Why don’t you use polyphonic characters in store names?

There is a phenomenon of multiple sounds in one character in Chinese characters. There are only 3,500 commonly used Chinese characters, including 250 polyphonic characters. These polyphonic characters have at least two pronunciations: "gin" has three pronunciations: (visit), (candifference), and (ginseng). Such as: Wang Chaowen, Zhou Changxing, Zhang Chongcan. When to pronounce the A sound and when to pronounce the B sound, it must be judged according to the language environment. Therefore, considering the convenience of most readers, it is better to avoid using polyphonic characters in names. Note, never use two polyphonetic words to name a word. It will add trouble to trouble and make the pronunciation difficult to deal with.

For example, "Perimeter Xing", this name has four ways of reading. How come this is possible? ? Using polyphonic characters in naming will bring great inconvenience to people just like using rare characters, and the meaning itself is not clear enough. Polyphonic names are more likely to be confusing when the name has two or more pronunciations. For example: Lehai Restaurant, the word "乐" has two pronunciations, one is LE and the other is YUE, which makes people wonder which pronunciation is better. For example, the following characters have two readings: XING (XING, HANG), SHENG (XING), CHONG (ZHONG), QIAN (XI), CHAO (ZHAO), etc. Of course, we are not saying that polyphonic characters should never be used in naming. But at least ensure that others can determine its pronunciation and not mispronounce it.

Trademark names are for consumers to call, and the popularity of the wording should be taken into consideration. However, it is regrettable that some trademarks also have some very serious problems in the wording used in naming. A certain soy protein powder factory named its soy protein powder, instant soy milk products and other products "Gang Feng" as a trademark. It is difficult for us to imagine that such a trademark can become a famous brand trademark, and it is also difficult to imagine that products with such a trademark can sell well in the market.