How to make money from shop feng shui?
First, the first floor needs to gather the gas field. Usually, whether it is a department store or a shopping center, the first floor is the crowning touch and needs to gather the gas field. So: 1, first-class department stores and shopping centers usually need to look at the cosmetics counter before entering the door. Usually, there are not as many people who buy cosmetics in shopping malls as people who buy clothes. It is easy to increase the purchase probability of cosmetics counters from the perspective of geomantic omen if they are located in places where people flow heavily and enter shopping malls.
Therefore, most first-class department stores and shopping centers display cosmetics with high demand elasticity (you can buy or not) and high profits. They are able and willing to pay the highest rent for this prime location. In addition, cosmetics are beautifully packaged, neatly placed and have a good image, which invisibly improves the grade of shopping malls. Even the smell of balsam, which is full of smell temptation, is a secret weapon to attract passers-by into the shopping mall. For example, Dr. Zheng's world is like this in Beijing China Trade.
2. With the acceleration of the internationalization of cities, department stores and shopping centers in big cities usually rent the first floor stores to internationally renowned brands to reflect the overall image of department stores and shopping centers.
The second floor and the second floor need toilets. Nowadays, department stores and shopping centers are large in scale, with large area and many floors. However, from the perspective of geomantic omen, there is basically no toilet on the first floor of department stores and shopping centers, and it is only convenient to go up to the second floor, which is the need of geomantic omen.
Dr. Zheng also said before that the first floor needs to gather the gas field. Therefore, if there is a bathroom on the first floor, the bathroom will be discouraged in the water. So the bathroom can only be located above the second floor.
Bathrooms in popular department stores and shopping centers are always crowded. Even passers-by who don't shop in department stores and shopping centers may come in and enjoy this limited squat posture with you.
The bathroom is located above the second floor, which not only does not discourage, but also encourages consumers to shop more.
Last year, Dr. Zheng was invited to inspect a famous shopping mall in the south and suggested that the bathroom on the first floor should be located on the second floor. The same is true of Zheng Da Square. After the renovation, Zheng Da Square simply closed the bathrooms on the first floor. Although this may increase the trouble for consumers to go to the toilet, from the atmosphere of department stores and shopping centers, it has indeed condensed a lot and the turnover has increased a lot.
Third, sports brands are above the third floor. Many people wonder why sports brands are basically on the top floor of department stores and shopping centers, and of course some are underground.
From the perspective of feng shui, sports brands are also used in high-rise buildings to increase the gas field; And the style of sportswear has not changed much. No matter where it is placed, there are relatively fixed consumer groups.
This is why we often see that the third floor is more of some influential local brands in China. Nike, Adidas, Puma and other international brands are arranged on higher floors or underground.
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