Common sense of fast moving consumer goods

According to the industry classification of international standards, FMCG industry is divided into FMCG manufacturing industry and channel industry, among which FMCG manufacturing industry is divided into four sub-industries, so FMCG industry consists of five sub-industries:

① Personal care products industry.

It consists of the following sub-industries:

A products that meet personal grooming needs, such as cosmetics, oral care products, hair care products, personal cleaning products, paper towels, footwear care products, shaving products, etc.

B products that meet personal health needs, such as OTC and family planning products.

C products that meet personal entertainment needs, such as mobile phones, MP3 players and other consumer electronic products.

② Home care products industry.

It consists of the following sub-industries:

A products that meet the needs of household cleaning, such as laundry soap, synthetic detergent, dishwashing liquid, floor cleaner, toilet cleaner, air freshener, insecticide, mosquito repellent, household cleaner, etc.

B products that meet the needs of home repair, such as polishing agent, household paint, household water pipes, etc.

C. Pet products (pet food and products)

D stationery consumables (stationery, stationery, simple pens, paper, light bulbs and batteries, etc.). )

③ Brand packaging food and beverage industry.

It consists of food, beverage, healthy beverage, soft drink, baked goods, chocolate, ice cream, coffee, processed meat, vegetables and fruits, dairy products, bottled water, brand rice flour candy, etc.

④ Tobacco and alcohol industry.

Including cigarettes, Chinese wine, liquor, wine, foreign wine and so on.

(5) access to the industry.

It consists of modern retail industry (international supermarkets, chain supermarkets, convenience stores, etc.). ), traditional retail (roadside shops, bed stalls, tobacco and liquor stores, specialty stores, vegetable markets), wholesalers, distributors, agents, fast food chain stores.

For more information, please refer to the "Service Support" section of the "Marketlink" website. A lot of relevant information

2. What is FMCG?

The so-called channel construction is to establish a commodity sales network, usually a first-class, second-class and third-class sales network.

Divided into the establishment of their own company's sales network and the establishment of agent sales network. Generally, the second one is cheaper, takes less time, but has poor controllability.

To establish FMCG industry channels, firstly, conduct market research, do a good job in market positioning, subdivide target markets, implement product differentiation publicity strategies, formulate regional feasible business policies (such as discount policies, price control, regional control, sales targets, and incentive policies for agents at all levels), and then arrange sales personnel in the areas to be sold, negotiate distribution cooperation with local sales agents, and do a good job in entering terminal markets (such as supermarkets and shopping malls).

3. What is FMCG?

Commodity) refers to those consumer goods with short service life and fast consumption speed.

A new name is PMCG (packaged mass consumer goods), which pays more attention to the influence of packaging, branding and popularization on this category. The most understandable definitions include packaged food, personal hygiene products, tobacco, alcohol and beverages.

The reason why they are called fast is that they are first of all daily necessities, relying on consumers' frequent and repeated use and consumption, and realizing profits and value through large-scale market volume. FMCG has its unique attributes: ① short product turnover cycle; ② Short and wide market access; (3) The market is lively, outdoor billboards are set up in areas with high traffic and high grade to promote product image, and live demonstrations, promotions, discounts and promotions are carried out in the store; ④ Generally, it is the sales organization form of branch or agency system, and warehouses are set up in the areas under the jurisdiction of branches; ⑤ The focus of after-sales service is mainly reflected in quick feedback and effective handling of customer complaints.

Compared with other types of consumer goods, FMCG has obvious differences in purchase decision and purchase process. FMCG is an impulse purchase, which makes an impromptu purchase decision and is insensitive to the suggestions of many people around. They depend on personal preference, and similar products do not need to be compared. Product appearance/packaging, advertising and promotion, price and point of sale play an important role in sales.

Therefore, FMCG has three basic characteristics, namely: ① convenience: consumers can habitually buy visual products nearby; Consumers are easily influenced by the atmosphere of the store when buying; ③ Low brand loyalty: It is easy for consumers to switch different brands among similar products. These characteristics determine that consumers' buying habits for FMCG are simple, fast, impulsive and emotional. The fast-moving consumer goods industry is mainly divided into four sub-industries: first, the personal care products industry, which consists of oral care products, hair care products, personal cleaning products, cosmetics, paper towels, shoe protection and shaving products; Second, the household care products industry, including fabric cleaning products based on laundry soap and synthetic detergent, as well as household cleaning products based on dishwashing liquid, floor cleaner, toilet cleaner, air freshener, insecticide, mosquito repellent and polishing agent. The third is the brand packaged food and beverage industry, which consists of health drinks, soft drinks, baked goods, chocolate, ice cream, coffee, processed meat, vegetables and fruits, dairy products, bottled water, brand rice flour candy, etc. .

4. Selling skills of best-selling products

First, be bold. This requires us to have confidence in ourselves, be fearless of the goal we aim at, and take the initiative to fight for it with the determination to win. If we fall in love with a woman, we dare not confess to her and dare not attack her. In the end, it must be "helpless flowers fall, a river flows eastward" and we will eventually feel sorry for ourselves. The same is true of business work. Pies don't fall from the sky. If you don't take the initiative to go out and find customers and communicate with customers, then you will never achieve anything. Why can the president of the United States smile at everyone he meets? Because they have this mentality of ruling the world. If we want to succeed, we must take the initiative to smile and shake hands with others like great men. As a business person, how can I become "bold"?

1. If you have confidence in the company, products and yourself, you should always tell yourself that our company is strong, our products are superior, I am capable, my image is trustworthy, I am an expert, I am a character and I am the best.

2. Be fully prepared before visiting customers. Be sure to check yourself: have you brought all the necessary information? Is your image impeccable? Do you walk with your head held high? Is your expression relaxed?

3. Have a balanced mentality. Just like the woman we like, you don't ask her to give you a gift, but let her not miss a man who can make her happy; Similarly, in the face of customers, we should have this balanced mentality: customers are important, and I am equally important. If we cooperate, he will bring me achievements and I will give him the opportunity to create wealth.

Second, be cautious. This requires us to be good at observing words and feelings and doing what we like. What fascinates women most? That is, you know her, you know her, and you care about her imperceptibly: when the wind blows, put on a coat for her; On your birthday, you offer roses; When you are unhappy, you will listen carefully. No woman can not be moved by this gentle offensive. We do the same to our customers. What do customers care about most? What are the customers most worried about? What are the customers most satisfied with? What is the most taboo for customers? Only when you catch these things in his speech and manners can your conversation be targeted and your service be more effective. Otherwise, it must be a close call, and the goal has become "the moon in the water, the flower in the mirror." So, as a business person, how to be "careful"?

1, progress in learning. Only with extensive knowledge can we have a keen mind. Familiar with the company, products, scientific and technological background and professional knowledge.

2. Look into each other's eyes when talking. Look into each other's eyes, one is to show your confidence, and the other is "eyes are the window to the soul". You can find the "connotation" he didn't express in words through his eyes. A person's eyes can't lie.

3. Learn to listen. In addition to expressing your views correctly and concisely, it is more important to learn to listen more. Listening is not perfunctory, but from the heart, communicating the unspoken tacit understanding.

Third, thick skin. Thick-skinned is actually synonymous with excellent psychological quality, which requires us to correctly understand setbacks and failures and have indomitable courage. What do you do when a woman says no to you? Love veterans know that you must not give up easily. If 100 fails to propose, maybe 10 1 wins. Otherwise, my sweetheart gets married, and the groom is not you, so I regret that the medicine tastes terrible. Similarly, we will fail many times in our business work. But you must be patient. You should believe that all failures are to prepare for your future success. There are a thousand roads in this world, but only one can reach the end. If you are lucky, you may succeed by taking the first step. If you are unlucky, you may have to try many times, but remember: every time you make a mistake, you are one step closer to success. He who laughs last is the winner. Why are there winners and losers in this world? The reason is simple: winners are more persistent than losers. So, as a business person, how can we be "thick-skinned"?

1, always have confidence in yourself. Trading failure is not a matter of one's own ability, but the time is not mature; It's not that our products are not good, but that they are not suitable.

2. Have the determination to win. Although you have failed many times, you will succeed in the end.

We should constantly sum up our success and tap our advantages.

4, to correctly understand the failure. Failure is the mother of success.

5, to experience the sense of accomplishment after success, which will constantly arouse your desire to conquer. Fighting with the sky is fun; Fighting the ground is fun; Fighting with people is fun. Think of every negotiation with customers as an opportunity for you to conquer a person with your personality charm and courage.

As long as you put the seven words "bold but cautious and thick-skinned" into full play, I believe you are a proud person in love and a successful person in your career.

I sincerely wish you success! ! !

5. What is the sales volume of FMCG?

1, FMCG is simply divided into eating and using. These two types are similar to finding a job, and they all have to face various terminals. General work is tedious, that is, doing all kinds of simple work repeatedly, and sometimes I feel that I can't realize my personal value, but this kind of work is relatively easy to get started in sales. If you want to do sales, I suggest starting with FMCG.

2. In China, the market is divided into domestic enterprises and foreign enterprises. Domestic enterprises are relatively simple and relaxed, and have more autonomy, while foreign enterprises, in international management, should strictly abide by various rules and regulations, which are restrictive and particularly stressful, and exercise their own ability and ability to withstand pressure. 3. In terms of salary, foreign companies depend on their ability to eat, and there are various indicators to be completed, but they can't. Sorry, the salary is very low, and good completion can challenge high salary. Domestic enterprises generally eat the same pot, and everyone's wages are similar.

4. Choosing a job depends on the location close to home and whether there is any pressure from all sides. You can choose domestic enterprises. Want to buy a house and a car, the salary requirements are very good. Suggest going to a foreign company.

5. Be careful and consider comprehensively when looking for a job. I hope I can help you.

6. How to market FMCG?

Make product planning first, and then use holidays, such as Spring Festival, New Year's Day, Mid-Autumn Festival and so on.

Research shows that when the economy is depressed, people tend to eat more food and buy more fast-moving consumer goods. Introduction to Resources: Creating a Successful Promoter 1. Objective The purpose of this regulation is to make clear what successful promoters should know and master.

2.0 Scope of Application This specification is applicable to promoters and their management. 3.0 refer to ISO900 1:2000/DIS version standard 4. 0. Reference file 5. 0. Explanation 6. 0 responsibility 7. 0 working procedure 7. 1. How to be a successful promoter? If you don't plan ahead, it will be wasted. The successful implementation of anything must be planned, organized, standardized and step by step.

Then, if a promoter wants to do a good job in promotion, he must be prepared. The so-called "don't fight an unprepared battle" is what he means, so how can we become a successful promoter?