 mid. Tens of thousands of sneakers were originally popular in the secondary market because of the limited edition, because there were large payments of the same type or color matching. Everyone will basically start with it and no longer care about whether Nike has a discount. Obviously, in recent years, Adidas has actually discounted more times, strength and styles than Nike, but the effect has become quite bad over time, because everyone has a rating table for each brand in their hearts. Nike has enhanced the overall brand value through limited edition, and Adidas has gradually eliminated the aura of that year in addition to yeezy's enthusiasm.

The arrival of global epidemic this year may upset Nike's wishful thinking. First of all, China is the first country to take epidemic prevention measures, and Nike's online applications and retail stores in China are all on sale. After all, before the epidemic, who was in the mood to buy shoes and clothes, limited lottery was useless. The general premium of limited edition sports shoes sold in China this year has decreased compared with the previous two years. At the same time, the limited edition sneakers released by 19, such as barb, ts, ow series, etc., all show signs of falling back, and there will be a backlog of limited edition sneakers that have not yet been drawn in physical stores, which is a major blow to Nike. Without the person who pays the bill, what will happen to the goods under pressure?

I predict that the globalization of the epidemic will change Nike's marketing methods. In order to stimulate consumption, the next limited edition sneakers with gimmicks and fame will increase the quantity of goods and increase everyone's desire to buy. At the same time, fans who like Nike will also have a good chance to start, because China's Nike is already a good reference, and the large-scale discount needs to be handled precisely because Nike's goods are overstocked, so everyone can make a choice in the next time.

Finally, don't try to dunk. After all, dunk will undertake the glorious task of aj 1 in the past and continue the limited speculation on the palette.