What are the advantages of Tik Tok applet compared with Tik Tok commodity window?
? The difference between the two mainly lies in the different settlement conditions and the way of realizing traffic. Personally, I think small programs have more advantages. Let's talk about it from two aspects: understand and compare the two, and understand the advantages of Tik Tok applet.
? Tik Tok window of goods: e-commerce window with personal homepage, which can add goods and sell them in the released video, or add goods and sell them in the live broadcast room, with the promotion function of dou+.
Entry conditions: Tik Tok account is required to publish videos above 10, and real-name authentication is required.
The function of commodity window is the basis of Tik Tok commodity sharing. Only after the merchandise window is opened can you apply for Tik Tok's video shopping cart and small shop!
The product window function has been enabled (after the window function is enabled, goods need to be added to the window manually).
Advantages: the threshold is low, which is convenient for Tik Tok operators to manage goods, and Tik Tok users can also select goods directly on the goods page.
Tik Tok app- I-Settings-Product Sharing function, which will be opened after completing the task.
Tik Tok applet: you can enjoy the video loading applet link, and there are five drainage portals such as the comment area applet top, which is equivalent to a simple online mall.
Access conditions: To open Tik Tok applet, merchants need to have a formal business license, and the products they sell are allowed to be promoted on the platform. In fact, there are no additional requirements for opening Tik Tok applet. Merchants can make money no matter which way they sell their goods, as long as they do it seriously.
Tik Tok applet has its own advantages, young and fashionable tonality.
Conducive to the trend of brand marketing and the development of e-commerce applet. Tik Tok has its own young and fashionable label, which attracts a large number of young users with the same tonality and spending power.
In this era of "double micro-shake", many big brands have settled in Tik Tok with high profile. After the refined operation of Tik Tok, Adidasneo has accumulated millions of fans by taking advantage of information flow.
Have the advantage of differentiated traffic
As a short video community for young people, Tik Tok has its own entertainment attributes. In order to create a unique UGC content ecology, Tik Tok has done a lot of work from product to operation, constantly discovering labels and games that young people like, and providing a lot of special effects and a lot of brainwashing music.
Tik Tok's applet must have the blessing of entertainment traffic. Previously, there have been many examples of Tik Tok Pig Peggy and Tetris mobile phone case, which are naturally suitable for the development of e-commerce.
Powerful user attributes
Tik Tok not only has a monthly life of 500 million, but more importantly, it has many young users, strong consumption power, and is easier to accept marketing guidance. With the information flow, its characteristics and preferences are obviously homogenized, making it easier for Tik Tok users to become qualified "consumers".
The birthplace of the explosion point
With the formation of the "two micro-shakes" situation, Tik Tok has become the new birthplace of Internet culture. As a typical content distribution platform, Tik Tok has obvious advantages in creating popular hotspots, and online and offline stores can easily bring goods through explosive videos or topics. MINISO was a big example before.
Good prospects for realization
On the one hand, a large number of high-quality users make Tik Tok applet realize its unprecedented prospect. On the other hand, the realization demand of millions of big V network celebrities and business owners on the platform also makes Tik Tok applet have a large number of potential customers.