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Road Show, translated from English Roadshow, is a widely used way to promote the issuance of securities in the world, which refers to the promotion activities of securities issuers to institutional investors before issuing securities. During the activity, the company introduced the company's performance, products and development direction to investors in detail, and fully expounded the investment value of listed companies, so that prospective investors could have a deeper understanding of the specific situation and answer the concerns of institutional investors. When roadshows first appeared in China, they not only attracted the attention and favor of listed companies, brokers and investors, but also attracted the extensive attention and strong interest of other enterprises. They imitate the roadshows of the securities industry to publicize and promote the products of enterprises, and form the popular roadshows of enterprises at present. The concept and connotation of enterprise roadshow have been changed and extended, and it has become a live activity including product release, product display, product trial, preferential sales, on-site consultation, lottery, gift delivery, prize-winning question and answer, cultural performances, game competitions and so on.
Roadshow was originally a common way for overseas listed companies to publicize their corporate image to investors. It is an "exotic product" at the turn of the century and has long been popular in the international securities market. At present, roadshow online has become an important form of IPO promotion for listed companies in China. Online roadshow is an online interactive communication mode and news release mode. The form of online roadshow has changed from initial IPO promotion to performance promotion, product promotion, listing lottery, live broadcast of listing ceremony, real-time reporting of major events and other forms. The exploration of information disclosure and information exchange in the securities market has achieved initial results.
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