I want to open a fruit shop and seek advice from experienced teachers.

Step one: site selection

Generally, if the store area is less than 40 square meters, it cannot meet the display and operation requirements, while if it is larger than 70 square meters, it will be caused by the easy loss of fresh food and the scope of operation capabilities. Large losses will significantly reduce operating efficiency, so it is recommended to choose a store with an area of ​​about 50-60 square meters. So how to choose the location? In residential areas, bus stations, subway entrances, hospitals, large units and other locations where people gather, stores should avoid business halls (high rents) and choose a comprehensive operating environment that is conducive to customer purchases.

Second step: Decoration

There are several points that need to be paid attention to when decorating a fruit store: firstly, the overall decoration of the store is medium, with a simple and distinctive style; secondly, high-quality fruit packaging is adopted for white-collar groups. "Boutique strategy" for small-volume sales; in addition, you need to purchase two small-window cabinets or one large-window cabinet. One of the two freezers is used to store fruit juice raw materials, and the other is used for daily drinks (dairy products and high-quality beverages) , a refrigerated cabinet is used for frozen and year-round sales of durian; finally, a cutting and matching table and warehouse are set up where possible.

The third step: Purchase

In the initial stage, the fruits purchased are mainly low-risk, with apples, oranges, etc. covering 70% of the total store volume, and then bananas, mangoes, watermelons and other fruits Decoration accounts for 30. The total cost is about 4,000 yuan. From then on, you can maintain your business by purchasing more than 1,000 yuan of fruit each time. However, the profit margin of fruits such as apples and oranges is very low. If you want to make money, it is necessary to pair seasonal fruits with high-end fruits. For high-end fruits, it is best to wait until the business is stable before further understanding the needs of nearby customers to decide whether to sell them. Of course, you need to understand seasonal fruits and related storage knowledge before opening a store, so that it will be more conducive to later procurement and operation.

Step 4: Pricing

First understand the pricing of peers within 3 kilometers nearby, and compare products of the same quality, such as Apple, compare 85# with 90#. There is no way to compare Xinjiang's and Hebei's. When pricing fruits, refer to your competitors. If there are no competitors, check out the pricing of other stores that do not compete with you. Sometimes the low price does not necessarily mean good business. For example, a 1.4-yuan tangerine could not be sold for 2 yuan, but I bought the tangerine packaging bags and packed it myself and sold it for 2.5 yuan. It sold well, so packaging is also very important.

Step 5: Display Layout

You can display varieties of different specifications, grades, and colors in the same type of fruit, expanding the customer's range of choices, and at the same time leaving customers with Create a good impression of a wide range of products. When displaying products, we must strive to have a consistent style and reasonable color matching to give people a pleasing feeling; the display method must be classified as much as possible or moderately interspersed, and the unsalable fruits must be placed without affecting the appearance. Package it and place it near popular fruits to facilitate sales. Select those products that are popular with customers, best-selling in the market, and have beautiful packaging or shapes for display and put them in prime locations to attract customers, and then display related products around them to expand customers' attention and promote joint sales. .

Step 6: Do a good job in marketing

There are many marketing ideas and methods. You can read the summary more often. For example, many fruit shops will do a second half-price event. As long as It is a new customer brought by an old customer. The old customer buys a box of cantaloupe, and the new customer also buys a box of cantaloupe. The new customer can buy it at half price. In this way, the portfolio broadening activity is equivalent to a 25% discount on two boxes of cantaloupe. It should be noted that the investment cost of the fruit store must be calculated and measured to see if the cost investment is worth it. Sometimes customers will not feel cold if you don’t make an effort. If you make an effort, you will lose some money. Just grasp the balance.

It is recommended for novices to open a fruit store to join a mature chain brand such as Xianfeng Fruit. Xianfeng Fruit has more than 2,400 stores nationwide and the supply headquarters provides full distribution, which is very suitable for newbies to start a business. Xianfeng Fruit Franchise Application