Matters needing attention in opening a building materials store?

First of all, for investors, it is very safe and profitable to join a building materials chain store if they want to open a store, but they don't have good ideas or are not confident in their personal abilities. At present, the building materials industry is developing well, including waterproof coating, tile glue and joint agent. Gaode is undoubtedly the largest brand of waterproof coatings, and Wanshibo is the best brand of waterproof coatings developed in recent years. These two brands of tile glue are provided by the same raw material manufacturer.

Secondly, before opening a building materials store, a lot of investigation and analysis should be carried out before making a decision. Generally speaking, the commercial nature of the city should be considered before site selection, followed by the location of the business circle.

1。 Business circle location

The business circle is the main place for store management in the future, so you should be especially careful and thoughtful when you inspect the business circle. First of all, we must master the basic situation of the business circle; Next, it is necessary to check whether the site selection conditions of the store are met, including details such as the shape, area, decoration, security and even lighting effects of the store. Followed by rent and legal conditions; Finally, we should analyze the number of competing stores and find out the differences from the aspects of products, location and price. This is the marketing trend of our own stores in the future.

2。 Commerciality of the city

Matters needing attention in opening a building materials store should first consider whether the planning and facilities of the target city will create business opportunities in a longer period of time, and whether the circulation habits of its urban businesses are suitable for creating products of investors. The planning directions of industrial cities and commercial cities are different, namely: secondly, we should understand the consumption habits and per capita income of local consumers, because income is the main factor determining consumption; In addition, the traffic situation and the area of shops should be comprehensively investigated, including between cities and within cities. Traffic is a gateway to future traffic costs, and convenient traffic can reduce unnecessary expenses for you.

Skills of opening a building materials store-Four Don 'ts in store decoration

Don't 1: Don't go straight up the escalator and don't face the gate.

At present, escalators are installed in most large shopping malls. Please be careful not to point the escalator at the door of the store. If this pattern has been formed, it is necessary to block it with shelves as much as possible so that customers can't see the escalator as soon as they enter the door. This is also the principle of "prefer twists and turns, avoid rushing straight" in Feng Shui. Otherwise, customers in your store will "patronize more and donate less generously".

Second: the counter should not be placed at the exit.

In order to promote products, some shops often set up counters at the exit of escalators. The purpose of course is to let customers see the promoted goods as soon as they step on the floor, thus increasing the possibility of selling goods. But this practice often makes some customers deliberately bypass this counter and go to the next counter. You might as well move the counter blocking the stairs 2 meters to the side to see the effect. I believe you will feel the wonderful use of "house photography".

Don't 3: the color of the store can't be set casually.

The color of the store decoration is very particular. Nowadays, many stores pay great attention to the color in the store. Some merchants believe that bright colors such as red will make people in a relatively excited state and arouse people's desire to buy. From the perspective of geomantic omen, the color in the store should be considered in combination with the birthday of the owner, the orientation of the store and the five elements of the goods sold. The attributes of goods include wood, fire, earth, gold and water, and then the interior decoration color of the store is determined according to the divination of the owner and the house of the store. The method is extremely complicated and must be decided by professional housing experts.

Do not play deafening music.

In fact, it is not good to play deafening music in building materials stores. Music itself can really create an atmosphere, but it depends on what kind of atmosphere is created. Soft and elegant music can make customers linger and increase their stay time in the store, thus increasing the possibility of customer consumption. Deafening music is called "sound" in Feng Shui, which is fierce and naturally makes people feel annoyed and can only have a negative impact on the promotion of stores.

Mastering the above skills of opening a building materials store can be said to be half the battle! If you have a reasonable business strategy, open a building materials store to ensure that profits are rolling in!