Well-known enterprises in nursing industry
Well-known enterprises in the nursing industry
Although there are huge business opportunities and markets in escort and nursing, as a new escort company or nursing company, there will also be various problems. Let's share the well-known enterprises in the nursing industry and take a look. 1
Baiya Co., Ltd., a well-known enterprise in the nursing industry, is a small-cap growth stock in the nursing industry.
Enterprise profile
Baiya Co., Ltd., which is mainly engaged in the research and development, production and sales of disposable sanitary products, is a well-known comprehensive enterprise in the domestic disposable sanitary products industry. The company adheres to the corporate mission of "making life more sunny" and the business philosophy of "creating greater value for consumers". Relying on its own brand, it mainly adopts the mode of independent research and development and production, and takes dealers, KA and e-commerce platforms as the main sales channels to provide safe, comfortable and high-quality personal health care products for consumers of all ages. .
It mainly covers sanitary napkins, baby diapers, adult incontinence products and other fields. In addition, the company grasps the development status and opportunities of the industry, and by virtue of high market visibility, good product quality, advanced production equipment and technology, adopts the cooperation mode of ODM sales to design, develop and produce sanitary napkins, diapers and other products for consumer goods enterprises.
prospect analysis
1. The increase in the consumption of feminine hygiene products has promoted the expansion of the market scale of feminine hygiene products. From 213 to 218, the market scale of feminine hygiene products in China increased from 35.4 billion yuan to 56.3 billion yuan, with an average compound annual growth rate of 9.7%. We predict that the market size of China's feminine hygiene products will reach 81.5 billion yuan in 222.
2. The birth rate continued to decline, but the increase in permeability promoted the further development of the stock market.
Although the birth rate declined, the rapid increase in permeability promoted the continuous expansion of the market. The birth rate of newborns in China has been declining continuously, the bonus of the second child policy has been basically released in 17 years, and the growth rate of the number of newborns has been declining continuously. The market penetration rate of China is constantly increasing and there is still much room for improvement in the future. In 219, the market penetration rate of baby diapers in China reached 63% and 9%
However, compared with the market penetration rate of 9% in the United States, Japan and other countries, the market penetration rate in China is still at a low level. With the continuous development of China's economy and the increasing health awareness of consumers, there is still much room for improvement in the market penetration rate in China in the future.
3. The potential market of China's adult incontinence products industry is huge, and it has maintained a continuous growth trend in recent years. Adult incontinence products mainly include adult diapers, pull-up pants and nursing pads, and their users are generally elderly incontinence and disabled incontinence, among which elderly incontinence is the main target consumer group. The data shows that at the end of 219, the total population over 6 years old in China was about 254 million, accounting for 18 and 13% of the total population.
in 219, the market scale of adult incontinence products reached 9.39 billion yuan, an increase of 33% and 6% compared with 218. Compared with 213, the compound annual growth rate was 19% and 84%, which was rapid.
industry analysis
1. At the early stage of the development of China's baby diaper industry, foreign brands have entered the China market, and quickly occupied the dominant position in China's baby diaper market with advanced production equipment and technology and high brand awareness. In 219, the top three in China market were Procter & Gamble Pampers (19, 9%), Kao Miao Shu (8, 8%) and Kimberly Curious (8).
2. With the improvement of living standards of Chinese residents and the change of family consumption concept of adult incontinence products, more and more families and professional nursing institutions began to choose adult incontinence products for the elderly. The use of adult incontinence products can reduce the difficulty of nursing, reduce the burden of nursing and improve the quality of life and nursing comfort of middle-aged and elderly people. Due to the aging of the population, the improvement of residents' living standards and the acceptance of incontinence products by the elderly, the adult incontinence products market has great development potential.
3. In China, after nearly 3 years of continuous growth, the market of feminine hygiene products has entered a mature stage, and the usage habits of feminine hygiene products such as sanitary napkins have been fully cultivated by Chinese female consumers, and sanitary napkins have become an essential sanitary product for women's menstrual care. From 213 to 218, the domestic consumption of feminine hygiene products increased from 15.2 billion tablets to 119.3 billion tablets, with an average compound annual growth rate of 2% and 6%.
Conclusion: Nursing products are divided into baby diapers+adult incontinence products+feminine hygiene products by users, which is still just needed in the long run, and can cross the compound track of bulls and bears. In the environment of China's policy of releasing the second child health China, the aging trend, the dominance of foreign brands of diapers and the increasing market penetration, Baiya shares, as one of the leading companies, have a very promising future. Well-known enterprises in nursing industry 2
What are the well-known escort companies with mature systems in China at present?
As a pioneer in the development of the escort industry, Anhutong has empowered more than ten enterprises and served more than 6 hospitals. Since it was officially put into operation, Anhutong has successively introduced functions such as transshipment and transportation, after-hospital continuous care, and an nursing mall through in-depth research and repeated polishing.
as a smart service platform, anhutong will provide richer data services for patients' life nursing service and further enrich the connotation of nursing service. The key node in the development of medical industry from "disease-centered" to "health-centered", the management concept and innovative service model of intelligent escort.
escort system
So what do you get from joining these companies with perfect platform systems and rich experience? The brand needs hard power when it is open to join, and it is not difficult to see that Anhutong is expanding with the brand scale. Not only that, when the brand is open to join, Anhutong has established intellectual property protection. As an advanced research and training base of Guangdong Institute of Aging Industry and a well-known cooperation platform on the Internet, Anhutong has a vast market and great potential. Well-known enterprises in the nursing industry 3
Status quo of nursing services 1. Trends brought about by demographic changes, and the demand for nursing is huge and growing continuously
According to the 216 Results of the Fourth Sampling Survey on the Living Conditions of the Urban and Rural Elderly in China issued by the Office for Ageing, there are about 4.63 million disabled and semi-disabled elderly people in China, accounting for 18% and 3% of the total elderly population. In the next 2 years, the form of population aging in China will be more severe. At the same time, with the implementation of the comprehensive two-child policy, the ratio of infants and mothers will be greatly improved.
The needs of the elderly, newborns and pregnant women for medical services, especially nursing services, are far higher than the average level of the population. Research shows that about % to 5% of the elderly over 65 need hospitalization, about 2% need institutional care and about 5% need community care.
In addition, the nursing needs of other people are also accelerating, such as daily care, physiotherapy care and comprehensive recuperation of sub-healthy people, which are based on the nursing needs arising from the improvement of quality of life.
2. There is a huge gap of professional nurses
Compared with the huge demand for nursing services, there is a huge gap of professional nurses in China. The ratio of hospital beds to nurses in China is 1: and 27, while the actual requirements are 1: and 4. In developed countries such as the United States, the ratio of beds to nurses has reached 1: 2. The growing demand for social care, community care and home care will further increase the nursing gap.
In addition, the nursing service charge in China is only about 1% of the nursing cost, which is far lower than the actual labor cost. Nursing is a typical modern service industry, involving both personal consumption services and public services. These huge gaps mean brand-new industrial opportunities.
3. Nursing technology and level need to be improved urgently
In medical services, there is the concept of "three-point medical care and seven-point nursing care". At present, there are two main nursing methods in China:
First, there is no professional independent nursing institution, and when nursing is needed, the beds in comprehensive secondary and tertiary hospitals are occupied repeatedly and intermittently;
The second is family nursing, but the small family model and the huge expenditure of long-term nursing expenses make it unsustainable. At the same time, the care of family members can not meet the professional nursing quality and the higher nursing needs. Neither of these two nursing methods can meet the existing clinical nursing needs, let alone the big nursing needs.
In addition, with the diversification of nursing needs and the rapid development of modern science and technology, various high-tech technologies should be widely and deeply studied and applied in combination with new nursing characteristics, but the current nursing theory, means and technology are still relatively simple, which cannot meet the rapid growth needs.
4. There is a big gap in the market and the service chain is fragmented
At present, the nursing in China is mainly medical care, and nurses provide professional nursing services, lacking self-care and self-sufficient home care, and nurses are characterized by low academic qualifications and low income; There is a huge gap in the market for professional nursing for disabled elderly, infants, perinatal women, the elderly and high-end needs, and the services between institutions are not smooth, and the nursing services in and out of the hospital are not smooth, so a perfect nursing industry has not yet formed.
In short, the nursing industry is facing a situation of single organization, lack of equipment, scarce employees and functions to be changed, which also means that nursing industrialization has great prospects.
There is a vast market for out-of-hospital care, and there are five development directions for enterprises.
Lin Yanglin, CEO of New Mile Hospital Group, said: "The nursing needs other than hospitals, including the nursing needs of community health and medical institutions, the combination of medical care and old-age care, have not been standardized, standardized and quality-oriented. From the perspective of the whole market, they still focus on the technical role played by nurses in hospitals."
In the out-of-hospital market, the nursing needs of more than 4 million disabled and semi-disabled elderly people have given the nursing industry a great opportunity. As early as 211, the Twelfth Five-Year Plan for the Construction of Social Pension Service System (Draft for Comment) issued by the Ministry of Civil Affairs mentioned that the potential market scale of nursing service and life care for the elderly in China will exceed 5 billion yuan in 22.
But at the same time, the proportion of aging population and chronic disease population is rising. Although the out-of-hospital market is large, it also faces problems such as talents, business model and standardization.
some accompanying enterprises and their related businesses (incomplete statistics) counted by arterial network
Data sources: arterial network database, IT orange and Tianyancha
Among the 31 nursing enterprises, 15 have obtained capital support, of which only 2 are located in the B round and beyond, and the overall development of the industry is not mature, and the profit model is also being explored.
From the perspective of capital trend, the field of home care, which intersects with the Internet, is favored, not only because of its light asset operation mode, but also because of the demand for home-based care for the elderly, that is, taking the needs of the elderly as a breakthrough, combining with the platform of the Internet to innovate service models, such as Xiaobai home care, Qingsong health care, and developing O2O home-based services.
As the payer of elderly care is not the elderly themselves, but their children, embracing the Internet has become an important way to broaden the service coverage.