How does a real estate agent talk about clients?

If you want to be a successful salesperson, you should regularly enrich yourself and train yourself on the following items. 1. Professional knowledge A salesperson must fully possess the most basic professional knowledge within his or her own business scope, including building regulations, architectural design, tax law, land administration, contracts, contractual behavior, market conditions, product structure, quality, goodwill... etc. , as well as professional terms commonly used in various businesses, can you explain the advantages and disadvantages of the product to customers in detail, and then win customers' orders and achieve sales goals. 2. Six Hearts 1. Patience - Anyone engaged in the sales of high-priced goods must make long-term and patient appeals and explanations to customers. 2. Care - Only by considering the various problems of consumers from the perspective of consumers and giving perfect answers can we win the trust of customers. 3. Enthusiasm - Enthusiastic to assist customers, discover problems, solve problems, and achieve purchasing goals. 4. Sincerity - Sales personnel should be guides who induce consumers to buy quality products, rather than blindly deceive. 5. Determination - When you come into contact with a new case, you must make up your mind. Don't hesitate and miss the opportunity. 6. Strong enterprising spirit - Set expected sales targets and ideal profits for yourself, and use strong and vigorous enterprising spirit to achieve goals and tasks. 3. Eight Strengths 1. Observation - you must keenly observe the customer's type, preference, and intention in a short period of time. When facing a product, you must be able to immediately observe the product's advantages, disadvantages, characteristics, countermeasures, and solutions. 2. Understanding - must be able to have a deep understanding of customer needs and product quality, characteristics and other aspects. 3. Creativity - New products have brand-new creativity and bring forth the new from the old. This is your opportunity to make money. 4. Imagination - You must be able to imagine the future prospects of land and commercial housing before they are built, and make the best judgment and explanation for individual investment or sales work. 5. Memory - The real estate industry comes into contact with many customers, and customers always put forward different suggestions. Only by strengthening your memory can you provide the best explanation and service to each customer. 6. Judgment - Good and correct judgment is the biggest factor in success. On the contrary, wrong judgment will lead to complete failure and all previous efforts will be wasted. 7. Persuasiveness - Have strong persuasive ability, skillfully promote the advantages of the house, and often win the heart of customers and close the deal. 8. Analytical ability - Analyze the market, environment, location, price, and value-added development potential from the customer's perspective, and compare nearby land for case analysis. The more thoughtful the analysis, the better the chance of winning the transaction. 4. Rich common sense When negotiating with customers, in addition to exchanging professional knowledge and opinions, you may also want to talk about some off-topic gossip. If the sales staff has rich common sense and flexible conversation skills, they can shorten the distance with customers and strengthen sales time. influence. Section 2 Research and Judgment of Customer Purchasing Motives 1. Investment If it is a non-demand or non-essential purchase, most of the customers in this market form are second-time purchases, and the majority of house purchases are suites or offices. 2. Demand: Most of them are immediate needs or purchases for residence, office or business. The products are mostly targeted at homes, stores, or offices, and most of the people who demand this are first-time buyers. 3. Speculation refers to the circulation and use of short-term funds with the expectation of appreciation or purchase motivation due to price fluctuations, and the purchase behavior is expected to sell in the short term. 4. Preservation of value: In anticipation of price increases, currency depreciation or price fluctuations, funds are withdrawn to purchase goods to avoid currency depreciation due to price increases. Section 3 Nine Tips for Sales 1. Reception: Contact every customer with a polite attitude, clear articulation, smiling expression, and firm confidence. 2. The focus of the introduction should focus on the location, environment, building materials, value-added potential, development trends, price, landscape, transportation, market, and schools (the particularities of the product should be introduced), but a gradual introduction method should be used to prevent customers from getting confused. Disgusting, and can have a deep impression and desire to buy. 3. Observation: Further analyze and observe customers to find out those who are likely to be willing to purchase and grasp them. 4. Asking questions When talking with customers, asking them questions can often bring them closer to each other. Try to explore the degree of purchase intention by asking questions as a customer and thinking about the customer. 5. Judgment Based on experience, judge the customer's reaction, or judge the customer's actual purchasing power based on the customer's words and answers. 6. Catering When selling products, sometimes you have to make catering appeals and give appropriate treatment to customers' special requirements on the spot to win customers' favor and confidence.

7. Stimulation: Stimulating the customer's desire to buy is the most important purpose in selling a house. Therefore, the stimulation of the customer's desire to purchase depends on the close cooperation of conversation and atmosphere. 8. Attack: After stimulating the desire to buy, we must launch an offensive to make customers sign orders with great satisfaction. 9. Tracking When tracking customers, there is often the possibility of repeat customers. Therefore, you cannot miss the tracking of customer information. Intensive tracking can often achieve good results of [re-promotion]. First of all, real estate agents have national registration qualifications. Your problem is too big. You should first learn this profession systematically. Secondly, it is not to guide customers into your ideas, but to understand their needs and provide services according to their needs. and help, this is a service industry. OK? Some areas do not require national registration qualifications. In the north, there is no such thing. The most important thing is to match real estate owners and customers. Do not use customers to search for houses. It is necessary to obtain houses. Attract new customers. As long as you work hard to bring in a large number of views every day, you will definitely close the deal. As an agent, you need to make buying a house feel like you are facing him, and making selling a house feel like you are facing him. Being an agent is very important. It depends on your experience. The income in this industry is still good. This is an industry secret. Call your company's sales manager to teach you slowly. Every company should have its own system training, because real estate sales involve too much professional knowledge. The prerequisite for doing a good job in sales is not to impose one's wishes on customers. Forced buying and selling will not last long. Instead, one should understand the customer's needs from the customer's perspective. Therefore, real estate salespeople are called "real estate consultants" rather than "salesmen."