Why did Coca-Cola launch "corn hot drink"?

Because there are more and more drinks on the market now, and various tastes emerge one after another, in order to satisfy people's taste buds, Coca-Cola Company has also introduced corn hot drinks with the times. Recently, Coca-Cola launched a new vegetable protein beverage product "Here comes the corn" under its Sheffield brand. The product was first listed in Jiangsu, Shanghai and other East China markets. It is reported that the product currently has only 220ml aluminum cans, and the retail price is about 5 yuan.

The product selection of non-GM corn is carefully developed. Rich dietary fiber can help the human body build the bottom nutrition. Japan's pure red thick soup corn juice is delicious, the original juice is rich in nutrition, rich in flavor and soft and glutinous, which brings full satiety and enjoys health. In packaging design, Corn Comes pays attention to simple style. The main visual design of corn thick soup highlights the content itself. The overall image design is warm and lively, which conforms to the mainstream public aesthetics. At present, "Corn Comes" has taken the lead in selling in major Rosen convenience stores and familymart, and will sign contracts in Biaochao convenience store in Su Guo, Jiangsu.

At present, "Corn Comes" has taken the lead in selling in major Rosen convenience stores and familymart, and will sign contracts in Biaochao convenience store in Su Guo, Jiangsu. Winter is a good time to increase the sales of hot drinks. Many beverage companies are eager to try. Coca-Cola has gained enough market share in cold drinks, but its market share in hot drinks is still very low.

When Coca-Cola acquired the coffee brand Costa on 20 18, it said: "Hot drinks are one of the few areas where the company has no global brand. Compared with carbonated drinks and alcoholic drinks, the hot drink market such as coffee, which is facing a new round of consumption upgrading, is growing faster and has greater development potential. At this time, the launch of a series of new hot drinks can obviously make up for the shortcomings of Coca-Cola in the hot drinks market, expand new growth points and improve its in-depth layout in the beverage field.