How to open a coarse grain store and non-staple food store with a small investment.
When it comes to opening a rice shop, many people will definitely think of the rice shop a long time ago. Nowadays, there are many people opening rice stores, but there are not many unique rice stores, and even fewer rice stores with modern business characteristics. The following tells you the story of a Thai fragrant rice shop
Pingping opened a "rice" specialty store near the residential area where she lives, which is closely related to residents' lives. Due to the proper location selection and the use of flexible promotion methods, focusing on serving the two main customers of residents and small restaurants, the business is getting better and better.
Expand a single variety
On the surface, rice is too common and the profit is too low. But Pingping, who returned from overseas, "digged" a pot of gold from this low-profit business. Her Thai fragrant rice store has been booming for two years.
Investment ideas always arise accidentally. Three years ago, Pingping, who had just graduated from university, saw many newspapers reporting on the "poisonous rice" incident, which gave rise to the idea of "packaging" rice: why not open a "Thai rice" specialty store and recommend the original juice to residents What about original brand rice? However, her friends poured cold water on her. The profit rate of the rice business was only 10%, and the era of making money by opening a rice store had long passed. However, Pingping did not give up. She found a good friend who had lived in Thailand for a period of time to study investment strategies together. If you just sell rice, it will naturally be difficult to maintain a good profit level. But they learned from reading relevant reports that many people are now in a sub-health state, and the number of patients with obesity, diabetes, hypertension and hyperlipidemia is increasing year by year. The most important thing about cereals is their nutrition and health care effects.
Therefore, they thought that if they expanded the "Thai Rice Store" into a cereal store, they would have a greater chance of success. Therefore, they just went ahead and invested immediately. Their friends went back to Thailand to contact them to purchase goods, while Pingping stayed here to look for the store.
Choose a store location in a residential area
What is the best place to open a food store? Pingping believes that since they are taking the brand road, they can no longer "nest" in the food stalls in the vegetable market. But it can’t be too far away from the wet market, because the customers who go to the wet market to buy rice are basically nearby residents. If the specialty store is too far from the wet market, the customers who want to buy rice will not know where you are. In addition, Pingping also thought that in the early stages of opening the store, the main customers should be ordinary residents, so there is nothing wrong with opening it near a residential area. After comparison, she chose a unique location and rented a shop of about 40 square meters next to the old residential area where she lived.
At this time, Pingping’s partner also came back from Thailand happily. In order to gain a good reputation by entering the Chinese market, she adhered to the principle of “preferring less than excess” and found two of the best grain production companies in Thailand. , signed relevant contracts. The two quickly renovated the small store into a fresh and natural specialty store, and immediately opened the store with a colorful sign saying "free delivery".
After opening, they gradually replenished their supplies of "miscellaneous grains". Although they sell miscellaneous grains, the varieties are not ambiguous at all. There are 52 varieties in total, including common varieties such as corn (1700, -6, -0.35) and buckwheat, as well as rare varieties such as green rice and panda beans. variety. Pingping's principle is that any business must be "fine". If what you sell is also sold by others, it will have no special characteristics.
Since we were selling authentic Thai fragrant rice, our business gradually expanded, and many big customers came to our door, including many owners of large restaurants. They followed the "rules" and required that they settle their accounts once a month. account. But Pingping was very sensible and didn't just accept orders when she saw them. She analyzed that she was running a small business, and faced with large restaurant customers with a high investment failure rate, she could not afford the loss of one month's "deposits", so she did not agree with this approach. On the contrary, those small restaurants that "settled money quickly" soon became the main customers of her store.
Enrich promotional methods
After doing business for a long time, it is inevitable that there will be a lack of changes.
At this time, Pingping considered changing the promotional methods to inject new vitality into the store from time to time. Sometimes, she would "buy one and get one free" for the grain she had hoarded; other times, she would buy more rice and "send rice buckets". She even made a check-in chart for buying rice. Customers can buy several bags of rice at a low price at one time, but only one bag will be given away at a time, and the rest will be stored in the store.
Services that are flexible and flexible without losing the characteristics of modern business make Pingping's traditional business the icing on the cake. Soon, even the Thai Consulate became a long-term customer of the shop.
Potential: This type of business is closely related to consumers' daily needs and has certain development potential; the demand for products is large and the flow of goods is fast.
Risks: The product features are not strong, and there is fierce competition among peers; the profit margin of this type of business is not high, and only rapid flow can ensure balance of payments.
How to sell small grains, oils and small general merchandise well?
1. Learn to observe.
Carefully study the communities and groups of people you are targeting, and see What is their consumption level? If it is above average, you can prepare several grain and oil products and foods with exquisite quality and exquisite packaging. And guarantee freshness and shelf life. In addition, you should recommend more small packages of grain to your customers, which is in line with today's living habits. If you are a high-consumption group, you should focus on the layout and recommendation of functional health care and green health foods.
2 Look for breakthrough points.
Don’t price rice, flour, oil, salt, etc. higher than others. On the contrary, it should be slightly lower than other stores, even if your goods are of good quality. Because customers are very sensitive to the prices of frequently purchased goods. You can use more seasonings and semi-finished dish seasonings in your business. These things are attractive and relatively profitable.
3 Delivery and purchasing.
Find a polite and diligent boy and ask him to deliver the goods that customers need upstairs in a timely manner, so that customers can complete their purchases with just one phone call. At the same time, remember what the customers need one by one, buy it for them and deliver it to them without adding any or less money. As part of your store’s extended services.
4 An attitude of integrity.
Remember, you must do repeat business. Therefore, we must not be sloppy or deceptive in terms of price and quality.
5 Extend business hours appropriately.
Nowadays, large supermarket chains have fiercely competed for the market. The only criterion for surviving in the cracks will be to be more convenient than them. Work on it when they're not open.