Naming art of store management
It is human nature that everyone is willing to give my business a loud, auspicious and memorable name. Some quoted classics, others searched for names everywhere, so some name companies were born, which took on the task of naming people or shops. I didn't expect this to become a career. Just like writing letters to settle accounts on behalf of others, it adds a flavor to some people who like to chew words.
Some shops like to put a pair of couplets on both sides of the gate:
Business is booming all over the world.
Rich in financial resources, reaching three rivers.
How many people who dream of getting rich have expressed their feelings with such generous and ambitious rhetoric. If we give it a resounding name, business will flourish, financial resources will roll in, and gold will be mined every day.
Take a look, there are about four types of store names:
One is the name given by the superior. For example, the ancient emperor ministers, today's leaders at all levels have inscribed names. It is not an honor for a general store to get this title, because it can do business with the prestige of its superiors and is a particularly practical and useful intangible asset. How many people are welcome.
The second category is the combination of place names, places of interest, mbth, serial numbers and objects. Such as Jiaozi Restaurant, Chongqing Hot Pot, Xipaotai Restaurant, Laoyege Grain Store, Paris Nightclub, California Beef Noodle Shop, First Department Store, Third People's Hospital, etc.
The three categories are named according to auspicious words. Such as prosperity, happiness, good luck, family happiness, congratulations on getting rich, prosperity, good luck, prosperity, victory, prosperity, harvest, satisfaction, youth, youth, beauty and so on. , can be used alone, such as prosperity stores, auspicious credit cooperatives, Ruyi grocery stores, Ping An Insurance Company, etc. You can also use single words to recombine with each other or match words such as Wan, Yong, Jiu, Jiu, Qiang, Chang and Chang to achieve long-term hard effect, such as karaoke bars, small shops, Yongxing grocery wholesale department and Bandung restaurant. Concise and pleasant to listen to, it can give customers comfort, and it can inspire and hope that their pavement business is getting better and better, and the financial resources are rolling in.
These four categories are unique and unexpected store names. Often can spread through the ages, enduring. For example, Tianjin's "Goubuli" stuffed duck and Beijing's "Quanjude" roast duck are world-famous old brands. There are many branches in China, and many gourmets come here to feast their eyes.
Naming a shop is very learned. A very good name needs a good foundation of ancient Chinese, and reading more ancient books is of great benefit to absorbing the essence of predecessors. Not just a name, but also beneficial to other aspects. People who are polite are often people who love reading. The books handed down from generation to generation can stand the test of time and people and are worth studying and learning from. Reading them often will enrich your life experience and broaden your knowledge!