Do you have any suggestions for opening a fruit shop?
Fruit shops choose fruits, snacks, roasted seeds and nuts and other commodities, and offline stores cooperate with online WeChat channels for sales. There is not much problem.
Although several years have passed now, this fruit shop model has been more and more recognized by everyone. Snacks and roasted seeds and nuts can make up for the short shelf life of fruits, and customers in the community also have such purchase needs. When chatting with fruit shop owners, we often talk about selling snacks. Everyone is looking for such a way to increase sales.
In mature community fruit shops, snacks are displayed on the third floor of the shelf, next to the cashier. On the one hand, snacks are rich in color, which makes the display of fruit shops more full. On the other hand, it is easier to pick up goods at the cashier's desk. When you check in, you can introduce it by the way, which will often drive some sales, especially some roasted seeds and nuts in the season, such as showing walnuts and red dates newly released in winter.
If there are many young customers, you can go and see what snacks are popular recently, or what snacks children like, pay more attention to the preferences of the customer base, and then get the goods in a targeted manner. If you don't understand these needs, you can actually go to the wholesale market more. The owner of the wholesale market will tell you which ones sell better and which ones are more popular. This information helps to show snacks. If you know these popular snacks, you can consider looking for sources online, and you can go to the wholesale website to have a look.
There are also many people who come to sell snacks. You can also talk to them. Nowadays, many snacks are displayed by paying some deposit first, and then settled after they are sold. You can return the goods after the expiration, so you don't have to press the goods, and you can free up the capital turnover.
In marketing customers, you can sweep the building in the early stage, distribute some leaflets at the entrances and exits with large passenger flow, or set up stalls. In fact, it is very hard and inefficient, but there are no customers in the early stage. There is no way. You must do this and accumulate some new customers in this way.
There are new customers in the back. There is no need to do this. First of all, you should take good care of the fruit shop. You don't have the energy to do such a thing, which is completely out of your control. Second, to make good use of the essential form of the Internet, the most important thing for the Internet is to solve the speed and efficiency of information transmission. Through word of mouth, it is far less than the spread of the Internet. In the early stage, we should push the accumulated basic customers and let them help spread and expand customers through fission.
There are many methods of online fission, such as grouping, forwarding like to get gifts, introducing new customers for discounts and so on. All these should be done through activities. It should be noted that all activities need to be put into cost, and no cost can bring better activities. It is necessary to budget the cost of activities, and it is meaningless to copy some activities. We must consider our own business situation and customer habits to make adjustments.
For example, many fruit shops go back to do the second half-price activity. As long as it is a new customer brought by an old customer, the old customer buys a box of cantaloupe, and the new customer also buys a box of cantaloupe, and the new customer can buy it at half price. This combination of widening activities is equivalent to a 7.5% discount on two boxes of cantaloupes. If the gross profit of a fruit shop is only 20%, then such activities will make more and more money. Of course, it doesn't mean that you can't lose money by doing activities. Fruit shops should pay attention to calculating the cost of this input and then measure whether it is worth it. Sometimes, if you don't work hard, customers won't catch a cold and work hard, and you will lose some yourself. Grasp it yourself and balance it.
To be a fruit shop, you must go online. If you add customers' friends, follow-up marketing services must keep up. Although the purpose of fruit shops is to sell fruits, they actually have another function, that is, they are experts in selling fruits. You should know more about fruits, their functions, how to choose fruits, how to play with them, how to cut them, how to eat them healthily and so on than other customers. You will find that when you do these basic publicity and promotion, the difficulty of selling fruit will be greatly reduced. At this time, selling fruit becomes the IP of people who sell fruit shops and becomes the level of selling themselves.
This is different from the traditional sales method of advertising and doing activities every day. There is a saying in the fruit shop industry that the bigger the activity, the more frequent it is, the faster it closes down and the faster it closes. Why? Because all activities are profitable and done at a loss, the profit of fruit shops is very thin, and they don't make money even if they work hard, and they all doubt the significance of persistence. Therefore, the fruit shop activities that can really survive are rarely done, and they are all targeted, and they are done occasionally to ensure their own profits.
Everyone hates advertising, but changing roles and improving their expert image will relatively ease the advertising image of fruit shops, sell fruits while promoting healthy fruit life, and then provide good service to achieve moderate sales and after-sales service, which is highly praised.
In addition, some suggestions are put forward for reference and exchange:
1, try not to choose loft when choosing a site. When choosing a store, everyone is eager for the steps, and how many steps will block the proportion of customers. However, in the loft pattern, if the goods are placed on the upper floor, basically the goods upstairs will be cold and not easy to sell.
2. There are too many things to choose and do, and the staffing of two people is basically not enough. Just thinking about something trivial. In practice, they won't do it, and they don't have the time and energy to do it. The main experience is how to expand customers, how to increase the unit price of customers, and then see how to survive. It is not easy to open a fruit shop now, and it is even harder to make money. After half a year, it will be possible slowly.
Judging from the current market, a small shop will be opened with an investment of 200,000 yuan. Within 30 square meters, the decoration is clean and tidy, and 200,000 yuan is invested in different ways, and the remaining 30,000-40,000 yuan is used as working capital. It is generally difficult to make a profit after opening a store, and there will be more losses. It is necessary to keep a buffer fund.
I am a fruit shop morning reading class, focusing on answering questions related to opening a fruit shop, continuously sharing experiences in opening a fruit shop, and exchanging experiences with colleagues in the fruit shop.