How to run a flower shop

How to run a flower shop Many people think that a flower shop is a very beautiful thing. The entry threshold is low, and the profit of the bouquet is high, which is very suitable for low-cost operation. But after many people tried it, they found that it was not as beautiful as they thought, and they were a little confused.

0 1 Why is your flower shop small?

1, flower consumption fluctuates too much.

Although the proportion of household flowers in China is increasing, in the eyes of China people, flowers seem to be used only on festivals and special occasions. Therefore, the consumption of flowers fluctuates too much, which also directly affects the sales of flower shops.

Every year, Valentine's Day, Chinese Valentine's Day, Thanksgiving Day and Christmas are almost as busy as one's ears, and even many part-time workers are hired to help write greeting cards or find someone to help send flowers. With festivals, the cost of employing people is also high, and then the craze recedes and returns to calm again.

2. The coverage of user groups is small and scattered.

Many times, the group that buys flowers does not have a high position in the crowd. Moreover, the coverage of a flower shop is only a few kilometers radius. Beyond this range, not only the cost of sending flowers will increase, but also the time cost will increase. Obviously, traditional flower shops will be eliminated by the market sooner or later if they still rely on the concept of "the fragrance of wine is not afraid of the depth of the alley".

In many cases, it is not expensive to spend money, but expensive to operate, rent a house and hire people.

02

What are the coping strategies of flower shops?

1, selling simple and high-quality flowers

What flower shops must remember is that customers are not flower lovers, let alone people who hold a flower book in their hands all day. In this respect, the more complicated your job is, the less likely it is to win the recognition of customers. Simple, beautiful, good quality, good meaning, customers like it at first sight. This not only saves the creation cost, but also saves some time.

2. Increase order channels

In addition to festivals, general orders come from birthdays, meetings, etc. Try to cooperate with some complementary physical stores (coffee shops, cake shops, etc.). ), which will also be very effective in improving orders.

3. Photography

The image construction of a flower shop needs an excellent photographer. Only when the works are displayed perfectly will others be interested and have the desire to buy.

4. Quality

Many flower shops are used to price promotion, which won't have much effect. For people who buy flowers, this is an emotion, and it doesn't matter much if it is more than one hundred. What the customer cares about is, will the object I sent like it? Can the quality of this flower satisfy ta? Flower shops must have brand awareness.

5. Online sales

Simply send a circle of friends and promote it. Taobao, Tik Tok, Weibo and Little Red Book are all marketing tools. If you are good-looking, you can shoot some short videos, saying that you may not be the next flower shop among online celebrities.

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