If Baiteng loses, Shengteng can win?
This is a whitewashing game about tossing and turning. After exhausting all resources and losing expectations, the clever Baiteng tried to make a fresh start by the capital market.
text/surface integral? Figure/source network
It is rumored that many large companies usually ask Mr. Feng Shui to cut the ribbon by astrology when they move as a whole, establish important projects or make major decisions. However, the company's performance is usually not too bad after being instructed by a talented magician.
It's a pity that I haven't witnessed the true face of the master in real life, but in some small details, this inherited style is not uncommon. For example, in real estate, when a developer's property fails due to capital chain or qualification problems, the common solution is to change the name of the property.
It seems like a very small move, such as moving from "XX Home" to "XX Mansion", but for developers, once they get over this hurdle, all the old scores will be forgotten. At the same time, it is difficult for consumers to see through the anxiety and tears it experienced in the past from the "mansion".
this is a classic story, which penetrated into the automobile industry in 22.
Less than three months after pressing the pause button, few people care about Baiteng's defeat. At this time, it is still the original formula and the original taste (but the creditors have been legally dumped), and Shengteng flatters.
Bai Teng goes off, Sheng Teng goes on
The epidemic is like a typhoon that exceeds expectations. After the wind passes, the ground is littered.
we have really seen the cruel side of the automobile industry. From Dongfeng Renault's helpless departure to Bojun Automobile's inability to support, from Lifan Automobile's financial crisis to Jiangsu Sailin's tragic seizure. With its own weakness and the catalysis of the epidemic, goodbye has become a common word.
in the storm, baiteng failed to stand firm.
"22 is a difficult year. Due to the global COVID-19 epidemic and other factors, the company's financing and production and operation have encountered major challenges. After several months of attempts and efforts, we still have to regret to announce that all companies in China (excluding Hong Kong) will start to stop production from July 1, 22. "
Less than three months ago, Batten pressed the pause button.
this "pause" is certainly not confined to China. In addition to China, Batten announced that offices in North America and Germany have also initiated bankruptcy protection applications in accordance with local laws.
On the day before the news was released, Baiteng once appeared on CCTV Financial Channel as a negative example. The official media used "burning 8.4 billion yuan to build a mass production car" to give an idealistic blow to Baiteng.
"In the next step, Baiteng will strive to promote the overall restructuring of the project led by the core shareholders of Baiteng Company or the restructuring and reconstruction of the R&D platform, and strive to push the Baiteng project onto the fast lane in the morning." This is a sentence in the announcement when the official announcement of Baiteng was suspended, and it is also a foreshadowing for the future.
two months and nine days later, the information of Tianyancha shows that Nanjing Shengteng Automobile Technology Co., Ltd. has been established. No accident, the registered address of Shengteng Automobile is still the Nanjing office of Baiteng Automobile. Duan Lianxiang, a legal person, is also the vice president of R&D of Baiteng Automobile in China.
Bai Teng, no, it should be a perfect "sneak attack" from Sheng Teng.
Start a new business and forget the old responsibilities
A new business comes with the new company, but legally speaking, the new company is no longer burdened with the lawsuits and debts of the "mother's family".
In December, 216, Baiteng won the joint investment of Harmony Automobile, Lihe Automobile and Jinheng Investment; In August 217, Baiteng Automobile received a series A investment of 24 million US dollars including Suning, Fengsheng Holdings and Nanjing State-owned Assets Supervision and Administration Commission; On June 11, 218, Baiteng Automobile announced the completion of the B round of financing, with a total financing of 5 million US dollars, of which FAW Group invested 265 million US dollars.
along the way, baiteng * * * raised 8.4 billion yuan.
However, when the pause button was pressed on June 3th, some media reported that the number of employees involved in the salary and rights protection of Baiteng had reached 1,, and the salary of employees was in arrears for four months. However, the Nanjing factory of Baiteng was cut off from water and electricity due to arrears, and the office rent was cancelled. In addition, Baiteng still owes 47 million yuan to faw xiali.
At that time, Baten also gave a plan to solve the problem of unpaid wages. Baiteng said that for employees who are waiting for their posts, the company will pay the "March" wage arrears before July 1, and the remaining wage arrears will also actively create conditions to pay in installments. For employees who choose to resign voluntarily, the company will try its best to collect funds and settle all the unpaid wages at one time.
but in the final analysis, the huge debt pressure has made it hard for Batten to breathe. If it doesn't change, even if it can get money, it will be difficult for it to be used for mass production. However, the change of the map means that someone has to sacrifice, and the sacrifice is inevitable.
so, sheng Teng is here.
for shengteng, it can perfectly inherit the products and technical assets left over by baiteng, but it can completely forget the liabilities. (Obviously, if there is no Shengteng, the financing that Baiteng may get will be enforced by the court to pay the supplier's payment and the wages owed to the workers, etc.).
this is a perfect adaptation, which is impeccable from the legal point of view, but immoral from the personal point of view.
a second chance? It's hard
but even so, can there be a chance for a new shell and a clean one? It's hard. Because the story of Baiteng, or Sheng Teng, wants to go on, three problems need to be solved.
the first is confidence.
On the one hand, it is the industry's confidence in Shengteng's car-making ability. After all, from the experience of Baiteng, its shortcomings are very long; On the other hand, it is the confidence of investors. Although the new energy automobile industry is still an emerging industry with certain prospects, the attitude of capital towards this field has become cold.
then the product.
Before the crisis, although M-Byte showed some competitiveness, after all, these competitiveness remained in the conceptual stage, and there were many variables in whether it could be transformed in the future and the degree of transformation. At the same time, domestic and foreign competitors are speeding up.
then there is the system.
it is easy to set up a new company, but it is difficult to forge a mature system, in which talents are the foundation. In the face of crisis, Baiteng was forced to hand over his employees. Now, how can it be so easy to come at once?
summary
baiteng doesn't want to give up, and baiteng wants to seize every opportunity to fight to the death, which is understandable in a free economic market. However, on the one hand, starting over does not mean that the past will be cleared automatically, and the account that should be paid still needs to be paid; On the other hand, if you wear new shoes, you have to take a new road. After all, you can't find the new continent along the old map.
For Shengteng, it is important to have new ideas, not to copy and paste Baiteng. Maybe, after all, this is just a whitewashing game about tossing and turning, rising from the dead and resurrecting.
However, the market is cruel, whether it is worship or prosperity. If there is no core competitiveness, this series of tossing can only be tossing.
This article comes from the author of Chejia, car home, and does not represent car home's standpoint.