How do developers choose suitable office buildings by themselves?
Can it withstand the corporate image and strength?
After consulting the relevant person in charge of a number of brand real estate enterprises, it is found that "first-class hardware facilities and high quality" are often the basic conditions for real estate enterprises to choose office buildings. In their view, a high-quality office is the face to show the brand strength and image of the enterprise, which greatly affects the first impression of partners, investors and even customers on the enterprise.
Chengdu Super Grade A office building represents Chengdu Yintai Center.
In view of this, most powerful housing enterprises have locked their offices in the super-class office buildings that can bear the image and corporate strength.
"Generally, we will list all the super Grade A office buildings. Office buildings that can meet the super Grade A standards are usually regional landmarks, which are of high quality in structural architectural design and external vision, and the property services are also very good. " The person in charge of a brand housing enterprise project with the top comprehensive strength 10 said.
Is resource coordination convenient and fast?
Is the business reception/negotiation package high-end and rich?
Brand and grade are only the basic elements. The person in charge of a local mainstream housing enterprise project in Chengdu pointed out that "a project involves many government and social resources from land acquisition to development to sales delivery. How to effectively coordinate and communicate these resources and ensure the orderly development of the project requires not only good traffic accessibility and supporting facilities at the office where the enterprise is located, but also whether it is close to government departments. "
The third waldorf in China opened in Yintai Center.
Xie Ling, managing director of Jones Lang LaSalle Chengdu Branch, said that as a real estate professional service and investment management enterprise, from the perspective of clients of real estate enterprises who have served, they generally attach great importance to lots and supporting maturity.
"Are there hotels, apartments, shopping centers and other supporting facilities around that echo the business office atmosphere and provide convenient and perfect functional support for the business office? Whether it is close to the government and relevant institutions to provide convenient government services for enterprises. Whether it is located in an industrial cluster and whether it can drive upstream and downstream enterprises to enter, these need to be considered. "
Can you help enterprises effectively improve employee welfare?
When choosing an office building, decision makers should not only consider the above factors from the enterprise level, but also consider how to make the employees of the enterprise get sustainable development.
"It is common to plan late into the early hours of the morning, and the pressure is increasing year by year." A planner working in a large state-owned enterprise said. According to his understanding, the turnover of large-scale housing enterprises like them will increase by 30%-50% every year, and the pressure will increase sharply.
There is no doubt that the real estate industry may be one of the most stressful industries. "How to make employees work and rest under high pressure and improve work efficiency is a problem that we have been trying to explore." The human resources director of a state-owned enterprise told observers.
Real scene of the facade of Yintai Center Super Grade A office building
At the same time, real estate developers generally pay attention to their own vision and development space, and it is their unremitting goal to recharge themselves and establish good network resources. And high income level and rich knowledge make them usually have higher requirements for their quality of life. "Therefore, we lock the office space in a high-end office building that can provide one-stop supporting facilities such as leisure, entertainment, fitness and shopping with high quality." The above-mentioned human resources director of state-owned enterprises added.
How to solve the above pain points?
Yintai Center gave its own answer!
"Office buildings that can solve the pain points of enterprises and employees at the same time can stand out in the amazing market and achieve long-term cooperation with picky peers." A senior industry insider who did not want to be named concluded.
Taking Chengdu Yintai Center as an example, as the core of the financial city CBD, it is also a landmark complex project of the whole high-tech zone financial city plate. Yintai Center occupies the core position on Tianfu Avenue side of the financial city plate, with high traffic accessibility. The municipal government, public resource trading service center and other important government functional institutions are all within 2 kilometers of the project.
The top brand of Hilton Hotels Group, the third Waldorf Astoria in China, is located in Yintai Center 1 Building, on the 2nd floor of the office building, and is one of the only seven Starbucks "black apron" stores in Chengdu. In the corporate culture of Starbucks, the black apron represents the title of coffee master, which embodies employees' more professional coffee knowledge and production skills and brings consumers different experiences from the perspective of vision and taste. )
The first store in the southwest of Zhongshuge, which has won the reputation of "the most beautiful bookstore in Shanghai", is regarded as the benchmark for the transformation of physical bookstores in China and is famous for its super high value. The flagship store of UME Studios in Southwest China, Flower Gallery, WW Tattoo Gallery, BO PALY Audio and Video, and ROG Player Country as standard on alien computers are just a small part of Yintai in99' s numerous entertainment and leisure formats.
Jiaozi Park, one of the largest urban central parks in Chengdu, is adjacent to Yintai Center. At present, the first phase has been opened, which is a rare running resort in the high-rise financial city. In 1999, there was Welsh Fitness, one of the top ten fitness clubs in China. A national dance studio, famous for teaching city, jazz, Hiphop, House, Waacking, Popping and other dances. There is a 25m indoor constant temperature swimming pool, steam room, sauna room, ice bath and salt therapy room on the 48th floor of waldorf, with a panoramic view of the city skyline. It can be said that if you work in Yintai Center, you will no longer have to worry about finding a fitness place.
Because of this, Yintai Center has attracted many housing enterprises, including Jindi and Xincheng Holdings, and its location, area, supporting facilities and services are superior to other office products in the market.
Jindi settled in Yintai Center.
IT is understood that at present, IT enterprises in Yintai Center include high-tech enterprises such as Intel, Neusoft and Fixun, as well as a series of large enterprises such as FAW-Volkswagen-Audi, CITIC Construction, Founder Securities and Dongxing Securities.
According to Jones Lang LaSalle's data, the stock of Grade A office buildings in Chengdu is still close to 3 million square meters, but Yintai Center completed the lease of 54,000 square meters of office building No.2 in nine months. By the end of July, 20 17, the leasing transaction area of two super-grade office buildings in Yintai Center ranked 1 in Chengdu office leasing market. It is reported that Chengdu Yintai Center has been favored by another high-tech industry recently, and it has successfully leased10.2 million square meters at one time, creating new achievements.
For all real estate enterprises, the most convincing thing is that the project can be recognized by the market and customers.