What aspects should be considered when opening a tea shop in the choice of business premises?
A. Tea city, including the wholesale market of tea in the place of origin, or a distribution center is more suitable. Because production and marketing are clearly separated now, it is generally thankless to go directly to the production place (tea factory, primary manufacturing office, family workshop) unless you are particularly familiar with it or someone introduces you. It is better to go directly to the market booth, the products can be seen at a glance, and there is a special person to introduce the service (you can accompany you all afternoon in the peak season, or you have a particularly good relationship or a big customer).
Advantages of tea city: large flow of people and clear consumption purpose; The probability of encountering a purchase or purchase is the highest; Don't worry about drainage, shops in the same market have traffic with each other; It is convenient to transfer goods and exchange needed goods. Being familiar with the same market is equivalent to owning the products in the whole market.
Disadvantages: In the past two years, with the expansion of the city, the rent has further increased, and the cost is relatively high, especially in a good location; At the same time, due to the awakening of brand awareness, big brands will also choose to settle in the tea city, so the competition is also the most intense and cruel; The concept of consumption has gradually changed, and the flow of people in Tea City has declined, and high-end customers are unwilling to go (I met a customer who just started a company and wanted to arrange something to decorate the tea room, clearly telling him that Tea City is available and cheap, just don't go, let me prepare to send it together); Need to press the goods, press the goods in large quantities, for example, the company needs 500 sets of cake and tea gift boxes to purchase, but it can't be taken out at once, or there are too few goods in the store, and it is missed when it feels weak.
Booth advantages of B Pedestrian Street (including commercial plaza): large flow of people, high exposure, good business atmosphere and unified and standardized property management.
Advantages are also disadvantages: large flow, but unclear consumption purpose; Most of them are impulsive consumption, and the probability of secondary trading is small; If the business atmosphere is strong, the human feelings will be weak, which is not suitable for the tea industry that needs to maintain customer relations; The requirements for sales staff are very high; The impact of the epidemic is direct and obvious; There will be many customers shopping, which will consume a lot of energy to receive individual customers, but will drive away regular customers with spending power.
C. Advantages of the bottom business of the community: the customers are relatively fixed; The probability of repeated consumption is high; If it is a high-end community, the quality of the customer population will be better; Business hours are relatively free;
Disadvantages: there are no obvious shortcomings except rent;
D. studio advantages: limited business premises, which can be your own home, apartment and office building; Minimum rent pressure; More free time; It is easier to form a circle; The pressure of hoarding goods is small; Take the high-end boutique/private route, the customer unit price is high, the profit space is large, and the cost is more controllable.
Disadvantages: the traffic is almost zero, and better resources or friends circle are needed; Higher requirements for personal taste and aesthetics;