What is a good packaging design for a product? What exactly should be done?

Packaging is the last link between consumers and brands before they make a purchase decision. Therefore, the design of display content and effects on the front of the package (main display surface) has an irreplaceable marketing and promotion role. Although packaging design does not have obvious trend changes like clothing design, it does not mean that packaging design is static or that designers can play freely. Zhonghui Design found that in fact, new styles of packaging design will be born every year, and new techniques will be widely used. So let’s find out what the eight skills are?

1

Minimalism

Minimalist design has been popular for many years and shows no signs of fading away. Although it may be a bit too abstract, keeping it simple gets the most important information across. The most difficult part is to find product features that ordinary people can see at a glance and express them vividly. If you can make people recognize what product is inside the package with little or no text at all, then you have succeeded.

2

Pastel

Soft and soothing color choices will become the highlight of packaging design in 2018. The reduction of saturation makes the color itself give people a sincere and warm feeling, which can make the target consumers feel happy and fond after seeing it.

3

Movie posters

Designing the packaging like a movie poster will be a new way to attract attention. It highlights the theme like a movie poster and conveys the main information of the product to the audience. It can instantly highlight your product from similar products.

4

Large font size

If you want to clearly convey the core information about your product, making the font size larger is a good choice. And text allows designers to use creative designs. For example, a bold, eye-catching font can highlight the most important information. If paired with the right color, your product can stand out.

5

Creative shapes and materials

For example, put your snacks in the tree hole and put the juice in the bamboo joints—— This will immediately separate you from traditional packaging, and the unique packaging will become one of the selling points of your product. You don’t even need to vigorously promote your product to make your product unique.

6

Retro

Retro design can arouse consumers’ aftertaste of past culture or memories and arouse emotional resonance. At the same time, Zhonghui Design believes that retro design also gives people a psychological hint that the brand has a long history and reliable quality.

7

Holographic effect

The holographic aluminum foil stamping effect can suddenly turn ordinary packaging into dazzling. The holographic effect can give plastic or paper a stain-free, metallic effect that's beautiful.

8

Vibrant Gradient

This is the year that gradient design begins to revive. We will also see more and more colorful gradients next year, greatly adding depth and breadth to packaging design.

With the continuous progress of society and the improvement of living standards, the demand for beautiful and personalized packaging is increasingly respected by people. A successful packaging design not only protects the product, but also attracts consumers. Their purchase is more about understanding the company and its rich corporate culture.