How to locate the hot pot restaurant?

(a), hot pot market positioning analysis, there are different standards:

1, classified by grade: high, medium and low grade, or luxury stores, flavor stores, mass stores, self-service stores, etc. ;

2. According to functions: special hot pot, fast food hot pot, small hot pot, nourishing hot pot, etc. ;

3. According to source: Sichuan-style hot pot, Mongolian hot pot, palace hot pot, old hot pot, etc.

4. According to business: brand hot pot, restaurant hot pot, buffet hot pot, hot pot bar, etc.

Before opening a store, you should choose the business varieties that suit you according to these standards and your own characteristics.

(2), price positioning, one of the important factors affecting the operation, after other conditions are ripe, price is the decisive factor:

1, combination of high and low: in the early stage of opening, customers were greeted with high-quality hot pot, high-level service and low price. Can quickly win customers, establish an image, open up the situation and realize normal operation.

2. High combination method: high starting point and high income. Attract high-level customers with high-quality hot pot, high-grade environment, high-grade decoration and high-level service. The risk is big, the profit is big, and the income is big after entering a virtuous circle.

3. Brand monopoly method: unique hot pot products, unique formulas and patented hot pot products can operate hot pot at higher prices, but the flavor characteristics of the varieties should remain unchanged.

4. Promotion method: popular hot pot varieties, popular prices, low supply, small profits but quick turnover.