How to write the advertising slogan of real estate? What are the taboos?

I said that I have seen the most exaggerated advertisement: "10 minutes to high-speed railway station", but it actually takes 30 minutes to drive;

"3 kilometers to the bustling business district" may only refer to the point-to-point distance of the map;

"buying a house directly to a prestigious school" may be just a marketing gimmick;

The actual situation of "staying away from the hustle and bustle of the city and enjoying a quiet life" is that the project is located in a remote place and the surrounding area is desolate;

"Central government area, the core landmark" may just have a police station next to it;

Behind this "tall" advertising slogan, there are often "subtext" that outsiders cannot know.

Over the years, real estate advertising, as a sharp weapon of sales, has been played around by developers and agents, and the "profoundness" of the text is reflected in their hands.

From the project location, road traffic, architectural style, to the surrounding facilities, future appreciation, return on investment and a series of planned and systematic marketing advertising combination boxing, it is enough to dazzle the buyers and prevent them from paying the bill.

Today? ,? Just? For everyone? Clean it up Eight typical common illegal propaganda points of developers:

1. Publicize the future appreciation of real estate projects or promise the return on investment (e.g., spread from one shop to three generations, that is, buy and earn, and return to the capital in XX years, etc.). );

2. Do not have the sales conditions to publish sales advertising information (five certificates are incomplete);

3. The book number of the pre-sale or sales license is not specified in the real estate pre-sale or sales advertisement;

4. Indicate the location of the project by the time and distance required for the project to reach a specific reference point;

5. Make misleading propaganda on transportation, commerce, cultural and educational facilities and other municipal conditions under planning or construction;

6. Use absolute terms (such as: best, out of print, peak, etc. );

7 using data, statistics, survey results, abstracts, quotations and other quotations, without indicating the source;

8. Publish advertisements containing feudal superstitions such as Feng Shui and Long Mai;