I want to join Sujia Aihua, but I don’t know if Sujia Aihua has a future. Can any kind-hearted person tell me?

Su Aihua: an incubator for Shangrao farmers to get rid of poverty and become rich

Jiangxi farmer Su Aihu is the "king" in the domestic daily chemical circulation field

Ye Xuan

September 12, 2011 10:51 Source: People's Daily Online-Jiangxi Channel Watch News on Mobile Phone

Print Network Excerpts and Error Correction Mall Share Recommended Font Sizes

Editor's Note:

Eight years ago, 38-year-old Su Aihu, a farmer from Shangrao, Jiangxi, went to Shanghai to conquer the world with 850,000 yuan. Today, 8 years later, the "Sujia Aihua" he created has become a domestic daily chemical brand. The "aircraft carrier fleet" in the field of supplies circulation. As of August 2011, the "Sujia Aihua" brand chain stores have spread across 18 provinces in China, with a total of more than 1,200 stores, ranking first in the national daily chemical industry.

The most commendable thing is that as a rural grassroots party member, Su Aihu has always led the people in his hometown to become rich in the process of enterprise development. The Shanghai Sujia Aihua Daily Necessities Co., Ltd. founded by him has become the largest "Shangrao Association", the earliest "Farmer Mom and Pop Store" and an effective "Reformation Home for Ex-convicts" in China. It is known as the "West Point Military Academy" that leads poor farmers to get rich.

Aspirations: Emperors, generals and prime ministers, would you rather have the seed?

On a crisp day, a commercial vehicle slowly drove into a gas station in Fenglingtou Town, Shangrao County. A middle-aged man in his forties jumped out of the car and jumped from the ground. He picked up a one-yuan coin and put it into his pants pocket with a child-like smile on his face.

The local township cadres sitting in the car looked at this scene in surprise and were very surprised. He did not expect that this rich man who was always generous and donated millions to the Red Cross every year would actually care about a coin!

The middle-aged man who picked up the coins is named Su Aihu, an entrepreneur from Shangrao. The "Sujia Aihua" he created has become the "aircraft carrier fleet" in the domestic daily chemical products circulation field. As of 2011 In August 2018, the "Sujia Aihua" brand chain stores have spread across 18 provinces in China, with a total of more than 1,200 stores, ranking first in the national daily chemical industry.

Facing the surprised looks of the township cadres, Su Aihu smiled calmly: "I am just a farmer. In my eyes, there is no big or small difference in money. A dollar is also money, so you should cherish it!"

p>

Su Aihu was born in Dingjia Village, Fenglingtou Town, Shangrao County, Jiangxi Province. When he was 12 years old, because his family was too poor to pay the four yuan tuition fee, he was forced to drop out of primary school before finishing primary school.

“The tuition fee was originally two yuan, but later it increased to four yuan, and many people couldn’t afford it.” When talking about this, Su Aihu felt sad: “Children in rural areas can’t afford to study, so they gather in groups. , wandering around, some of them became a scourge of society."

At that time, there were many troubled youths in Su Aihu's town, and some members of Su Aihu's own family were also sentenced to prison.

Su Aihu still remembers that when a rich relative from the city went to the countryside, he said casually: "The feng shui here is not good, so bad guys come out." Su Aihu was deeply stimulated. He stood up and said sternly: "Don't forget, this is an old revolutionary area. Without the people here who shed their blood and sacrificed their lives during the war years, you wouldn't be able to live the good life you have today. You can't look down on people just because they are poor." Emperors, generals and ministers, would you rather have such a talent?"

Su Aihu recalled: It was at that moment that he secretly determined to achieve something no matter how hard he suffered or how tired he was. Let the villagers get rich and let the "countryside people" no longer be discriminated against.

Prominence: When a small river has water, a big river is full

Su Aihu was different when he was a boy. He has an enterprising spirit. He does not study much, but his ambition is not small. In order to make a career, he is not afraid of hardships and fatigue. At the age of 16, Su Aihu began to learn to be a carpenter. A few years later, he became a well-known master carpenter. At the age of 22, he opened the first furniture factory in his hometown. In its heyday, it employed more than 200 workers and its main product was camphor wood boxes. It was sold in Jiangsu and Shanghai; at the age of 26, he went to Jiangsu alone to start a luggage business; at the age of 35, he returned to his hometown and opened a daily necessities department store in Shangrao City, Jiangxi Province; at the age of 39, his daily necessities department store opened Arrived at 13 houses.

But at this time, he resolutely decided to put down his existing career and go to Shanghai to establish Shanghai Sujia Aihua Daily Necessities Co., Ltd.; in the same year, he moved to Yiwu, Zhejiang, and in just a few years, he transformed "Sujia Aihua Daily Necessities Co., Ltd." "Aihua" has created an "aircraft carrier fleet" in the national daily chemical products circulation field.

The sudden rise of "Su Jia Aihua" has aroused the envy, jealousy and hatred of his peers. Some people call him a "business scum", while others call him a "Jiangxi wolf".

"I am indeed a business scum," Su Aihu said cheerfully: "I broke the business rules that have been formed for thousands of years. It is normal for some businesses to hate me."

Because of his courage to be a "business scum", he is sincerely respected by more than 5,000 Chinese-loving Su family members. Driver Xiao Li said with great emotion: "He is so selfless and unique. He leads poor farmers to become rich. He is our idol and our mentor!"

Nothing in the world is without reason. There is no love without reason, and there is no hatred without reason. Businessmen hate him because he imparts the secrets of becoming rich as a boss to his employees without reservation, and teaches them how to be their own bosses. A colleague once questioned him sternly: "You have disclosed all our trump cards as bosses, how can we do business in the future? As the old saying goes: 'Teach the apprentice, starve the master to death.' You don't understand this truth?"< /p>

Of course Su Aihu understands this truth, but in his eyes, this is just a trivial truth, and trivial principles should obey the big principles. The truth is: one flower blooming alone is not spring, but a hundred flowers blooming together fills the garden. To build a harmonious society, it is not enough to only let some people get rich first. The only way is to let everyone get rich together.

Su Aihu said: "My idea is very simple. It is really good to be nice to everyone!"

Su Aihu taught employees the secrets of doing business step by step according to his own ideas, leaving no stone unturned. Build a platform for employees, provide money and efforts, guide these "little guys" to become small bosses, and help these small bosses become medium bosses and big bosses. Over the past few years, the number of bosses under the umbrella of "Su Family Aihua" has increased and grown. The big ship "Su Family Aihua" has grown into an "aircraft carrier fleet" in the blink of an eye.

The sudden rise of Sujia Aihua has attracted great attention from society. Media, entrepreneurs, and government officials came in droves to summarize and refine the secrets of this company’s rapid growth from their respective perspectives. Some call it an incubator for farmers’ entrepreneurship, while others call it the “West Point Military Academy” for migrant workers in the daily chemical distribution field. Su Aihu scratched her head and said with a confused expression: "What does West Point mean? I really don't understand. I can't explain the big truth. I only know a small truth. A small river has water and a big river is full!"

Sujia Aihua brand chain stores are deeply welcomed and trusted by consumers wherever they go. There are two main reasons: first, the goods are genuine, and second, they are cheap. Su Aihu said: "I have set three rules for the company. First, Sujia Aihua is 100% free of fakes; secondly, Sujia Aihua will always sell at wholesale prices; thirdly, Sujia Aihua will never support it. Increase prices.”

The three regulations are simple to say, but not easy to implement. How to manage more than 1,000 stores? How to supervise? If someone commits a foul, who will find out? How to investigate and deal with it? Su Aihu said proudly: "We have our own 'gendarme team.'"

Su Aihu has an inspection team of more than 50 people. Their duty is to inspect each franchise store day and night. If they encounter any Those who violate "military regulations" will be punished severely, ranging from severe punishment to "cleaning up the family".

Once, a specialty store opened by Su Aihu’s relative was found to have serious violations. The inspectors were merciless and reported Su Aihu on the spot to “clean up the business.” Relatives said angrily: "My relatives, you have to show some kindness, right? How can the revolution be carried out on your own people?"

Su Aihu passed down the message: "Revolution does not distinguish between targets, and military regulations are the law of the king." !”

When talking about why the three major military regulations must be strictly implemented, Su Aihu said: The shopping mall is the battlefield, and the people are God. It is useless to talk about nonsense before God. If you want to talk, just talk about it. How much cheaper are others? Are your goods genuine? If you cheat God, God will punish you.

According to data, since 2010, Sujia Aihua has 1,200 chain stores in 18 provinces and cities across the country, and has become a model store for compliance with laws and regulations.

Nostalgia: I warm my hometown with my heart

Among the more than 5,000 employees of Sujia Aihu, more than 3,000 are from Su Aihu’s hometown, that is, from Shangrao, Jiangxi .

They continue to go out of the countryside and follow the development trajectory of the Su Family Aihua to all parts of the country. The Su Family Aihua has become the largest "Shangrao Association" in the country. Su Aihu said: "I am a party member. I love my hometown. It is my responsibility and obligation to lead the villagers out of poverty and become rich."

At Sujiaaihua, employees do not call themselves Su Ai Hu is the general manager, let alone the chairman, but affectionately calls him "master". Amidst the cordial calls of "Master", the cordial image of a warm-hearted Communist Party member and a leader in rural prosperity appeared vividly on the paper.

In order to allow people in his hometown to work safely, live smoothly, and have harmonious families, he also pioneered the first humanized employment model in the country, recruiting migrant husband and wife workers, and handing over every store to a pair of migrant couples. Go to management, making Sujia Aihua the most distinctive "farmer husband and wife store" in the country. There are more than 500 such "farmer couple shops" throughout Sujia Aihua, and many of these couples have become millionaires.

The most touching thing is that Su Aihua also did something that others were unwilling to do, did not dare to do, and could not do, and that was to turn Su Aihua into a "criminal" "Molecular Transformation Institute". Under his inspiration, more than 30 ex-convicts from his hometown joined Sujia Aihua and transformed themselves with his sincere help. Today, many of them have become millionaires and multi-millionaires who are the envy of the villagers.

Talk about why he did this, Su Aihu said from the bottom of his heart: "At the beginning of life, people are inherently good. No one is born a bad guy. I know these people. They took evil paths in the past. Many of them are due to poverty. Poverty is not a crime, but it is the soil that breeds crime. If the soil is not changed, it will be difficult for the bad guys to truly become good, and their hometown will never be peaceful. "

One of the prisoners said, He lived a good life with Su Aihu's sincere help, but later he repaid kindness with hatred and turned against Su Aihu. Talking about this person, the reporter asked Su Aihu if he regretted it.

Su Aihu thought for a long time and said frankly: "It would be a lie to say that I have no regrets, but if I had the opportunity to choose again, I might still do it. Although he was sorry for me, he took the right path. He will no longer harm society, which is a great thing for him and society."

Police from the police station in Qingshui Town, Shangrao County, the hometown of Su Aicu's wife! He said with emotion: "There used to be a lot of idle people here, and the security was very chaotic, and we were too busy. But now it's better, young people have followed Su Aihu to start their own businesses, and the place is finally peaceful, thanks to Su Aihu!"

Doing good deeds: Poverty alleviation focuses on supporting the roots

In the eyes of most people, Su Aihu is a great "good man". He sold his house in his hometown to build roads in the village. He provides warmth to the lonely elderly people in his hometown. He helps many poor college students complete their studies. He also donates 1 million yuan to the Red Cross Society of Shangrao City every year.

Despite his philanthropic nature, some say he is a tight-fisted miser. For many years, he has never given a penny to street beggars. Not only did he not give charity himself, he also did not allow his subordinates to give charity. When he opened a daily chemical products store in Shangrao City, a strong man in his 30s came to the store to beg, but he refused to give.

The strong man asked: Why don’t you give it?

He asked: Why should I give it?

The strong man said: You should give it, because the RMB should originally belong to the people.

Su Aihu was speechless for a moment and returned to the store in embarrassment. Many years later, looking back on this past incident, Su Aihu was still filled with emotion: "He is stronger than me and his thinking is clear, which shows that he has a good mind. People like him should make a living through labor. If we give him money, It just spoils him and encourages him to get something for nothing.”

Su Aihu always believes that the most important thing in poverty alleviation is to support the will and the roots. For people in need, we cannot just give them money. The most important thing is to give them a way to make a living, so that they can change their destiny and create a life through work.

During the Wenchuan earthquake, he sent more than 1,000 new quilts to the disaster area. On each quilt, he embroidered the contact number of the Su family Aihua. He said: "When one party is in trouble, all parties support it. This is emergency relief; giving jobs and ways out, allowing everyone to use their hard-working hands to create, this is how to save the poor. This is the foundation." Later, as expected, many Sichuan people Disaster victims came to work at Sujia Aihua through the contact number, and some of them have become the backbone of the company.

In Su Aihu’s dictionary, labor creates the world, which is not only a belief but also a living habit. He gets up early and goes to bed late every day, working more than 15 hours a day. Because he had to be on the road all day long, he removed the two rows of seats at the back of his commercial vehicle, covered it with a mat, and converted it into a RV. When he felt sleepy, he would sleep on the floor in the vehicle.

His only hobby is work. He said: "In my opinion, work is the greatest good, lazy people are the most despicable, and workers are the most glorious!"