People who move beauty salons home: beauticians don’t have to work in beauty salons
People who move beauty salons home
Beauticians do not need to work in beauty salons. Every day, Zhong Qianyu drags a 30-pound suitcase filled with small beauty equipment, pillows, towels, disposable sheets, and bottles and cans, traveling through different areas of Beijing to provide facial cleaning services to clients at their homes. , anti-aging, hydration, body massage, armpit hair removal and other services.
She is a beautician who specializes in door-to-door services. Even at 11pm, invitations from clients would pop up on her phone. The other party's needs were so urgent that he even volunteered to pay her taxi fare and invite her to come to her door.
The client who contacted her late at night was a clothing model. After resting at home for two months, she finally received the interview information: the interview would start at noon the next day. She told Zhong Qianyu that as long as she passed, she would have continuous and stable job opportunities. Staying up late and leading an irregular life while unemployed made her skin dull and yellow. She wants a quick late-night beauty treatment to save her skin.
In Beijing, there are at least 8,000 beauticians, manicurists, and eyelash technicians providing door-to-door services. This kind of service gradually covers first- and second-tier cities, and the project has also expanded from beauty, manicure, and eyelashes to door-to-door makeup, fitness, haircut, etc.
Young white-collar workers are an important force supporting door-to-door beauty services. On the way home from get off work, they placed an order on their mobile phones and asked the beautician to arrive when they first entered the house.
Beauty bed at home
What the beautician sees when he comes to your home is the most relaxed look of an urban girl.
According to the time agreed in advance, Zhong Qianyu knocked on the door. Most of the people who opened the door to greet her were ladies with no makeup, wearing pajamas, and disheveled hair. Occasionally there was an angry face - the woman had just finished a quarrel with her husband.
People who work from home for a long time will hire beauticians to provide door-to-door services so that their foundation can be applied properly when they occasionally go out for a party; some newlywed wives are reluctant to go into beauty salons because their husbands will be impatient waiting there. .
Zhong Qianyu observed that the customers who choose door-to-door services are more diverse than those in beauty salons. She once worked in a beauty salon in Fangshan District, Beijing, for three years. The characteristics of the customers are that they have good economic conditions, plenty of time, live in nearby communities, and are older. For them, skin care is a luxury item in their health plan.
It is difficult for customers who come to the door-to-door service to summarize the similarities. Their hobbies are different: some people install a large glass cabinet to display seventy or eighty bottles of perfume; some people open a special room to store bags; some people live alone and raise lizards; some people put women's boxing gloves in their living room.
People seem to have different skin care concepts depending on the area they live in: White-collar workers living in Chaoyang District have a faster pace of life and will directly express their needs and ideas for skin care. They must see obvious signs every time they take care of themselves. Effects; White-collar workers in Daxing and Fengtai Districts pay more attention to price, and their requirements for time and effects come after price.
A girl who has just graduated always takes advantage of the discount period to buy Zhong Qianyu's services. She said that for basic facial care, which originally cost 136 yuan, she could only afford the discounted price of 88 yuan. When her skin became dry, she gritted her teeth and spent another 100 yuan to apply hyaluronic acid on her face.
Many women have plans to become beautiful. A 16-year-old high school student who lives on campus loves to wear makeup. When she goes home every weekend, her mother places an order for her and asks Zhong Qianyu to help her pick out her acne. She generously talked about her plan: "When I am 18 years old, I will have a double eyelid cut and change my nose."
Beautician Xu Ying's clients range in age from 9 to 90 year old female. These two customers, who are 81 years apart in age, both chose body massage: the former has delicate facial skin and is not suitable for care; the latter needs body massage to soothe the meridians.
“I need someone to talk to”
People are starting to stop going to beauty salons. Xu Ying, who has been doing beauty services for 17 years, feels this more and more clearly.
Time is a big factor. Xu Ying has a business client who is a "trapeze artist". Every time I come to Beijing, I will set aside several time slots during my short business trip and send them to Xu Ying, so that Xu Ying can choose a suitable time for door-to-door service. If the time between the two parties does not match up, she will give up her beauty treatment and continue working.
Xu Ying once went to this client's home with a manicurist at 5:30 in the morning. The two started working at the same time and had to complete the beauty and manicure services within two and a half hours because the client had to go out for work on time at 8 o'clock.
Both she and Zhong Qianyu found customers on an App. According to statistics from this company in 2019, in Beijing, customers who choose door-to-door services can save an average of 57 minutes on the journey instead of going to a beauty salon; 7.3% of customers who choose door-to-door beauty services are born in the 2000s, 66.1% are born in the 90s, and 44.7% of the customers choose door-to-door beauty services. The customer chooses to place an order from the App at night.
Most women use the 57 minutes saved to work overtime or take a shower in advance.
Xu Ying likes to take orders late at night, "It's too hot during the day in summer, and the traffic is not congested late at night, so it's convenient for me to drive."
Those who choose to have beauty treatments in the middle of the night include white-collar workers who have just finished working overtime. ; There are young people who have finished their dates; there are stars who are acting on the set.
Zhong Qianyu once reminded clients that staying up late is more harmful to the skin, but some people insist on doing facials while sleeping. The reason is that they have work and appointments during the day, and the only time left for beauty is at night.
One of her customers is a stay-at-home mother who takes care of her young baby at home for a long time. On her birthday one year, this mother took care of her child in the morning, and the child took a nap at 2 p.m. She took advantage of the gap and made an appointment for more than two hours of beauty services. After the service, she immediately changed into new clothes and put on makeup. She set out from home at 5 o'clock and barely made it to the birthday party at 7 o'clock in the evening.
Every Monday at 10 o'clock, Zhong Qianyu reports to the home of a woman in her 50s on time. Sometimes, while applying the facial mask, the client jumps out of bed to add some ingredients to the stew in the pot. After the care, Zhong Qianyu helped the client, and the two had lunch together.
At the dinner table, the older women take care of the young people’s stomachs in their own way: frying lamb chops, stew, and pasta, each time they are different. The two talked about cooking and skin care, but Zhong Qianyu never asked about the personal life of this client who had lived alone for a long time because the other party never mentioned her husband and children.
There are also young people who live alone who ask Zhong Qianyu to stay after the nursing care. "I order takeout, you eat with me, and then you leave after eating. I need someone to talk to."
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Every customer likes to talk about different topics. Young customers love to chat with Zhong Qianyu about the most popular medical beauty projects, and some delve deeper than the beautician.
Some netizens shared their experiences of home beauty treatments on social media. Some people were recommended to do home beauty treatments from a group of new mothers, and after trying them, they found that they are "the saviors of stay-at-home moms." Some people think that it is easy to tan when going out in summer, so they can use less sunscreen when doing home beauty treatments. Some people describe the beautician's box as Walking beauty salon.
Wen Xu, who was born in 1998, once chose home beauty treatments because it was convenient and time-saving. She made an appointment at a highly rated and popular beauty salon in Changsha. She encountered a heavy traffic jam when she went out. When she arrived at the store, she missed the appointment time and needed to make a new appointment. In winter, she doesn't want to waste time sitting on the road and asks a beautician to come to her house every week to massage her body.
But this self-proclaimed "lazy" girl has recently stopped visiting for beauty treatments. She often falls asleep while doing beauty treatments at home, and she feels bored after being alone for a long time; while in the beauty salon, she and her best friends chat while doing beauty treatments, "it feels more like a ritual of doing beauty treatments."
In her In the circle of girlfriends, health care and beauty is the new party item. "I'm tired of drinking and dancing."
Get a manicure in a bookstore
After the epidemic began, communities were locked down one after another. Beauticians have lost a lot of business during this period, and some manicurists have experienced a small miracle in their careers: sitting in a car, squatting by a park bench, sitting in a coffee shop, completing manicure services.
A platform that provides door-to-door beauty services occasionally launches a Queen's Package during the Chinese Valentine's Day and Valentine's Day. It invites manicurists, hairdressers, and makeup artists to come to the door at the same time to provide three-on-one services. Many boyfriends or husbands will buy a set as a gift for their partner.
Long Yangyang’s door-to-door services from Chongqing include manicures and eyelashes. She packed 300 colors of nail polish and 6 boxes of accessories to decorate her fingertips in her suitcase, because customers often change to new styles temporarily after visiting her store.
She once went to the customer office to serve during lunch break; a customer liked to do manicure while reading a book, so she went to the bookstore to do manicure; there was also a disabled person in a wheelchair who worked at an Internet company and placed an order for manicure , beautiful eyelashes.
Long Yangyang also needs to keep up with the latest tastes of the post-00s generation. For example, the tips of all ten fingers must be studded with diamonds, painted black, and covered with long nails. For another example, each nail should be painted with a different rainbow color, and the color should be full and bright.
A man sent a message to Long Yangyang, wanting to make thick eyelashes. For safety reasons, most beauticians and manicurists who provide door-to-door services are unwilling to accept orders from male customers. The few men who have received in-home beauty treatments are the husbands, boyfriends and fathers of female clients.
The farthest order from Xu Ying’s home is 60 kilometers away. Xu Ying has to serve a family of four every time she drives there: the hostess needs postpartum recovery, the male host wants to have a meridian massage, and the hostess's parents also want a full-body massage.
Zhong Qianyu has also served two mothers and daughters. The mother came to Beijing to help her daughter take care of the child. The two took turns, one being a beautician and the other taking care of the baby. There is also a son who placed an order for a massage service specifically for his mother because her mother mentioned she was feeling sore when she came to Beijing from her hometown to visit her son.
The fashion model who consulted for late-night beauty treatments at 11 o'clock that night ended the beauty service in his sleep that night. Zhong Qianyu did not wake her up, but gently closed the door and sent a text message to inform her, waiting for the other party's reply after she woke up.
The next morning, she received the good news that the interview was successful.
(At the request of the interviewees, Zhong Qianyu, Long Yangyang, and Wen Xu are pseudonyms)