Aauto, a faster online celebrity, Xinxin's real name

"Internet celebrities (hot groups on the Internet)" generally refers to "hot groups on the Internet".

"Internet celebrity" refers to a person who has become popular because of an event or behavior in real life or online life, or who has been exporting professional knowledge for a long time.

Their popularity is magnified by the network because of their own characteristics, which conforms to the psychology of netizens such as aesthetics, ugliness, entertainment, excitement, voyeurism, imagination, taste and spectator.

Intentionally or unintentionally, he was sought after by the online world and became a "network red man".

Therefore, the emergence of "network celebrities" is not spontaneous, but the result of the joint action of the interests of network celebrities, network promoters, traditional media and audience psychological needs under the network media environment.

Today's cultural circle, especially the mass cultural circle, is no longer simple. Movies, TV, literature, music, traditional arts, and even the most wonderful programs can't be like the "predecessors" ten or twenty years ago.

The collective memory of almost all China people and the online celebrities created by mass revelry are regarded as "a noisy bubble" by many people.

This is the result of the pluralistic era, and it is not reversible for human resources. In this flower, some people are tired of slandering and quarreling and disappointed, while others are like a duck to water because of countless free choices.

So, what is the difference between online celebrities and traditional celebrities? In the final analysis, it's just that the platform for fame is different.