How to improve the name of Douyin

1. Why give Douyin a good name?

A good name is equivalent to a person’s brand identity, distinguishing you from others and forming a positioning in the minds of users. .

For example, when mentioning Steve Jobs, people think of Apple, mentioning Jack Ma, thinking of Alibaba, mentioning Lei Jun, and thinking of Xiaomi

2. Three criteria for choosing a good name for Douyin< /p>

First of all, we must first clarify the three criteria for a good name, 1. Good memory, 2. Easy to understand, 3. Good communication

3. How to make Douyin attractive Name

1. Learning and growth type

Douyin short videos have always been mainly entertainment content, but you will find that more and more knowledge and teaching videos appear. On the Douyin platform, if you are sharing useful information and helping more people grow.

How to name the growth type? For example, workplace training camp, must-learn eloquence collection, English master, etc. These names are all related to a skill or learning and growth, and can easily attract the attention of people who are eager to learn and improve. If your name reflects your skills, users will follow you if they see it and are interested.

2. Specific groups of people

In addition to building a personal brand, playing Douyin is more about preparing for later sales or advertising live broadcasts, so it is important to attract specific groups of people. For example, decoration guerrillas and life aestheticians will clearly tell you which fields and content categories the account mainly focuses on.

3. Professional nickname type

A professional nickname is your profession. It personifies the professional nickname and makes users feel that you are a real person. For example, beauty expert × Someone who speaks with more authority. For example, I am talking about advertising and finance. This can show the professionalism of the account in a certain field. Combined with the output of professional content, the value of the account can be maximized

5. Selected conference type

The names are ×× selection and ×× general election. For example, funny selections, complete guide to starting a small-cost business, etc.

6. Time note type

For example, today’s headlines, ten o’clock reading, night listening, etc., the time is very clear, so that users can Choose according to your needs.

7. Call-to-action type

For example, learn a word before going to bed, or search for 90 pounds together, which can attract users in the corresponding field. If the content is great and can make them By taking action, the user's dependence on the account will be strong.