Real estate holiday activity planning book
Real estate holiday activity plan 1 1. Activity type: real estate Father's Day activity.
Second, the theme of the event: pay tribute to the father of the world.
Third, the purpose of the activity: in combination with the arrival of Father's Day, to provide rich and colorful programs for the owners and building-watching guests and create a festive atmosphere; Use activities to enhance the brand effect and reputation of the project, paving the way for the promotion of real estate; By showing the portrayal of waterfront life, deepen the audience's sense of identity with the project; Activity marketing, with the help of activity influence, drives real estate sales.
Highlights of the event: parent-child orienteering, water fun interactive games, and interpretation of waterside customs programs. Real estate Father's Day activity plan.
Verb (abbreviation of verb) activity composition: competition route division (depending on the needs of the venue), orienteering competition: double skipping, fun shooting, parent-child three-legged game, fun quiz, award; Water fun interactive games: water rambler, extravagant pole, Popeye, urban raiders; Seaside customs programs: fantasy sitcom, funny diving, water model, dynamic beautiful girl music combination; Inflatable cartoon parade interaction; Static display of Father's Back.
6. Brief flow: pre-publicity → welcome reception → planning and arranging the competition route → waiting for the competition, recording the results and awarding prizes → participating in the water interactive game → watching the performance of amorous programs → interacting with the animation parade → visiting the "Father's Back" display.
Seven. Effect estimation: under a series of father-related theme activities, create a festive atmosphere, create a harmonious community atmosphere, enhance brand reputation, and promote real estate sales with the influence of activities. Real estate Father's Day activity plan.
Real estate holiday activity plan 2 1. "Men help attractive women"-relatives and friends help you earn discounts.
2. "Men help attractive women"-fall in love, save happiness and earn concessions.
3. "Men help attractive women"-relatives and friends help their families enjoy preferential treatment.
Thanksgiving planning: real estate Thanksgiving planning.
Activity purpose
Promote the remaining housing and realize the sprint;
Increase the number of visitors, accumulate popularity and promote sales;
I-word duration
Saturday
site of activity
Real estate marketing center
client base
New customers brought by old customers naturally visit new customers.
Activity form
Warm-up activities+lucky draw gifts (lucky draw is limited to successful customers)
Activity rules:
Bring new customers to the lucky draw to give gifts: if the new customers subscribe successfully, they can directly participate in the lucky draw to win prizes, and the old customers will be given a pillow free of property fees.
New A customers bring new B customers: New B customers can directly participate in the lucky draw to win prizes if they subscribe successfully, and new A customers can get a pillow; If both parties subscribe successfully, they can participate in the lucky draw and hold a pillow.
Warm-up activities
1. Every visiting customer at the site can participate in the activity, and every activity area is under the responsibility of the staff. Each visiting customer needs to register to participate in the event, and can receive a gift certificate after registration;
Charming woman-Singles Day for my friend send warm!
10:00- 16:00, women can make personalized mugs in the marketing center, DIY their own personalized patterns on the spot, give full play to their imagination, make their own mugs or give them to friends. (The finished mugs can be taken away), and 50 mugs can be set up on site for making until they are used up;
2. After the event, the customer with the gift certificate can get a pillow (or umbrella) with the gift certificate, while the gift lasts;
Men's Gang-Don't be an otaku on Singles' Day!
At noon 13:00- 16:00, men can play basketball in groups of three in the basketball court inside the community, and they can book three games a day. All men on site can register, and the number of applicants is *** 18. A basketball referee will be invited on site. In the end, each winning team can still get the value of 65438+.
The sole gain of gambling money
The lucky draw is open to all successful customers. After the lucky draw, they should be able to receive prizes with the down payment invoice.
Lucky draw gift: first prize: IPAD 1, worth 4,000 yuan/piece;
Second prize: 2 refrigerators, each worth 2500 yuan;
Third prize: 10 electric kettle, each worth 150 yuan; The winner of the basketball match needs to prepare 9 extra kettles as gifts, so 20 electric kettles are needed at the scene. )
In addition, ordinary prize gifts: 50 pillows (or umbrellas) worth 40 yuan/handle; Umbrella (value 30 yuan/handle) (the total prize is applicable to all customers who participate in the activity and hold gift certificates until the gifts are delivered; )
Real estate holiday activity planning book
Real estate holiday activity planning book 3 I. Activity ideas and objectives
65438+
2. Strengthen the image publicity of the project and the influence of the project brand;
3. Promote communication with customers, show the strength and sincerity of developers, enhance customers' recognition of developers, and form the spread of corporate reputation;
4. Enhance the cohesion of the project circle and thank customers for their support.
Second, the theme of the event: Mid-Autumn Festival Full Moon Neighborhood Love-Tianzhong Haoyuan Mid-Autumn Festival Thanksgiving Reception
Three. Activity time: 5: 00-8: 35 pm on September 12 (Friday, August 13th of the lunar calendar).
4. Venue: Ballroom of Tianlong Hotel (it must be able to accommodate 250 people for dinner, with complete audio and microphone equipment).
Verb (abbreviation for verb) is a participant in the activity.
1, subscribed customers and some high-sincerity customers who have not subscribed.
2. Media reporters such as Tianzhong Evening News, Zhumadian Daily, Zhumadian Real Estate Information Network and Zhumadian TV Station (text photography)
3. Representatives of _ _ company, Ji Guo company, design institute and German neighboring companies.
Sixth, the way of participation.
1. Customer: The sales team will invite customers to the marketing center to collect the invitation coupons by phone.
2. Media: The developer calls and sends invitations.
Remarks: Make an invitation ticket and put it in the marketing center, which is divided into three parts: the first part is for admission, the second part is for winning prizes, and the third part is for receiving moon cake gifts. Each invitation ticket is limited to two people (a maximum of three people), and the total number of people is controlled at around 180-230.
Seven. Activity form: buffet buffet buffet, interactive game performance, lottery, hidden project promotion.
Eight. Activity content and process
Some opinions on time and procedure arrangement
At 5 o'clock, customers arrived one after another and signed in to arrange background music. At the same time, the latest folding pages of the project will be distributed. Guests will sign on the signature board, and the signed guests will take photos in front of the signature board, which not only increases the importance of the reception, but also reflects the sense of belonging of humanity. After this activity, this signature board can be framed and put in the sales center as a souvenir to show the harmonious atmosphere of the project community. After the guest signs, put the lottery ticket into the lottery box.
At 6: 00, the opening actor sang "Full Moon Flower", which set off the festive atmosphere of the scene.
At 6: 05, the host made an opening speech.
6: 08 _ _ Representatives of the company and customers made speeches, and invited a customer representative to make a speech with the developer * * * at this reception to enhance mutual understanding and show the respect of the developer for customers; Customer representatives and speeches will be arranged by the developer.
At 6: 10, the host announced the main contents of the activity, mainly outlining the interactive games with prizes and lottery information.
At 6: 15, two songs, such as Henan opera and pop songs, were performed in the program table, which promoted the atmosphere at the scene.
6: 25 _ _ The representative of the company delivered a speech, announced the start of the cold meal, made a toast, introduced the description of the future vision of the district and the project, and thanked the customers for their support.
At 6: 30, there will be five performances, including song and dance performance, music performance and song singing, so that the organizers can communicate with customers and have a pleasant meal. You can invite customers to improvise.
6: 50 interactive game Mid-Autumn Festival prize quiz.
At 7: 10, the representative of Ji Guo Company gave a speech, and the first round won the prize to talk about the contractor's qualification, project quality and project progress. There were three lucky draws. The winners took the stage to smash the prize (imitating CCTV's golden egg game), and the representative of Ji Guo presented the prize.
7: 25 interactive game Mid-Autumn Festival prize quiz and project knowledge quiz.
At 7: 45, there are interesting performances and song and dance performances to increase the live laughter.
At 8: 00, the representative of the Planning and Design Institute gave a speech, and the second round of prize throwing talked about the architectural design concept and the superior quality of life that can be provided to residents. Five lucky draws, the rules are the same as above, and the representatives of the design institute present awards.
2 solos at 8: 15. The first one is an actor's solo, and the second one can invite the audience to improvise.
8: 25 _ _ The representative of the company introduced the latest sales policy, and the latest preferential policies of the project were announced in the third round of winning prizes. Eight lucky draws, the rules are the same as the last one, _ _ stands for awards.
At 8: 35, * * * sang Friends together. At the end of the activity, the host and actor lead the song when the customer receives the gift, and the activity ends in joy.
Remarks:
Food and beverage fee standard: 80 yuan per person is recommended, and the estimated total fee is 200x80= 16000 yuan (to be finalized with the hotel).
Real estate holiday activity plan 4 1. Background of this activity: In order to attract potential customers and increase customer introductions, this Mid-Autumn Festival activity plan is launched.
Second, the purpose of this activity: to increase customer loyalty and harmonious customer relationship; The introduction of commercial stalls is basically digested by old customers; Old customers bring new customers and drive sales through this activity.
Three. Time of this activity: from September 6 to September 28, 15, every Saturday and Sunday, a total of four weeks.
Fourth, the theme of this activity: Mid-Autumn Festival, go home, bring friends and family!
Verb (abbreviation of verb) The specific implementation plan of this activity:
(1) Contents of indoor activities: (Participants in indoor activities: old customers of Haiyun)
Enjoy the lights, solve riddles on the lanterns. Take down the riddle on the lantern ribbon at the scene. If the answer is correct, you can get it. Not if you can't guess.
The ancient rhyme of poetry. Take down the ancient poems and famous sentences on the moon ribbon. If you are right, you can get them. Not if you can't guess. Each customer can only choose one guess once, and there is no chance to guess wrong again.
Old customers draw lottery. All lucky draw customers have prizes, and 5 grand prizes are set to attract customers to participate.
Mid-Autumn Festival gift. All the regular customers will get moon cakes from Willie on Mid-Autumn Festival.
(2) Outdoor activities: (outdoor content participants: Haiyun's old customers and intended customers)
Cold meal: including fruits, oversized moon cakes, glutinous rice balls, sweets and other snacks. Please help yourself when the customers come.
Style performance: including Indian dance, street dance and other live activities, learning while performing, increasing customers' participation in games and prize-winning questions and answers. The host invited 9 1.2 Tian Yun to host.
Children's area: the original children's play facilities are free for children to play.
(3) Contents of new customers brought by old customers:
Regular customers show their friends the house. Old customers with 1-2 friends can get a portable flashlight and friends can get a set of nail clippers. Old customers who bring more than three friends to see the house can get a set of fast food crisper, and friends can get a portable flashlight
Old customers take their children and show their friends around the house. Children get an extra children's musical cartoon toy.
Effective information reward for the first customer. Old customers: In addition to directly introducing the intended customers to clinch a deal with double points, old customers will also get a rebate immediately. This time, a new policy will be introduced, that is, customers who provide valuable information will be given a set of three 300 yuan beds if they have not made a deal after the sales staff's contact efforts; Customers who provide valuable information, through the contact efforts of sales staff, clinch a deal, get normal points and get instant rebates. New customers: if new customers provide valuable information, but the sales staff fails to close the deal after contact, they will be given a set of three 300 yuan beds; If you provide valuable information, the sales staff will make a deal after contact and hard work, and the rebate will be given immediately at the same price as the old customers. This policy makes Yi Labao a key reminder.
(4) This activity adds room reservation discount:
After booking the room, the newly booked customers randomly draw words. The Chinese character consists of four words: "Zhong" 5000 yuan, "Qiu" 6000 yuan, "Tuan" 7000 yuan and "Yuan" 8000 yuan.
The purpose of this activity is to achieve a win-win situation for old customers, new customers, new friends, undecided customers and the company, and to achieve the goal of harmonious customers and promotion.