Competency requirements of Weibo Operations Specialist

First of all, to be an excellent Weibo operation talent, you need to be a network person, a media person and a marketer at the same time, and your work will permeate your daily work and life. Those with media experience will be given priority. Relevant work experience in Weibo will also add a lot of points when applying for a job. Business owners do not exclude inexperienced college graduates. They are flexible and have closer contact with new media. Lack of experience can be made up by some Weibo platforms and in-house training.

Secondly, enterprises attach great importance to the creativity of job seekers. Although Weibo can find some rules, there is no unified template. In the range of 140 words, how to make the title, content and pictures more attractive can reflect the standard.

Third, the Weibo Operations Specialist needs to work together. The most important thing is to write a copy, be familiar with the company's business and products, and avoid making jokes.

This work basically covers the roles of most functional departments of the enterprise. We should have original views on the products of the enterprise, as well as the ability of text editing, adaptability, planning, interaction, sensitivity and grasp of information, and even understand art design and data analysis.

Taking Weibo, the administrative officer of "Beijing Weibo Publishing Hall", as an example, the public opinion monitoring Office of People's Daily summed up the working abilities that the Weibo Operations Commissioner should have, including:

1. Weibo Operations Specialist needs to ensure the amount of information published by Weibo and grasp the best opportunity to publish blogs. Weibo, the official of Beijing Public Security Bureau, publishes about 12 blogs every day on average. On average, each Weibo received about 26 comments and forwarded 85. The release time of "Safe Beijing" in Weibo is from 7 am to 22 pm.

Second, Weibo Operations Specialist needs to have corresponding professional knowledge in order to answer questions from netizens in time. In Weibo's comments on "Beijing 12333" by Weibo, the official of Beijing Human Resources and Social Security Bureau, you can always see netizens leaving messages asking questions about "social insurance", "endowment insurance" and "unemployment insurance".

For example, some netizens asked, "I have paid social security in Beijing for a year and a half, why haven't I got a social security card yet?" "Beijing 12333" immediately replied with a suggestion: "Insured personnel can consult through the social security card customer service hotline' 96102' or directly go to any social security card service outlets in this city to inquire about the business card printing and distribution of their social security cards".

Three, Weibo operations specialist needs to have the ability to deal with public emergencies. 201265438+1October10am, "Traffic Beijing" released Weibo to remind citizens that "Beijing-Shanghai Expressway and Beijing-Tianjin Expressway will be closed due to foggy weather". Since then, 16 Weibo has been issued one after another to release the traffic conditions of expressways and traffic trunk lines in the city in time to remind citizens of travel matters.

Four. Weibo Operations Specialist should have the ability to plan activities in Weibo. On April 8th, 20 12, Weibo, official of Beijing Municipal Government Information Office, Weibo, official of Beijing Municipal Bureau of Landscaping and Greening, and Wang Hui, director of Beijing Municipal Government Information Office jointly planned and held a "voluntary tree planting activity", inviting netizens to participate in tree planting activities online and offline. "Beijing Release" released the invitation card of "Voluntary Tree Planting Activity" three days in advance, and opened the private message function of Weibo to accept netizens' registration.