How did I black Weilai car into powder?
Figure/meatball, network
High-energy warning ahead: This will be a fan-level non-soft manuscript, and this meatball is also very helpless. Let me ask you, if you accidentally meet someone like Jobs in your media career, what can you do besides worship?
Ahem, of course, I don't want to turn Li Bin into a job. Let's just say that Li Bin really has no shortcomings, except that he hasn't invested a penny in our ACW.
Besides starting from scratch, he has a gifted scholar from Peking University, a beautiful wife and a rich circle of friends. What he needs now is a great company to endorse him so that he can stay in the business history of China for thousands of years. So that he can become a god from a successful businessman. Ahem, stop. We agreed not to kill anyone.
Of course, this meatball also has integrity. Who would have thought that before 7: 30 to 9: 00 last night, I was still an out-and-out Wei Laihei. (? ♀? )
Before last night's press conference, I had the same doubts about Li Bin Weilai Automobile as I saw Jabs LeTV. Isn't it a cash cow? Isn't it a valuation?
First of all, I don't admit that Wei Lai keeps a low profile.
No one wants to keep a low profile, and a low profile has to be low profile. Of course, high-profile suicides like LeTV are not affordable for everyone.
Are you kidding? Low profile? After reading the following group of Xueba transcripts, if you still say that Weilai keeps a low profile, I will give you 100 yuan-
7 minutes and 05 seconds to refresh the fastest lap speed of electric vehicles at the New Boglin North Ring Circuit;
1 min 52 seconds to refresh the fastest lap time of electric vehicles at Paul Richard circuit in France;
It set a speed record of 257km/h in the driverless test at the American Circuit in Texas, USA, becoming the fastest driverless car in the world.
2: 001.11sec set a new record for the fastest electric vehicle in Shanghai.
Weilai is definitely not low-key.
What's more, I made a circle-brushing madman EP9 and presented it to six founders (founder and chairman of Weilai Automobile, founder of Chehejia Li Xiang, group CEO Liu, CEO of Xiaomi Technology Lei Jun, CEO of Tencent Company Ma, founder of Gaoyao Capital). I fell. It was really childish and exaggerated.
If this is not event marketing, Durex's jokes for so many years will be written in vain.
I can only say that the marketing of Xueba's report card is quite innovative when Weilai Automobile wants a car without a car and a brand without a brand. As for what Xueba EP9 is used to verify the strength of R&D, as Li Bin said at the press conference last night, "the high performance of EP9 will continue to EP8." I don't believe it.
Ask traditional car companies who can't make an ugly product. The problem is that making and selling well are two different things. Jobs gradually became a god by accelerating the iphone startup time 10 second. What? Are you humming a lap record of one second and two seconds? Almost makes people think that the rich second generation is picking up girls.
Moreover, in the visible media communication, Weilai has been bundling Tesla and wants to be a car company of China Tesla. Does Tesla agree? This is also a loss, right? How come I've never heard that Samsung is going to be a Korean iphone?
Coupled with the spread of the global talent pool when Guanzhi just debuted, the global R&D center reserves exactly the same routine, and I am really tired. Later, Jianghuai OEM, my god, this is playing with a car as a mobile phone, and another Libs almost came out.
What's more, if every financing of LeTV is very hard, the financing of Weilai Automobile seems really too easy and unrealistic. In other words, Li Bin casually brushed his personality in the circle of friends and spent a lot of money. Li Bin has always said that he is not short of money, saying that his biggest worry is to refuse other people's investment. For someone who has never seen the world, it is almost necessary to roll their eyes, isn't it?
As for NIO HOUSE, it is an eye-catching marketing tool.
The purpose of building an experience center in the most expensive section of every city is just like Metersbonwe Bang Wei Bang Wei opening a three-story store on Nanjing Road Pedestrian Street.
In 20 18, NIO HOUSE will open in the most expensive places in Shanghai, Shenzhen, Nanjing, Guangzhou, Hangzhou, Chengdu, Hefei, Suzhou and Wuhan, and nine in 1 8. Let's feel the pace of Weilai. It is estimated that according to this year's price, the annual cost of the three cities in the north, Guangzhou and Guangzhou is about 500 million, and the nine cities are one year10 billion. Open your hand.
Anyway, Benmaru didn't agree with him just before he walked into Wukesong Gymnasium.
As soon as I entered Beijing, Wukesong was as deep as the sea, so I said so much. Here I will talk about how I hacked Li Bin into powder through the press conference.
Well, I walked into Wukesong with the feeling of watching you play. Familiar people know that in this venue, that is, in April last year, LeTV's Jabs cried on the spot, and LeTV opened the Wukesong 5 meters above. After the opening, letv will be at the end.
From the perspective of feng shui, it can be said that it is sloppy. Ahem, open a small hole.
Here's a detail. Beijing is 6 degrees below zero. Li Bin still has a conscience. Wukesong's chicken legs, potato chips and black tea are all free. I remember last April when LeEco Jobs held a press conference, a hot dog sandwich 20 yuan and a glass of boiled water 10 yuan. Gee, the money is different. There was half a second last year, which hurt Jobs and himself.
After entering the stadium, I sat down in row 20 19 of Wukesong stand and turned on the computer. According to my keen sense of smell in the media for many years, I originally wanted to record Li Bin's golden sentences, such as the expression of Letv's sewing needle "breathtaking beauty" or his pure emotional slogan of "blindfolded running".
Unexpectedly, Li Bin didn't give me a chance.
After listening to the audience, the only sentence that touched the feelings was what Li and I wanted to say on the stage: "Build a car that they and their friends want to buy."
As a media dog that has been screened by new car manufacturers for many years, this sentence is really too fresh and strange. The simple values contained in it are similar to the sentence "Kaiyun is my father's name, and I want to build a car for my father". Have a fight. Open your hand.
I am really shocked that such an emotional conference should not have a single emotion, which is unreasonable. I even think Li Bin is preserving his strength. Who says that new car manufacturers have no products and can only read poems by tears? I just gave you the whole product launch without urine point.
I originally thought that since the existence was first recorded by running laps, and then by building a luxury service center, the final closed loop should rely on the press conference to make feelings. I didn't expect him to dump my products and services overnight.
Moreover, it is such specific product parameters and service contents, including 0 to 100 km acceleration of 4.4 seconds, cruising range, all-aluminum body, mobile "charging treasure", 3-minute power change and so on.
Especially in the service part, everything gives people a kind of "no way, can you do this?" Surprise.
Of course, the announcement of ES8 product parameters was the highlight of last night's conference, so I won't go into details here. If you want to see the product description of ES8, you can go out and turn left, and search online yourself.
As far as parameters are concerned, it is absolutely worthy of the words high-end and luxury, and some even have surprises. For example, the aluminum content of the body-in-white is the highest among mass-produced cars in the world, reaching 96.4%.
The only thing worthy of criticism should be the cruising range.
ES8 has a battery life of 355km under NEDC condition and 500km+ at constant speed of 60km/h. Compared with Model X 75D, the endurance of NEDC is 4 17km, which is closer to the actual endurance of EPA, so it can be said that it is a little worse.
However, from the overall parameters, it is absolutely worthy of the audience. I'll bypass the parameters and focus on the service, or experience.
From the service items announced at the press conference, I really understand the soul that Li Bin wants to realize on Weilai Automobile.
Simply put, just like EP9, traditional car companies can build it, but there is no need to build it. The same is true for ES8, and competitors of Weilai Automobile can also do it. It is nothing more than some superficial data, just need to solve technical problems.
However, it is not easy to establish a complete service system around Weilai Automobile Li Bin. This is not like technology, it belongs to the level of whether it can be done. The service system belongs to the level you want or not.
You can compare the iphone's ios system. Everyone knows that Jobs's greatest contribution to smart phones is not that the screen has become bigger and the functions have become more, but that he has established the iOS system, which has completely brought the iphone to life. Later smartphones can easily make the screen bigger and have more functions, but no one can build an iOS system.
Specifically, the service system of Weilai Automobile is intended to solve people's travel pain points, even beyond people's imagination.
In Li Bin's own words, it may be a detour, but the truth is this: "How do you really connect you and users with the mobile Internet? How to create fun for out-of-car users? So you must also be a company with a lifestyle. "
As Li Bin told us, the ES8 can be charged with a mobile "charging treasure". You can fill it in 3 minutes at the power station, and someone will charge it for you. ES8 also has a nomi like siri that can talk to us. The ES8 also has a co-pilot like the first class, and the co-pilot specially reserved space for ladies to carry big bags.
Regardless of the difficulty in realizing all technologies and when Li Bin can achieve it perfectly, I think the more important point is, why did Li Bin think of doing this when making cars? Can't traditional car companies do this? -Not impossible, but absolutely impossible.
Fighting for technical strength, new car manufacturers have no chance of winning, but fighting for service system and IOS system, traditional car companies are forced to have an empire, and it is difficult to spend so much effort to build another empire.
From the consumer's point of view, the car parameters are similar, just some data, and now it may be compared with who controls the screen. If the spell is service, it depends on who can really serve the people.
Don't think the service is so simple. If Li Bin can really get the trunk of Weilai car to help us receive the express delivery, it can really make people call a mobile "charging treasure" to charge their cars, just as it is convenient for us to call a taxi now, and so on, will you really be indifferent?
Li Binwei started a revolution from the starting point of service.
If we grasp the word service, then we can understand the existence of NIO HOUSE. NIO HOUSE sells services, and NIO HOUSE is a service center. All future service projects of Weilai Automobile will be realized in NIO HOUSE.
As for the price of ES8, after all this noise, the cheapest price of Weilai Automobile can be around 270,000. Just from the parameters and interior, you can refer to the length of 270,000 cars.
Looking back now, the creation of EP9' s ticket brush circle may be more about an idea: don't mention the performance of the car again. As a brand-new and cutting-edge automobile enterprise, there is no so-called technology accumulation, and I can refresh the lap record in minutes. Who is better than performance in this era? Let's focus on tourism services in the future, shall we?
kneel down
In short, this meatball is black to pink. These days, I'm afraid hooligans are creative. Of course, Li Bin is not a rogue, covering his face? ♀? .
It's a long way to go in Xiu Yuan, and Li Bin will cherish it until you implement all the new ideas of last night. If you have, I watched the first press conference of a great automobile company in the future today.
If you don't succeed, then I also respect you as a man.