What's so particular about the store's feng shui?
First, get the "Application Form for the Construction of Advertising Plaque in Front of the Door" (Note: get it at the Service Center of the Bureau of Urban Administration and Law Enforcement)
Second, the submission materials:
1. Landscape advertisement setup renderings (6 daytime renderings and 1 night renderings, which need A4 color drawings, indicating the materials, sizes and production units used), current situation drawings (1 A4 color drawings), and a long-term renderings including 6 stores with our store as the center.
2. The title certificate of the proposed location of the landscape advertisement shall be: 1 copy of the title certificate or lease agreement.
3. Need to provide a list of building decoration (note: contact the brigade in the jurisdiction).
4. It is required to provide the original and photocopy of the business license or name approval, and the legal person ID card 1 photocopy.
5. The catering and accommodation industry needs to provide 1 hygiene license; Organization code certificate is required when applying.
6. The tertiary industry, such as catering and accommodation, needs to plan the environmental protection bureau to do environmental assessment first.
7. Need to provide: five copies of the responsibility certificate in front of the door (if not, please contact the team members in the area under the jurisdiction of the Urban Management Comprehensive Administrative Law Enforcement Bureau)
8. Merchants joining national chain brand stores need to provide national chain brand authorization 1 copy.
Extended information: logo form design:
1. Signboard location
Under normal circumstances, there are three situations in the location of shop signs.
① Placed in parallel. Shop signs are set in a parallel position directly above the storefront.
② Vertical placement. Sometimes the signboard of a shop is vertical to the storefront and stands on the side.
③ Placed vertically and horizontally. Some are hung on the front and side walls of retail stores. If the retail store is at a crossroads, it is best to put a sign on both sides so that pedestrians in different directions can see it from a distance. We can often see that the signs of retail stores are designed to be double-sided or three-sided, which is also convenient for passers-by coming from different directions to see.
2. The shape of the signboard
Some shops are ingenious, making signs with figures or animal shapes. This kind of signboard is more interesting and attractive to consumers. At the same time, the modeling of characters or animals can clearly reflect the management style of the store, so that people can see what kind of store is in front of them in the distance.
3. Signboard lighting
At night, neon signs and fluorescent signs can make the store bright and eye-catching and increase the visibility of the store at night. At the same time, these signs can create a lively and cheerful atmosphere. Neon lights and fluorescent signs can be designed in various shapes and colors. The clever transformation and flashing of lights can produce movement. Compared with static lighting, this kind of lighting can enliven the atmosphere and is more attractive.
4. Signboard content design
The expression of signboard content should be concise and prominent. Simple signs can not only make consumers unforgettable, but also achieve good communication purposes. This is the same as the naming content of the store name in the store head design, so I won't go into details here.
In order to achieve the most effective communication effect, the text size on the signboard should be moderate, and the communication effect of medium and long distance should be considered to make it have good visibility and communication effect. For example, if your store is located on a busy street or road, it is suggested to make the font of the store as large as possible and the content as simple as possible, so that customers who drive can see it clearly at a faster speed.
5. Logo color design
The design of shop signs should not only bring good psychological feelings to consumers in form, material, composition and modeling. And the color choice of the logo can not be ignored. Consumers often identify the signboard first, and then identify the logo of the store. If the color selection design is unique, it will be very attractive to consumers, and when this design is uniformly promoted to various chain stores, it will give consumers a sense of identity and help improve the market position of enterprises.
Psychological research believes that striking and attractive colors can have a strong visual impact, and novel and unique images are also irresistible. These will cause different special psychological reactions of people.
Signboards should be warm, bright and eye-catching. Color plays an objective role in attracting consumers, because people always feel color visually first, and then transition to content.
Eye-catching and bright colors can leave a deep impression on people, such as red, yellow and green with strong penetration, as well as some warm and medium colors, which can easily concentrate customers' attention. At the same time, the collocation between various colors is also very important. The reason why traffic lights are red, green and Huang San is that these three colors have the strongest penetrating power and can be seen from far away, so they are also used on shop signs.
In the choice of patterns and fonts, we should also fully consider the characteristics of the industry and the target consumer groups. For example, if a children's clothing store operates, the design color of its signboard should be bright and bright. In terms of patterns and fonts, we should choose vivid and interesting cartoon images and fonts, which can not only show business characteristics, but also attract the attention of more small consumers.
Brief description:
The signboard design of the store needs us to infiltrate the feelings of loyalty to customers, so that customers will be loyal to our brand. There are many successful examples around us, among which McDonald's and KFC are very familiar examples.
In a noisy city, when many people don't know where to eat, their first reaction is to look around and see if there is a sign of "M" or "KFC", because McDonald's or KFC are offering delicious hamburgers and refreshing cokes not far from that sign. Many times, consumers come to a store to shop because they see its signboard in the distance.
Precautions:
No matter what materials and techniques are used to design and make signboards, we should pay attention to the following four points:
First, the design position of signboard form includes parallel placement, vertical placement, vertical and horizontal placement, etc. Modeling, unique modeling has a strong appeal to the advertising audience, achieving the purpose of attracting customers with signboards; Lighting situation, colorful lighting can create a lively and cheerful atmosphere for the advertising audience, which is more attractive.
Second, the design of signboard content and concise advertising information not only make customers unforgettable, but also achieve a good communication purpose.
Third, the color design of signboards should not only give customers a good psychological feeling in form, material, composition and modeling, but also can not be ignored. Customers usually identify signboards by first identifying colors, and then identifying signs and badges.
Fourthly, the emotional design of signboards should be integrated with the feelings of loyalty to customers, so that customers will be loyal to our brand.
Product features: beautiful during the day, bright at night, energy saving, durability and many other advantages once put on the market, it quickly became popular with the trend of starting a prairie fire.