Can WeChat public accounts have nicknames in Traditional Chinese characters?

Traditional Chinese characters can be used.

WeChat public account naming rules:

WeChat certification is the certification of the public account’s subject information, and WeChat certification is only responsible for the certification of the public account’s subject information. As for the name of a new official account applying for certification, any name is acceptable as long as it does not infringe, violate the law, violate the operating rules of the WeChat public platform, and does not duplicate the WeChat certified name of an existing official account.

1. Public platform WeChat authentication naming rules:

The public account authentication name must ensure unique identification and objectivity in the field. Infringement, exaggeration, and advertising are prohibited. and misleading names.

Prohibited public account authentication names:

1) China’s country name, national flag, national emblem, military flag, medals, as well as the name of a specific location where central state agencies are located or landmark buildings The name of a state agency (the name of a state agency can only be used by the corresponding government agency. If the name of a foreign-invested or joint venture enterprise includes "China", it can be used, such as "Procter & Gamble China");

2) The name of a foreign country (The full name of foreign consulates in China and other foreign institutions in China can be used if it includes the name of the country, such as "U.S. Consulate in China");

3) It is ethnically discriminatory;

4) Exaggerated and deceptive propaganda, such as: "national wine" (no wine brand can call itself the best wine in China), "China's No. 1 wine" (modifying adjectives cannot be included);

5) Harmful to socialist morals or have other adverse effects;

6) Ambiguous, misleading users or infringing upon the legitimate rights and interests of other users and third parties, including but not Limited to: infringement, impersonating other company brands, using names for exaggerated publicity, non-Tencent official, WeChat official but names containing "Tencent", "WeChat", etc.

7) The company abbreviation is a common noun, name, or vocabulary , Tencent has the right to require the use of the complete company/organization name as the certification name, such as: positive energy, foodie, horoscope, fortune, love, health, wellness, encyclopedia and other words.

2. Naming principles for WeChat authentication accounts:

Principles for protecting registered trademarks: account names must not infringe the exclusive rights of registered trademarks. Otherwise, the account name may not be approved, or the account name may not be approved by the rights holder. Make an infringement complaint;

Principle of unique naming for authentication: the account name must not be the same as the account name that has been successfully authenticated earlier, otherwise, the account name review will not be passed.

3. Naming rules (trademark name):

Registered trademark (R trademark): Please provide the "Trademark Registration Certificate";

Use a trademark registered by others Trademark: A "Trademark Authorization Letter" from the trademark owner is required;

Example of certification name: Wo Club ("Wo" is the trademark name).

Explanation of rules:

a) You can only use the R trademark registered by the China Trademark Office, and you are not allowed to use trademarks registered overseas.

b) The R trademark used must be valid and within the validity period.

c) If the R trademark is transferred, a "Certificate of Approval of Trademark Transfer" must also be submitted.

d) You can use the R trademark authorized by others and submit a trademark authorization letter (the trademark authorization letter contains a clear trademark registration number, the seal or signature of the authorizer and the authorized person).

Warm reminder:

1. If the trademark registration certificate and trademark authorization letter are copies, please be sure to stamp them with the official seal of the organization. Support .jpg .jpeg Photos in .bmp .gif .png format, no more than 2M in size.

2. If the TM trademark has passed the preliminary review, it can only be named with words of your own choice.

4. Naming rules (media name):

1. Media (radio and television, newspapers and periodicals) authentication account names, you can use the name of the media organization, or use the channel/program /Newspaper/Journal name;

2. To use channel/program/newspaper/journal name, you need to provide the corresponding license:

Radio and television: "Radio and television broadcasting organization" is required License" or "Radio and Television Channel License";

Newspapers and periodicals: "People's Republic of China and National Newspaper Publishing License", "People's Government of China and National Periodicals Publishing License" are required ", "Publication Business License of the People's Republic of China";

Online media: need to provide "Internet News Information Service License" or "Information Network Dissemination Audiovisual Program License".

Certification name example:

Certification name, example:

The Voice of China (program name)

Southern Metropolis Daily (newspaper name) )

Rule description:

a) The name of the channel, program, newspaper, or journal must be used as the name, and modifiers can be added after it.

b) Distribution companies of newspapers and periodicals need to submit the "Publication Business License of the People's Republic of China" and provide a letter of authorization issued by the publishing unit.

c) Online media cannot use its sub-column name alone as the certification name, and the full name of the website must be added in front.

d) Newspapers and periodicals cannot use a certain section, column, or supplement name as the certification name. The full name of the newspaper and periodical must be added in front.

e) The license submitted by online media must be owned by the target enterprise and cannot be authorized for use.

Warm reminder:

Media license: Copies must be stamped with the official seal of the organization, and the formats are supported: .jpg .jpeg .bmp .gif .png Photos, size no more than 2M.

5. Naming rules (self-selected vocabulary):

The selected vocabulary must be named in compliance with the WeChat authentication account name principles.

Note: 1. The account name must not infringe the exclusive rights of registered trademarks. Otherwise, the account name may not pass the review, or the rights holder may file an infringement complaint;

2. The account name must not It is the same name as the account with the earlier authentication success time. Otherwise, the account name will not pass the review.

6. The name of the public account applying for certification (confirmed name):

The name of the public account cannot be empty. After the WeChat certification passes the review, the name of the public account will be the name filled in now. allow.

7. The annual review of the public account is due. Can I apply for a name?

The annual review of the public account is due. If the annual review is not continued, the WeChat certification of the public account will be cancelled, the name will be released, and others can apply for use.