How to give a nice name to the shop?
According to local conditions, it varies from commodity to commodity, which is the main feature of business names.
1. Attracting business names In real life, shop signs with high generality and strong attraction are very important for consumers' visual stimulation and psychological impact. Whether the name of the store is good or bad can arouse the curiosity of consumers and brand the store. Some time-honored brands use elegant, simple and elegant names, such as Lumingchun, Tongrentang, Tianhetang, Rong Baozhai and Quanjude. These store names have become the golden signboard of insurance business.
The naming of shops should be considered from the following aspects:
1, the name of the store must be consistent with the business goods. The method of store naming can usually reflect the operating characteristics of the operator or the excellent quality of the main store, so that consumers can easily identify the business scope of the store and have a desire to buy. For example, Tongrentang and Derentang are well-known as old-fashioned Chinese medicine shops, and Tang, as a Chinese medicine shop, has become an established identification symbol. Therefore, as long as people look at the signboard of Tongrentang or other signboards, they can know that they are selling Chinese medicine. Another example is the name of a store in Kutokuhayashi, which reflects that the operator is good at cooking vegetarian dishes.
2. The store name must be novel and unconventional, and the visual store name that can quickly capture consumers must be novel, which can arouse consumers' interest and attract them to patronize the store. For example, a fresh bite, a big round, a dog ignore and other store names will arouse consumers' interest and curiosity.
3. The name of the store should also be concise, and the name of the store that is easy to read and remember should not be too complicated, otherwise it will have a negative impact. For example, some store names like to use complex characters as store names, so that customers can not only recognize them, but also pronounce them. In order to avoid this situation, they generally don't go into stores with such difficult names. The store names such as "Vanke Lai", "Banli" and "Lai Taste" are simple and easy to spread.
4. The name of the store should give people a good name with aesthetic feeling and artistic accomplishment, and have a cultural background to make consumers feel at ease and comfortable. For example, outside the building, Taotaoju.
Second, the naming of stores, the main methods are as follows:
Naming methods related to the nature of products, such as Guangming Optical Shop, Yishen Tea Shadow, Le Kang Pharmacy, etc.
Naming methods related to folklore or historical celebrities, such as Dongpo Restaurant, Qianlong Imperial Diet, Qin Ge Costume, ChristianRandPhillips Beauty, etc.
Names related to the spirit of commercial service, such as day and night shop, Baibang service, Chengxin department store, Maoyuan daily necessities, etc.
In social life, we see a large number of industrial and commercial names, that is, shop names, enterprise names, product names, trademark names and so on. Most of these business names are thought up after people have racked their brains and carefully chosen words, because the appropriateness of business names is directly related to the business and image of businesses.