The entrepreneurial marketing strategy of opening a bakery?

In recent years, the baking industry has become popular, and baking has become a new fashion, leisure and decompression way advocated by the student party, urban white-collar workers and housewives. More and more people fall in love with baking and even have the idea of opening a shop.

So, how can we operate the bakery efficiently?

0 1

Shop advertising marketing

The so-called advertising marketing, everyone's first thought is to make the store more beautiful and attract consumers. Actually, it's much more than that.

In addition, stores can also do TV advertisements, Internet advertisements, publicity advertisements, outdoor advertisements, word-of-mouth advertisements and so on.

You can also use new social media such as Weibo, WeChat friends circle, people nearby, WeChat official account, Tik Tok, Aauto Quicker to make reasonable publicity, so as to bring more traffic to your store and expose more products.

02

Do a good job of selling stores

Shop owners know that unique selling points can attract customers, but they don't know how to find the selling points of their own shops.

First of all, the products of the store should be combined with the trend of consumption. In particular, you should know what is the most popular and what consumers like best, because the selling point of the store is not for yourself, but for consumers.

The pricing, specifications and characteristics of products can be expressed in a simple form, which makes consumers simple and clear.

03

Store decoration packaging marketing

Since decoration costs money, why not pay more attention to it, or hire a professional designer to design a unique shop decoration style?

Recently, there are many shops, such as shops with game characters, shops with ancient styles, shops with various trendy characters and shops with anime style. Personal shop opening is more suitable for unique, or elegant, or small and fresh, starting from lighting, ornaments and layout in all directions.

04

Programme of activities

It is said that the fragrance of wine is not afraid of the depth of the alley, but if the product is good, the boss doesn't know how to market it, and the consumers don't know about it, how can it bring business?

Like the marketing strategy of Naixue Tea, they plan different marketing activities according to different holidays, and create a soft-packed European package consumption pattern of a cup of tea, which brings consumers a brand-new concept of life consumption.

At the same time, make promotional activities that are in line with consumers' psychology and increase consumers' desire to buy. Therefore, stores need to plan various activities to constantly encourage consumers to buy products.

05

Do a good job in holiday marketing

There are many holidays in a year. Don't waste precious time every holiday. You may delay, but time will not. Seize the time in advance and do various publicity activities to give back to your customers according to each different festival.

If it is Christmas, you can send some small desserts to your children, or give some small gifts as rewards to consumers according to your consumption situation. A small move will infect customers around.

06

More special service treatment

Presumably, many people are confused about this title, which actually means membership.

According to the geographical location and consumption characteristics of the store, choose the target consumers who meet their own requirements. These customers need to do more detailed service tracking, send text messages, provide more favorable benefits, and even provide free door-to-door service.