The final exam of Chengdu property market is approaching, and more than 80 sets may be concentrated in the market.
65438+February 19, the 17 Model China Cover-Top 50 Huaxi Real Estate Urban Development Forum, jointly sponsored by Cover News and Huaxi Newspaper, will be held, focusing on industry heroes and discussing the leading power of cities. When the year-end exam of the property market enters the countdown, we press the pause button to record the changes and show the development from subtle to macro.
1 1 month, the countdown time for entering the year-end exam of the property market. In order to sprint the annual task and withdraw cash, many real estates have recently launched new plans. . According to the statistics of cover journalists, in the next 1 month and a half, it is estimated that more than 80 residential projects will be pre-sold in Chengdu, and many of them have released their own upgraded product lines.
The downtown area is expected to enter the market for 62 sets.
Just need to improve the rain and dew.
It is roughly estimated that about 62 projects will be pre-sold in Chengdu 1 1 District by the end of the year, among which the traditional circles represented by High-tech Zone, Tianfu New District, Jinjiang District, Qingyang District, jinniu district, chenghua district, Wuhou District and High-tech West District will occupy half of this wave of supply, or 34 residential projects will realize well-documented pre-sales.
Many brand housing enterprises, including Poly, Blu-ray, Greenland, Vanke, Longhu, Kaide, Sunac, China Railway Construction, Jianfa, China Construction, COFCO, Lanrun, Suntech, Renju and Xiexin, have already started preparing for the final exam and prologue of Chengdu property market in 2020. Brand housing enterprises are mostly old, and there are relatively few pure new ones.
Specific to the project, before the end of the year, large-scale markets familiar to buyers such as Land Rover Eco-city, Suntech Jinjiang Tianxi, China Railway Construction Xipai An Lan, Vanke Park Legend, Jianfa Central Bay Area, Peking University Resource Amethyst House, Zhongnan Sunac Jiuhuatai, Zhong Jian Tianfu Mansion, Yitai Tianjiao and Poly Times may obtain pre-sale certificates, and smaller-scale online celebrity markets such as Chengfa Ziyuewu and SM Jin Yue are also expected to enter the market.
According to incomplete statistics, June 5438+065438+ 10:
Contemporary Puyu in Wuhou New Town, Wuhou District will launch 133-306 square meters hardcover housing.
Jinniu district Jinniuba Zhuo Yue Ji Yun launched 1 14- 142 m2 hardcover products on the market.
Jinjiang Tianxi, Deshang, Sansheng Township, Jinjiang District, will push170-230m2 hardcover products.
hi-tech zone
An Lan, the Western School of China Railway Construction, will push about 200 sets of 225 square meters large flat floors.
China Construction Tianfu Mansion will push 432 sets of112-175m2 flat floors.
Tianfu new area
Vanke Park Legend will launch132-165m2 hardcover flat products.
Zhonghai Tianfu Li will push 1 10- 130 square meters of residential products.
Land Rover Eco-city will push 190-260 square meters hardcover Daping Building.
Xiexin Tianfeng Hefu will push 174 sets 172 square meters and 195 square meters.
chenghua district
CRRC of Erxian Bridge will push 129- 157 square meters of small high-rise buildings and houses to enjoy the city; Jianshe Road SM Jin Yue will push 382 sets of 70- 120 square meters housing.
And in 65438+ February:
Jianfa Central Bay Area in Tianfu New District will push113-208m2 hardcover river view room;
Huafu Jinsha City, Qingjiang West Road, Qingyang District will launch105-135m2 hardcover room.
Chenghua district Wannianbacheng Fa Zi Yue Fu will launch 100- 123 square meters fair-faced houses, 180 sets. ...
In addition, it is said that in March this year, German merchants won the tea shop sub-plot at the floor price of 1.72 million yuan/square meter, and now it is named as Guobin Jinlin Tianzhu, which is also expected to obtain evidence in the near future.
Judging from the expected product area of the above projects, there are more types of buyers and wider choices. Of course, whether it is just needed or improved, as long as the product is good, don't just wait and see and follow blindly, because blind obedience and blind obedience may mean that you will face higher property prices. It is better to seize the opportunity to catch the bus at the end of the year.
Multi-disk simultaneous transmission
Product concept upgrade of housing enterprises in the post-development era of property market
Different from the golden age of the property market many years ago, you can sell 7788 just by pushing a plate. In the current property market, it is almost impossible to "sell out at the opening" without the two auras of mature and superior geographical location and prices that meet or even fall below the psychological expectations of buyers.
Then, can housing enterprises really only plunge into the price war, killing one thousand and injuring 800 themselves?
Of course, this is not the case.
Judging from the information released by the recent market, some brand real estate enterprises began to focus on upgrading their product lines, making efforts on products, and preparing to join the market with a brand-new product matrix in order to seize market share and disperse sales pressure.
According to the cover journalist, Chengdu Greenland will jointly launch five sets of products and launch the "Chineydy 2.0" product line in the near future. Previously, the Green Heart 468 project also launched the brand system of Xinglang and other products, and the sales situation was good. The five sets of projects are distributed in the southeast and northwest, and the brand system is upgraded. For buyers, the choice is wider.
Chengdu Greenland International Huadu-Xingyi renderings
Of course, it's not just green space. The reporter noted that many real estate enterprises in Sichuan, such as Lanrun, Suntech, Blu-ray, New Hope, Xingcheng Habitat and Sunshine Land, have been deeply involved in Sichuan and laid out all over the country. While accelerating the development layout, they are also focusing on product research and development.
"From the era of building houses with land in 1.0 to the era of paying attention to product value and housing service in 2.0, the real estate industry has gradually bid farewell to extensive development, and the core value of real estate is developing to the era of paying attention to communities in 3.0." The relevant person in charge of Lanrun Real Estate told the reporter, "In 2020, Lanrun will conform to the development trend and strive to build three product lines: Spring Breeze, Longmen and ‘TOP'. "According to him, taking the spring breeze products in the core cities of the province as an example, this product pays attention to service quality and quality of life, pays attention to material life and spiritual needs, pursues a more restrained family life, seeks the balance between life and art, and is committed to providing a livable and comfortable life carrier for the middle class people aged 30-50.
The relevant person in charge of the R&D Center of Lanrun Real Estate Products also said, "2020 is the first year of product iteration of Lanrun Real Estate, and Lanrun will continue to deepen its cultivation in Sichuan. In addition to the standardization of residential products, it will also realize the standardization iteration of commercial products and form a series of commercial products represented by landmark shopping centers, regional shopping centers and community businesses. "
Blue microphone renderings
German businessman, 20 19, has performed very well in the land market, formed a good corporate brand by virtue of product quality, and has a group of loyal market clusters, although the competition is intensifying now. Unlike other real estate enterprises, they form a whole product line, but mainly focus on improved products. Judging from Ying Hui Tianzhu, Jinjiang Tianzhu and Guo Bin Jinlin Tianzhu, which have entered the market in the past two years and will soon enter the market, the main action of German businessmen in the near future is to promote their higher-end top product system "Tianzhu".
Shang de Jin Jiang Tian Xi real scene map
In addition, the "magic disk" frequent Star City Habitat recently revealed that it plans to launch three sets of "Ting Yun" residential products: Yueyunting, Jing Yun Pavilion and Baiyunting. In these three projects, the products will be more perfect, more comfortable, more mature, more in line with Chengdu people's living preferences, and more representative of living quality.
In this regard, some insiders commented that a good product line will enhance the market share of real estate enterprises, and a good product concept will enhance the market reputation of real estate enterprises, while market share and word-of-mouth will affect the performance and voice of real estate enterprises. In the post-development era of increasingly fierce competition, product concept and pattern concept will be an important magic weapon for housing enterprises to win.
It can be seen that the multi-disc development of Chengdu property market at the end of this year is not only for the impulse at the end of this year, but also for releasing a message that upgrading product concept and product department is a compulsory course for housing enterprises this year, next year and even in the next few years.
Cover journalist Li