What are the first-line underwear brands in China?
Fendi Shi, a young underwear brand from Anlifang Group, has broken the shackles of eastern and western cultures since the establishment of 1999, perfectly integrated London's trendy fashion with Tokyo's comic art, and interpreted the vitality and sexiness of fashionable women with a pioneering attitude. Sexy and charming, close to the trend, naturally exudes moving charm.
From design to finished products, from details to collocation, Fendi's poems vividly carry forward the fashion style. The products that combine scientific and technological innovation with fashion design not only inherit the exquisite workmanship of the traditional clothing industry, but also have rich categories to meet the diversified underwear needs of fashionable women. Under the strong quality assurance system of Anlifang Group, the products have been strictly tested and are truly green ecological textiles.
2, three guns underwear
Three Guns Underwear is the brand of Shanghai Three Guns Group Co., Ltd., and the trademark of "Three Guns" was born in 1937. Its founder, Gan Tinghui, is a national industrialist and businessman who loves shooting. As a celebration, he registered and used the trademark "Three Guns".
Since 1980, the top three have been recognized as famous trademarks in Shanghai for many times in succession, and in June 1999, they were recognized as well-known trademarks in China by the Trademark Office of the State Administration for Industry and Commerce. It has been awarded as a famous brand product in Shanghai for many years, and was awarded as a well-known trademark in China in September 2004.
In 2003, Three Guns Group successively passed the ISO900 1(2000 edition) quality system, ISO 1400 1+0 environmental management system and OHSAS 1800 1+0 occupational health and safety management system certification, and became Shanghai Textile.
3. Love underwear
Aimo was born in 1993, Beijing, China. In the past 20 years, she has been adhering to the brand concepts of "love" and "beauty", integrating science and technology into fashion, pursuing aesthetic design that integrates eastern and western cultures, providing exquisite, fashionable and elegant products and experiences for urban women, showing colorful feminine charm and helping women to be the best and most beautiful themselves.
Today, Aimu is the leader of the original underwear brand in China, the first choice underwear brand for women in China, and is synonymous with high-end underwear for women.
Aimo began to implement the multi-brand strategy in 2004, aiming at different gender, age, multi-level needs and other factors, and successively launched more than ten brands with different styles and different positioning and related product lines to meet the branded, diversified and personalized consumption needs of consumers.
4, Mei Ting underwear
At the end of 1999, there was an earthquake in China underwear industry. A brand named "Mei Ting", with a strange appearance, sold like hot cakes as soon as it went on the market, making the business community, the media, the government and even Mei Ting stunned! Ni Hongjie, an advertising model from Mei Ting who queued up to snap up, was out of stock or even unknown before, was also shortlisted as the "Top Ten Most Popular Advertising Spokesman of the Year"!
China underwear market packed with dozens of international and domestic brands has never been so concerned! Other underwear companies never thought that there were enough people in underwear stores to crush counters! Mei Ting underwear, which is beyond many so-called marketing experts, started from the typical concept marketing technique of Mei Ting underwear. On the contrary, in 2002, Mei Ting Company developed into Mei Ting Group.
5, ancient and modern underwear
1May, 1996, the company collected advertising words of ancient and modern brands nationwide. Among nearly 10,000 solicitation letters, the phrase "ancient and modern bras add beauty when worn" stood out, catchy and rich in meaning, and soon spread throughout the country. 1In March, 1997, advertisements for ancient and modern bras appeared on the North-South Elevated Road in Shanghai, which triggered a big discussion on social media. Since then, ancient and modern bra advertisements have broken through the secular prejudice and appeared in nanpu bridge.
1September, 1998, the annual salary was160,000, and the spokespersons of ancient and modern products were openly recruited nationwide. This is the first time that domestic underwear brands have adopted international practices to enhance their brand image.
In August, 1999, the celebration of national top 100 chain enterprises was held in Shanghai. During the celebration, the dynamic window performance of underwear was initiated, which had far-reaching influence. Domestic media rushed to report, and CCTV news programs directed the performance.
In September, 2000, we launched the brand promotion activity of "Let Beauty Spread its Wings-Ancient and Modern Brands Go to Wan Li Road". Starting from Shanghai and passing through nine major cities, such as Lanzhou, Xi, Chengdu, Chongqing, Wuhan and Beijing, it took a month, and the beautiful whirlwind of ancient and modern underwear blew everywhere. 200 1 the TV feature film "gentle pride" reflecting the development of ancient and modern times was broadcast nationwide.