I want to open a bookstore. How to operate?

If it is in the form of joining a bookstore, you need to check in advance whether there are direct stores in the headquarters and their operation.

Shops usually pay rent in the first quarter or half a year. After three months of operation, if there is no hope of profit, the direct store may stick to it for another three months, but if it fails to achieve profit for half a year, it will choose to give up. Therefore, the length of continuous operation of direct stores can determine the basis of profit and affirm the feasibility of the project.

The more direct stores a brand owns, the longer the direct stores operate, and the richer the accumulated practical experience.

The first step: investors should make a comprehensive analysis of themselves, such as financial strength, personal reputation and management experience.

Step 2: Choose a good brand to join the bookstore. As we all know, a good brand has great influence in the market, and has a fixed source of customers and market, which is a skill you must master in how to run a bookstore.

The third step: professional site selection evaluation. Before choosing the location of the bookstore, entrepreneurs should analyze the local market around the franchise stores and the consumption level and habits of consumers to further ensure the feasibility of the bookstore. Generally speaking, the bookstore should be chosen next to the school, where there is a large flow of people in the community.

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Step 4: Keep expanding business. When an investor runs a bookstore, he can add some value-added services while mainly operating books, such as providing coffee and various drinks for consumers and increasing your profits.

Step 5: Place the books carefully. For many readers, it is hoped that they can find the books they want in time in large bookstores. So different books will have different effects. When placing books, operators should try to put books with similar colors in different varieties, leaving at least 5 to 10 cm behind each row of books, so that readers can see what they are looking for at a glance.

Step 6: Profit follows the "Sanqi Law". Running a bookstore should make 30% of books create 70% of profits. This principle is not immutable, and the specific profit should be determined according to the specific situation.

Step 7: Books should be comprehensive. Investors should consider the needs of every consumer as much as possible when buying goods, so as to ensure that readers can get everything they need to enjoy reading here.

Step 8: Promote in due course. Investors can use membership cards to retain customers or use discounts. The life cycle of books is getting shorter and shorter, and many bestsellers often have only one or two months' effect in the market. Operators should try not to accumulate a large amount of inventory, and then they can implement some preferential activities, such as buying three for one, half-price books and so on.

I hope my answer can help you!