Which has face, Mercedes-Benz or Land Rover?

The automobile industry has developed 100 years. Many century-old automobile enterprises have rich product lines and high standards of building cars, and are invincible in the world automobile forest. BMW and Mercedes-Benz are two old car manufacturers, and the identity and positioning of German cars make them more advanced in handling and quality.

Although Mercedes-Benz and BMW have a long history of building cars, the level is equal, but there is always a prejudice in the minds of Chinese people. Many people in China think that driving a Mercedes is more dignified than driving a BMW. China people have this idea because Mercedes-Benz has a higher face value and a more comprehensive configuration. Many people in China will think that Mercedes-Benz is a big boss.

There is a big gap between the image of Mercedes-Benz owners and BMW owners. The advantage of BMW lies in its excellent handling. Many young people and nouveau riche like driving a BMW. Mercedes-Benz has a different positioning. Mercedes-Benz is more business-oriented, so many big bosses and middle-aged successful people will choose Mercedes-Benz as their own car.

Although Mercedes-Benz and BMW have excellent quality, high-end interiors and high prices, they have different impressions in the eyes of Chinese people because of their different brand positioning and image. In fact, Mercedes-Benz also has powerful cars, BMW also has luxury cars with more business style, and BMW 760 is also the car of Li Ka-shing, the richest man in Asia.

All in all, it is only an illusion that Mercedes-Benz is more advanced than BMW. Mercedes-Benz pays attention to the luxury visible to the naked eye, and its appearance and configuration look more upscale. BMW pays attention to the advantages of dynamic experience. BMW has strong power and excellent chassis adjustment, which is a hidden quality.