The five most common skills of store naming

Naming a store is like naming a baby. Although you don't need to name your baby after its birthday, a nice and easy-to-remember name is still necessary. After all, a good store name not only sustains the expectations of operators, but also stimulates people's desire for consumption and attracts more consumers.

So, let's take a look at the five most common skills for naming a store.

What are the most commonly used skills in store naming?

1, a name with auspicious words

Words such as "Xing", "Dragon", "Yuan", "Mao" and "Fa" often appear on the signboards of old shops, because old businessmen like to take chances and pay attention to eloquence. For example, the time-honored Yueshengzhai was founded in 1775, and its name is Yueshengzhai, which means "prosperity every month". Beijing Shuanghesheng Five-Star Brewery, the first brewery founded by China people, was founded by Shandong people Zhang Ge and Hao Sheng. The name "Shuanghesheng" means "joint venture by both parties with strong financial resources".

2. Name with elegant words.

This method of shop naming is a unique commercial naming in China. Influenced by Confucianism, China has the traditional concept of emphasizing literature and restraining business, so some businessmen also name business places like literati's study, such as Zhai, Ge, Xuan, Ju and Yuan.

Step 3 use homophonic names

Naming a store in this way seems to be accidental coincidence, but it has ulterior motives, which makes people feel interesting to read. For example, a Shanghai boss, Yu Pinghan, named the shop "Yu Conscience Pharmacy", which is only homophonic with "conscience" in pronunciation, making the public feel that the boss is sincere in doing business without making money.

4. Naming with common sayings

Common sayings are colloquial, and the names of enterprises and companies named by common sayings are acceptable to most people. The famous Wang pockmarked and Goubuli belong to common sayings. Loud names such as "delicious" melon seeds king and "rare" ribs give people a sense of intimacy.

Step 5 name it with a foreign name

The reform and opening up has opened the door for China to enter the world. Especially after joining the WTO, the pace of China's integration into the world has accelerated. China people are willing to accept foreign things, including names, and also need foreign public to accept our products. In this way, the general foreign names have been blown out, and it is a good idea to name the company with foreign names.