How can the traffic of Taobao stores be converted into sales, and how can the conversion rate be improved?

Anyone who runs an online store to do Taobao knows that traffic is the foundation of online stores, conversion rate is the key, and sales volume is the purpose. So what can be done to increase the flow, improve the conversion rate and achieve the ultimate goal? If you want to know, please read on.

1, there are many ways to improve traffic. For Taobao station, there is only one way to increase traffic, and that is the exposure of goods. Whether you are in the diamond booth, whether you are driving a through train or participating in various on-site promotion activities, there is only one purpose: to show your products. How to improve the exposure probability of goods, I will introduce from three aspects:

1) Improve the natural search ranking of commodities. The factors of commodity search ranking are things that the merchants who open stores must deeply understand: popularity, reputation, consumer protection, transaction volume, click collection volume, window recommendation, shelf time, optimization of baby title and description, etc. Will affect the search ranking of goods.

2) The promotion of through train (not to mention that it is not affordable for ordinary businesses) means spending money to reach the destination quickly in the sense of driving, so why do so many people say that driving is burning money and not reaching the destination? It is the fastest to go straight from A to B, but the detour is slow. If you allow too much time, you will lose your way. To effectively drive, it is necessary to thoroughly analyze the people suitable for the product. The location where such people go to the branch, their online habits and the weather in the advertising area are all closely related.

3) Taobao's on-site activities, such as gold panning, bargain hunting, daily specials, etc. , are platforms for product exposure, so businesses need to consider how to put products on these platforms for exposure. The way to increase traffic is simply here.

There are many ways to improve the conversion rate, so I will introduce three aspects.

1) target customers with accurate traffic, 10 transactions out of 0/00 traffic, 10 transactions out of 0/000 traffic, 10 transactions out of 0/0000 traffic, this.

2) Visual sense, people's first feeling is the most important. If traffic enters your store, at first glance, can your store attract customers to stay? To what extent can the overall layout, decoration and homepage advertising banner of a shop be achieved?

3) Consumer psychology, consumer psychology generally follows the trend, and the two are hundreds. For example, if you go to a restaurant, the decoration of both stores is similar. I don't know which one is better when I go to dinner, so I will definitely choose the one with many people. The people in both stores are similar, so choose the cheaper one. ...